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Electronic Green Journal

Green Marketing: A Study of Consumer Perception and Preferences in India

• Bhatia, Mayank ;

Published Web Location

Concerns have been expressed by manufacturers and customers about the environmental impact of products during recent decades. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be “green” or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the Green Marketing Concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. This paper highlights the consumers’ perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers. Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers. Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

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Developing a Great Thesis Topic Sentence

• Your thesis topic should reflect that you understand an issue that is worth investigating.
• Ensure that you have clear research objectives and are aware of the findings or results that will be meaningful for your project. 
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Green Marketing Research Topics | Most Recent Topics

A list of unique research topics on green marketing - sample ideas.

• A case study on recent trends in green marketing in developing economies : This study will aim at describing the recent trends in green marketing and how green marketing can be a means of sustainable development in these upcoming economies. The conduction of this study will help in determining which trends the economies should embrace and the impacts of the embraced trends in improving the standards of living.
• An analytical study on the perception of industries of green marketing : This study will try to establish the reasons why industries engage in green marketing. This study will also help in determining whether industries that engage in green marketing have added advantages over others. Do you still feel that you need help to formulate a research paper topic ? Our assistants can offer you a quality service.
• An investigative study on the merits and demerits of green marketing : This study will seek to compare the benefits and the disadvantages of an industry engaging in green marketing.  After comparing these, recommendations on whether to engage in green marketing or not will be offered.
• An in-depth study to determine the awareness of green marketing by consumers : This study will focus on doing an in-depth study of consumers’ awareness, concerns, and attitudes toward green marketing in a given region. Following this study, the consumers’ knowledge gap will be established and strategies developed to fill the identified gaps. Our assistance with a thesis paper topic on green marketing can be very instrumental in enabling you to come up with a good case study.
• A case study to determine the relationship between gender and green purchasing behavior : This study will aim at determining the relationship between gender and green purchasing behavior. Following the conduction of this study, it will be possible to determine the gender that has embraced green marketing more.
• An investigative study on the role of green marketing and its effects on consumers : This study will aim at determining the role that green marketing plays and its effects on consumers. The conduction of this study will help in determining how green marketing can be enhanced in order to enhance its positive effects on consumers. Qualified green marketing topics writing helpers are available in our firm, ready and willing to assist you.

Importance of  asking for help with writing a green marketing topic ;

• Broader Perspectives: Seeking assistance from a professional writing service can help you get a more diverse set of perspectives on marketing topics. This is especially useful if you're not sure which angle to take or what kind of research to focus on.
• Expertise in topic writing: Professional writers have expertise in the area of green marketing research, and can help you refine your research topic and ensure that it is relevant, interesting, and useful. They can also provide you with information on the latest trends and research in the field.
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If you're considering a green marketing research paper, here are more examples of possible topics to consider:

• The effectiveness of green packaging:   This topic explores how green packaging affects consumer behavior and the environment, and whether it is a viable solution for reducing waste and carbon emissions.
• Sustainable marketing practices in the fashion industry: This topic explores the role of sustainability in the fashion industry, and how brands are using green marketing strategies to appeal to environmentally conscious consumers.
• The role of green marketing in the energy sector:  Students who need green marketing topics , can focus on this topic as it explores how green marketing can be used to promote renewable energy sources and reduce carbon emissions.

In brief, green marketing research is an important area of study that can help businesses reduce their environmental impact and appeal to environmentally conscious consumers. Seeking help from a professional writing service can help you develop a high-quality research topic that is relevant, interesting, and feasible. With the right research topic, you can create a paper that is informative, engaging and makes a valuable contribution to the field of green marketing.

Green Marketing Project Topics – Skilled Research Topics Writers

• Sustainable packaging strategies for food and beverage companies: With consumers becoming more eco-conscious, companies are under pressure to adopt sustainable packaging strategies. This project can delve into the various options available for food and beverage companies to reduce their carbon footprint and explore the most effective and cost-efficient solutions.
• Eco-friendly transportation solutions for businesses: Transportation is one of the largest contributors to greenhouse gas emissions. Students who need help with research on green marketing   can develop the topics based on this project.   This project can focus on exploring eco-friendly transportation options that businesses can adopt to reduce their carbon footprint. This can include electric vehicles, bicycles, public transportation, and other alternatives.
• Marketing strategies for promoting green products and services: The success of any green marketing initiative depends on effective communication and promotion. This project can focus on exploring the best marketing strategies for promoting green products and services. It can include digital marketing, social media campaigns, and other promotional tactics.
• Green marketing in the hospitality industry: The hospitality industry is one of the largest industries in the world, and it has a significant impact on the environment. This project can focus on exploring green marketing initiatives in the hospitality industry, including sustainable practices for energy, water, and waste management, and promoting eco-friendly tourism.
• Green marketing for small and medium-sized enterprises (SMEs): Small and medium-sized enterprises (SMEs) often have limited resources to invest in green marketing initiatives. Developing green marketing project topics based on this project can help students explore cost-effective green marketing strategies for SMEs that can help them reduce their environmental impact while reaching out to eco-conscious consumers.
• Sustainable practices for e-commerce businesses: E-commerce has seen a massive boom in recent years, and with it, there has been a corresponding increase in packaging waste and carbon emissions. This project can explore sustainable practices for e-commerce businesses, including reducing packaging waste, using eco-friendly packaging materials, and adopting sustainable delivery practices.

Green marketing is a critical concept in today's world, and there are several  business-related capstone project topics that students and professionals can explore. From sustainable packaging strategies to green marketing for SMEs, these sample topics offer a narrowed focus for specific green marketing projects. By addressing these issues, businesses can reduce their carbon footprint and build a sustainable future.

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Marketing Thesis Topics – Research Topics Samples & Ideas

• Research the Market: One of the first things to consider when developing   topics is the market. It is essential to understand the market and its needs before developing a thesis topic. Researching the market can help you identify the gaps and opportunities that exist in the market. This information can help you develop a thesis topic that addresses the gaps or takes advantage of the opportunities.
• Identify a Niche: The next step is to identify a niche. A niche is a specific area of interest within the market that has not been explored. Developing a thesis topic that focuses on a niche can be a good way to make a significant contribution to the field. Identifying a niche can also help you focus your research and develop a thesis topic that is unique.
• Review Existing Literature: Before developing marketing project topics, it is crucial to review the existing literature. This can help you identify the gaps in the current knowledge and identify the areas that need further research. Reviewing existing literature can also help you identify the methodologies and approaches that have been used in previous research. This information can help you develop thesis topics that build upon the existing research.
• Identify a Research Question: A research question is a critical component of any thesis topic. A research question should be specific, clear, and relevant. It should also be researchable and answerable. Developing a research question can help you focus your research and develop a thesis topic that is unique and relevant.
• Choose a Topic that is of Interest: When developing topics, it is essential to choose the topics that are of interest to you. Developing thesis topics on a subject that you are passionate about can help you stay motivated and engaged throughout the research process. It can also help you develop a thesis topic that is unique and relevant.
• Consider the Practical Applications: When choosing a marketing research topic, it is important to consider the practical applications of the research. How can the research be applied in the real world? What are the implications of the research for practitioners and policymakers? Considering the practical applications of the research can help you develop a thesis topic that is relevant and useful.
• Consult with Your Advisor: Finally, it is essential to consult with your advisor when developing marketing thesis topics. Your advisor can provide valuable feedback and guidance on your thesis topics. They can also help you identify the gaps in the existing research and help you develop a research question that is relevant and researchable.

Developing topics requires careful consideration and planning. It is essential to research the market, identify a niche, review existing literature, consider the research methodology, identify a research question, choose a topic that is of interest, consider the practical applications, and consult with your advisor. By considering these factors, you can develop a research paper topic that is relevant, interesting, and informative.

Obtain Unique Topics for Your Green Marketing Thesis

Realizing a high-quality thesis project simply starts with identifying a suitable topic that is researchable. Students cannot ignore the process of research topic formulation because it is the foundation of their project. Consulting highly trained experts may shape your destiny because they have vast experience in green marketing hence they have been able to identify a number of topics in green   marketing that may attract the readers’ attention. Our firm has been in the field of topic formulation for quite a long period of time. As a result, we have been able to come up with high-quality standard green marketing topic examples that will show your commitment to your academic excellence. Make an effort of contacting us whenever you have challenges in identifying the best research topics for your research and we will end your worries. We will make sure that;

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Search for dissertations about: "green marketing"

Showing result 1 - 5 of 14 swedish dissertations containing the words green marketing .

1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

Author : Anna Nyquist ; Malin Gawell ; Karin Winroth ; Herman Stål ; Södertörns högskola ; [] Keywords : SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; green industrial marketing ; green marketing ; industrial marketing ; green supply chain management ; green supply chains ; green marketing strategies ; trust ; interpretive approach ; qualitative content analysis ; interview study ; case study ; Swedish textile service industry ; grön industriell marknadsföring ; grön marknadsföring ; industriell marknadsföring ; ledning av gröna leverantörskedjor ; gröna leverantörskedjor ; gröna marknadsföringsstrategier ; tillit ; tolkande förhållningssätt ; kvalitativ innehållsanalys ; intervjustudie ; fallstudie ; svensk textilserviceindustri ; Politics ; Economy and the Organization of Society ; Politik ; ekonomi och samhällets organisering ; Östersjö- och Östeuropaforskning ; Baltic and East European studies ;

Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE

2. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

Author : Karin Isaksson ; Maria Huge-Brodin ; Maria Björklund ; Mats Abrahamsson ; Roland Hellberg ; Linköpings universitet ; [] Keywords : TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; Logistics service providers ; new service development ; framework ; green service offerings ; environmental work ;

Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE

3. Marketing for Life Cycle Thinking

Author : Emma Rex ; Chalmers tekniska högskola ; [] Keywords : TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Green marketing ; LCA practice ; Organisational theory ; Interpretive research ; Industry practices ; Life cycle thinking LCT ; Sensemaking ; Life cycle management LCM ; Functionalist research ; Environmental management ;

Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE

4. Environmental Perspectives on Marketing of Freight Transports - The Intermodal Road-Rail Case

Author : Catrin Lammgård ; Göteborgs universitet ; [] Keywords : SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; freight ; transportation ; transport market segmentation ; green purchasing ; sustainable logistics ; shippers´ buying behavior ; environmental management ; green marketing ;

Abstract : .... READ MORE

5. Green Retailing : A socio-material analysis

Author : Christian Fuentes ; Institutionen för tjänstevetenskap ; [] Keywords : SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; consumer culture ; consumption ; retail ; Green marketing ; nature ; socio-material practice ; ethnographic method ; Business and IT ;

Abstract : The marketing and consumption of green products has grown significantly in recent years. As mediators between producers and consumers, retailing sites play an important role for the distribution of green products. It is through stores and other retail sites that green products are marketed and made available to consumers. READ MORE

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Dissertation topics on green marketing

How is sustainable development beneficial to the use of greener marketing on a daily basis? How to use communication in the implementation of green marketing? Here you will find some ideas for a dissertation studying green marketing.

Credit Photo : Unsplash Lawrence Kayku

Topic 1 - Marketing and its link to sustainable development

The concepts involved are those of marketing and sustainable development. Over the years, they have become closer and closer, with any business looking to implement greener marketing. Problem: how is sustainable development beneficial to the use of greener marketing on a daily basis? Talk about sustainable development in companies, ecological products and their impact on consumer choice. Also, deal with greener communication and everything relating to the environment and its protection in the actions carried out by the groups. Give specific examples.  

Topic 2 - Communication and green marketing

The two concepts have been linked for a short time, especially since communication and sustainable development can be seen as sometimes contradictory concepts. Problem: how to use communication in the implementation of green marketing? Talk about business communication methods, their impact on green marketing, and their usefulness. Talk about awareness factors in companies and what exactly is meant by green marketing. What are its advantages and disadvantages? What are the differences with more traditional marketing?

Topic 3 - New technologies and ecology in companies for more responsible marketing

These two notions are paradoxical, new technologies are often not compatible with ecology. The constructions of men on the planet to allow the development and operation of new technologies clearly appear to be in contradiction. Problem: how to combine new technologies and ecology within companies as part of more responsible marketing? Talk about the concept of green marketing, define the nuances and responsibilities of each player in the context of environmental protection. What new technologies are used, and how do they serve the objectives of green marketing on a daily basis?  

Topic 4 - Reconciling the ecological argument in a new green marketing

The ecological argument has become essential in companies, both for managers and for new candidates from the younger generations, who are increasingly interested in the ecological question. Problem: how are ecological arguments essential for the well-being of a company and the development of more reliable marketing? Talk about consumers and their new vision of advertising communication. Why do the old ways no longer work? How to implement more responsible marketing, and for what objectives? How to combine ecological objectives and commercial objectives? What influence does ecology have on consumers and on business partners?

Topic 5 - Green marketing: a real issue or a fad?

The question that many consumers or even professionals ask is whether green marketing is just a trend of the moment or a real commitment. Problem: is green marketing a new way of considering communication or a purely commercial opportunity? Talk about the contributions of green marketing compared to traditional marketing. What are the changes? How is green marketing defined? Give examples of green marketing campaigns and their influence on the merits of the company. Why do some people call green marketing an opportunistic method? Sources : Codeur, Vie publique, Acteur durable

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Consumer behavior and green marketing research topics ideas, research area interest and ideas: consumer behavior and green marketing for ms phd thesis.

• Green marketing and its impact on consumer buying behavior.
• Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
• Investigation of green marketing tools’ effect on consumers’ purchase behavior
• A Study on Consumer Behaviour on Green Marketing with reference to Organic Food Products in Tiruchirappalli District
• An introduction to green marketing
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Feature Stories 2024: Jordan Tavares '24: Honors marketing major unexpectedly finds his career in green sector

Internship in offshore wind industry and work in sustainability led to job with Energy New England

Jordan Tavares '24 had no idea where he wanted to begin his marketing career when he  enrolled in UMass Dartmouth's Charlton College of Business . "I have a ton of hobbies and there are a lot of jobs I would have liked but I wasn't passionate about them. Finding 'that something' gave me a lot of direction," he said.  

Tavares found "that something" through a marketing internship with Ithaca Clean Energy, a startup aiming to revolutionize communication for the marine industry though an app called Waterfront. His job in the Office of Campus Sustainability , where he led marketing and assisted in developing events for students, offered new opportunities, accomplishments, and direction.  

For a Sustainability Assessments class with Assistant Director of Campus Sustainability Jamie Jacquart and Professor Peter Karlson, Tavares traveled to Panama over spring break to conduct sustainability assessments for different companies, including the Gamboa Rainforest Reserve, a hotel located in an eco-reserve . "It was an incredible experience. We met with the companies as well as our Panamanian counterparts who learned with us remotely," he said.  

"I've become a strong supporter of clean energy and renewables. I'm not trying to change the world, but by working to combat climate change, I can work to make a better world." Jordan Tavares '24

UMass Dartmouth experience  

What do you think makes umassd special  .

"The people are what makes UMassD special. When you step out of your comfort zone and start meeting some of the faculty, staff, and students, it becomes apparent very quickly that there are great people who are here for the students and each other. That can contribute to your education and growth just as much as all your classes."  

Why did you decide to major in marketing?  

"I have always loved advertising and branding. In my high school media class, we were tasked with making an ad for any product. Merging the products' branding and brand attitude was an experience that I really enjoyed, so it felt like the right fit for me."  

Internship at Ithaca Clean Energy  

Through an app called Waterfront, Ithaca Clean Energy aims to facilitate streamlined, real - time, and secure communications between project developers such as wind energy companies and marine stakeholders including fishers and boaters.  

Tell us about your internship at Ithaca and how it changed your career trajectory.  

"The internship involved running all the marketing for the start-up and setting foundational standards and brand guidelines that the organization has continued to use. I helped to make the marketing more consistent and streamlined. I had to learn a lot about offshore wind and renewable energy as that was the focus for Ithaca.  

"My job was to track what offshore wind companies were doing to communicate with fishers. If you're laying lobster traps, you don't want a boat to come by carrying a giant wind turbine. There were challenges in getting the fishers to use the app.   

"Another result of my internship was an independent study with Professor Karlson. My team partner, Leah Greene '24, and I have been working with the College of Engineering to create a commercialization plan for a miniaturized wave energy converter that sits on the water for the Marine Energy Collegiate Competition. As waves go up and down, it converts their energy to electricity. I worked on a business plan to make this more viable. Working on this project has sharpened my skills with much more hands-on knowledge of renewable energy.  

"Quickly in my internship, I became interested in the movement toward clean energy that we are seeing locally. If it wasn't for the internship and my work with Jamie in sustainability, I can't say I would have ever found my passion in this industry.  

"I've become a strong supporter of clean energy and renewables. I'm not trying to change the world, but by working to combat climate change, I can work to make a better world. I'm washing clothes in cold water and buying less. All the small things are important."  

UMassD involvement and work in campus sustainability  

What is your role in your job with the office of campus sustainability   .

"I am the marketing coordinator for the office. This involves coordinating event details, graphic designers, social media, and getting promotional materials out like posters. My role has been to encourage attendance at our events, and it has been very fulfilling to get people to come to something they otherwise wouldn't attend. They can either learn something or do good for the community."  

" Jordan was our marketing manager this year and did an amazing job joining our management team, almost doubling the followings on two different social accounts and was always willing to pitch in to get any job completed," said Jacquart. "In my reference to his now employer I expressed that I wished I could either keep him here longer or clone him!”  

Tell us about the Car & Motorsports Club.  

"We officially became a new club in March. It has become a community of people just looking to share their knowledge gained from working on their own cars and talk about one of their biggest passions. I have made a lot of friends through this organization."  

Honors College experience  

All Honors students complete the Academic Project or Experience (APEX). The APEX demonstrates students' learning and can take the form of three tracks: traditional research, performance/expression, and applied service/internship.   

  What have you enjoyed most about the Honors College ?  

"The APEX experience substantially changed what I expected out of school. There was a butterfly effect of going from a student who went to class and work to someone who was much more involved.  

"If it wasn't for the APEX, I would have never done an internship. Since t hen, I have become part of a lot of great opportunities, and I have continued to become more comfortable with doing things I wouldn't normally jump at. The APEX asks Honors students to go out and make something happen and that can feel uncomfortable initially. But that brief discomfort can lead to a ton of connections and experiences that are far more valuable."  

Future plans  

What advice would you share with future corsairs  .

"It can be incredibly daunting, especially as a working commuter, to get out of your comfort zone and see that there is more to the college experience than classes and the degree. Make learning your priority over grades and be ready to do more than is expected of a student. College is entirely what you make of it and the experiences and people are there for you if you're willing to give them a try."  

  What are your plans following graduation?  

After graduating magna cum laude and as a Commonwealth Scholar, Tavares will apply his internship and sustainability experience to a full-time marketing position with Energy New England, the largest wholesale risk management and energy trading organization serving municipalities in the Northeast.   " I will be marketing electric vehicles and home energy assessments ,"  he said .      

• Major(s): Marketing
• Hometown: Westport, MA
• Honors: Commonwealth Scholar, Magna cum laude
• Internship(s): Ithaca Clean Energy, Marketing internship in Offshore Wind Stakeholder Start-up
• Research: Directed study, Marine Energy Collegiate Competition
• Student Organizations: Car & Motorsports Club

As a major in marketing, you’ll explore the marketing of products and services in the global economy, focus on understanding consumers, and acquire information for decision-making.

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