sociology research topics survey

Research Topics & Ideas: Sociology

50 Topic Ideas To Kickstart Your Research Project

Research topics and ideas about sociology

If you’re just starting out exploring sociology-related topics for your dissertation, thesis or research project, you’ve come to the right place. In this post, we’ll help kickstart your research by providing a hearty list of research ideas , including real-world examples from recent sociological studies.

PS – This is just the start…

We know it’s exciting to run through a list of research topics, but please keep in mind that this list is just a starting point . These topic ideas provided here are intentionally broad and generic , so keep in mind that you will need to develop them further. Nevertheless, they should inspire some ideas for your project.

To develop a suitable research topic, you’ll need to identify a clear and convincing research gap , and a viable plan to fill that gap. If this sounds foreign to you, check out our free research topic webinar that explores how to find and refine a high-quality research topic, from scratch. Alternatively, consider our 1-on-1 coaching service .

Sociology-Related Research Topics

Analyzing the social impact of income inequality on urban gentrification.
Investigating the effects of social media on family dynamics in the digital age.
The role of cultural factors in shaping dietary habits among different ethnic groups.
Analyzing the impact of globalization on indigenous communities.
Investigating the sociological factors behind the rise of populist politics in Europe.
The effect of neighborhood environment on adolescent development and behavior.
Analyzing the social implications of artificial intelligence on workforce dynamics.
Investigating the impact of urbanization on traditional social structures.
The role of religion in shaping social attitudes towards LGBTQ+ rights.
Analyzing the sociological aspects of mental health stigma in the workplace.
Investigating the impact of migration on family structures in immigrant communities.
The effect of economic recessions on social class mobility.
Analyzing the role of social networks in the spread of disinformation.
Investigating the societal response to climate change and environmental crises.
The role of media representation in shaping public perceptions of crime.
Analyzing the sociocultural factors influencing consumer behavior.
Investigating the social dynamics of multigenerational households.
The impact of educational policies on social inequality.
Analyzing the social determinants of health disparities in urban areas.
Investigating the effects of urban green spaces on community well-being.
The role of social movements in shaping public policy.
Analyzing the impact of social welfare systems on poverty alleviation.
Investigating the sociological aspects of aging populations in developed countries.
The role of community engagement in local governance.
Analyzing the social effects of mass surveillance technologies.

Sociology Research Ideas (Continued)

Investigating the impact of gentrification on small businesses and local economies.
The role of cultural festivals in fostering community cohesion.
Analyzing the societal impacts of long-term unemployment.
Investigating the role of education in cultural integration processes.
The impact of social media on youth identity and self-expression.
Analyzing the sociological factors influencing drug abuse and addiction.
Investigating the role of urban planning in promoting social integration.
The impact of tourism on local communities and cultural preservation.
Analyzing the social dynamics of protest movements and civil unrest.
Investigating the role of language in cultural identity and social cohesion.
The impact of international trade policies on local labor markets.
Analyzing the role of sports in promoting social inclusion and community development.
Investigating the impact of housing policies on homelessness.
The role of public transport systems in shaping urban social life.
Analyzing the social consequences of technological disruption in traditional industries.
Investigating the sociological implications of telecommuting and remote work trends.
The impact of social policies on gender equality and women’s rights.
Analyzing the role of social entrepreneurship in addressing societal challenges.
Investigating the effects of urban renewal projects on community identity.
The role of public art in urban regeneration and social commentary.
Analyzing the impact of cultural diversity on education systems.
Investigating the sociological factors driving political apathy among young adults.
The role of community-based organizations in addressing urban poverty.
Analyzing the social impacts of large-scale sporting events on host cities.
Investigating the sociological dimensions of food insecurity in affluent societies.

Recent Studies & Publications: Sociology

While the ideas we’ve presented above are a decent starting point for finding a research topic, they are fairly generic and non-specific. So, it helps to look at actual sociology-related studies to see how this all comes together in practice.

Below, we’ve included a selection of recent studies to help refine your thinking. These are actual studies, so they can provide some useful insight as to what a research topic looks like in practice.

Social system learning process (Subekti et al., 2022)
Sociography: Writing Differently (Kilby & Gilloch, 2022)
The Future of ‘Digital Research’ (Cipolla, 2022).
A sociological approach of literature in Leo N. Tolstoy’s short story God Sees the Truth, But Waits (Larasati & Irmawati, 2022)
Teaching methods of sociology research and social work to students at Vietnam Trade Union University (Huu, 2022)
Ideology and the New Social Movements (Scott, 2023)
The sociological craft through the lens of theatre (Holgersson, 2022).
An Essay on Sociological Thinking, Sociological Thought and the Relationship of a Sociologist (Sönmez & Sucu, 2022)
How Can Theories Represent Social Phenomena? (Fuhse, 2022)
Hyperscanning and the Future of Neurosociology (TenHouten et al., 2022)
Sociology of Wisdom: The Present and Perspectives (Jijyan et al., 2022). Collective Memory (Halbwachs & Coser, 2022)
Sociology as a scientific discipline: the post-positivist conception of J. Alexander and P. Kolomi (Vorona, 2022)
Murder by Usury and Organised Denial: A critical realist perspective on the liberating paradigm shift from psychopathic dominance towards human civilisation (Priels, 2022)
Analysis of Corruption Justice In The Perspective of Legal Sociology (Hayfa & Kansil, 2023)
Contributions to the Study of Sociology of Education: Classical Authors (Quentin & Sophie, 2022)
Inequality without Groups: Contemporary Theories of Categories, Intersectional Typicality, and the Disaggregation of Difference (Monk, 2022)

As you can see, these research topics are a lot more focused than the generic topic ideas we presented earlier. So, for you to develop a high-quality research topic, you’ll need to get specific and laser-focused on a specific context with specific variables of interest. In the video below, we explore some other important things you’ll need to consider when crafting your research topic.

Get 1-On-1 Help

If you’re still unsure about how to find a quality research topic, check out our Research Topic Kickstarter service, which is the perfect starting point for developing a unique, well-justified research topic.

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100 Sociology Research Topics You Can Use Right Now

Sociology is a study of society, relationships, and culture. It can include multiple topics—ranging from class and social mobility to the Internet and marriage traditions. Research in sociology is used to inform policy makers , educators , businesses , social workers , non-profits , etc.

Below are 100 sociology research topics you can use right now, divided by general topic headings. Feel free to adapt these according to your specific interest. You'll always conduct more thorough and informed research if it's a topic you're passionate about.

Art, Food, Music, and Culture

Does art imitate life or does life imitate art?
How has globalization changed local culture?
What role does food play in cultural identity?
Does technology use affect people's eating habits?
How has fast food affected society?
How can clean eating change a person's life for the better?
Should high-sugar drinks be banned from school campuses?
How can travel change a person for the better?
How does music affect the thoughts and actions of teenagers?
Should performance artists be held partially responsible if someone is inspired by their music to commit a crime?
What are some examples of cultural misappropriation?
What role does music play in cultural identity?

Social Solutions and Cultural Biases

What (if any) are the limits of free speech in a civil society?
What are some reasonable solutions to overpopulation?
What are some ways in which different types of media content influence society's attitudes and behaviors?
What is the solution to stop the rise of homegrown terrorism in the U.S.?
Should prescription drug companies be allowed to advertise directly to consumers?
Is the global warming movement a hoax? Why or why not?
Should the drinking age be lowered?
Should more gun control laws be enacted in the U.S.?
What bias exists against people who are obese?
Should polygamy be legal in the U.S.? Why or why not?
Should there be a legal penalty for using racial slurs?
Should the legal working age of young people be raised or lowered?
Should the death penalty be used in all cases involving first-degree murder?
Should prisons be privately owned? Why or why not?
What is privilege? How is it defined and how can it be used to gain access to American politics and positions of power?
How are women discriminated against in the workplace?
What role does feminism play in current American politics?
What makes a patriot?
Compare/analyze the social views of Plato and Aristotle
How has labor migration changed America?
What important skills have been lost in an industrialized West?
Is the #MeToo movement an important one? Why or why not?
What conflict resolution skills would best serve us in the present times?
How can violence against women be dealt with to lower incidence rates?
Should students be allowed to take any subject they want in High School and avoid the ones they don't like?
How should bullies be dealt with in our country's schools?
Do standardized tests improve education or have the opposite effect?
Should school children be forced to go through metal detectors?
What is the best teacher/student ratio for enhanced learning in school?
Do school uniforms decrease teasing and bullying? If so, how?
Should teachers make more money?
Should public education be handled through private enterprises (like charter schools)?
Should religious education be given priority over academic knowledge?
How can schools help impoverished students in ways that won't embarrass them?
What are ethical values that should be considered in education?
Is it the state's role or the parents' role to educate children? Or a combination of both?
Should education be given more political priority than defense and war?
What would a perfect educational setting look like? How would it operate and what subjects would be taught?

Marriage and Family

How should a "family" be defined? Can it be multiple definitions?
What is a traditional role taken on by women that would be better handled by a man (and vice versa)?
How has marriage changed in the United States?
What are the effects of divorce on children?
Is there a negative effect on children who are adopted by a family whose ethnicity is different than their own?
Can children receive all they need from a single parent?
Does helicopter parenting negatively affect children?
Is marriage outdated?
Should teens have access to birth control without their parents' permission?
Should children be forced to show physical affection (hugs, etc.) to family members they're uncomfortable around?
What are the benefits (or negative impact) of maintaining traditional gender roles in a family?
Are social networks safe for preteens and teens? Why or why not?
Should the government have a say in who can get married?
What (if any) are the benefits of arranged marriages?
What are the benefits for (or negative impact on) children being adopted by LGBTQ couples?
How long should two people date before they marry?
Should children be forced to be involved in activities (such as sports, gymnastics, clubs, etc.), even when they'd rather sit at home and play video games all day?
Should parents be required to take a parenting class before having children?
What are potential benefits to being married but choosing not to have children?

Generational

Should communities take better care of their elderly? How?
What are some generational differences among Generations X, Y, and Z?
What benefits do elderly people get from interaction with children?
How has Generation Y changed the country so far?
What are the differences in communication styles between Generation X and Generation Y (Millennials)?
Why could we learn from our elders that could not be learned from books?
Should the elderly live with their immediate family (children and grandchildren)? How would this resolve some of our country's current problems?
What are some positive or negative consequences to intergenerational marriage?

Sociology explores themes of community and relationships.

Spiritualism, religion, and superstition

Why do some people believe in magic?
What is the difference between religion and spiritualism?
Should a government be a theocracy? Why or why not?
How has religion helped (or harmed) our country?
Should religious leaders be able to support a particular candidate from their pulpit?
How have religious cults shaped the nation?
Should students at religious schools be forced to take state tests?
How has our human connection with nature changed while being trapped in crowded cities?
Which generation from the past 200 years made the biggest impact on culture with their religious practice and beliefs? Explain your answer.

Addiction and Mental Health

How should our society deal with addicts?
What are ethical values that should be considered in mental health treatment?
Should mental health be required coverage on all insurance policies?
Is mental health treatment becoming less stigmatized?
How would better access to mental health change our country?
What are some things we're addicted to as a society that are not seen as "addiction," per se?
Should medicinal marijuana be made legal?
What are some alternative treatments for mental health and wellness instead of antidepressants?
Has social media helped or harmed our society?
Are video games addictive for young people and what should be done to curb the addiction?
Should all recreational drugs be made legal?
How has mental health treatment changed in the past 20 years?
Should recreational marijuana be made legal?
How is family counseling a good option for families going through conflict?

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150+ Interesting Sociology Research Topics

Sociological research topics are one of the most interesting kinds of research that you can do. This is because topics of sociology are not only enlightening, but they also treat important aspects of life. Many people carry out sociology science research for different reasons. You may write sociology topics for essays, or other kinds of research papers. For whatever reason that you choose to carry out your research, there are a variety of topics that you can choose from. Finding the most interesting sociology topics should not pose a serious challenge for you.

Features of a good sociological research topic

Sociology topics dive into fields of human lives that may appear simple. For instance, writing a sociological research paper on eating, disparities between human races, politics, or cultural behaviors.

Carrying out research on topics in sociology means that you are adopting scientific means to provide whatever reports that your paper would contain. Hence, good sociological topics for research papers should be; Interactive, informative, current, based on facts, unbiased, and relevant.

The importance of good sociology research topics should not be undermined. This is because it determines what your research would entail, and the results that your research would produce.

Sociology Research Paper Topics on Culture and Lifestyle

The general effects of art in everyday life
The rising significance of prostitution
Should babies be circumcised or get piercings even with their inability to give consent?
The role and importance of music in human culture
The significance of different dress culture
Addressing the controversy of the LGBTQ community
The rising awareness of women prowess in the society
Feminism and its effect on the changing society
Does traveling affect one’s life positively or negatively?
What secret societies entail
Should there be a universal ideal marriage culture
The abuse of over-the-counter drugs and its effect on health
The role that humans play in global warming
African culture and beliefsSociology topics on Rape, Crimes, and Abuse
Ways that people get abused emotionally and physically without knowing
Addressing abuse from lecturer/ teacher to student in institutions of learning
Ways that you abuse people emotionally and physically without knowing
The growing culture of blackmail through sex
The still occurring practice of kids marriage in different communities
Empowering women for self-defense
Helping rape victims overcome trauma
Why do abusers do what they do?
Should the punishment for rapists and abusers be more severe?
The implications of the death sentence on criminals
Looking into Innocent people that have served jail terms for crimes they did not commit.
Employee – employer bully
The importance of educating the male gender against rape
Factors responsible for rape
Drugs abuse and its effect on the society

Sociological Research Paper Topic on the Global Pandemic

Adapting to the changing times of the pandemic
Analyzing life before and after the pandemic
The blessings that are hidden underneath the disaster of the coronavirus
Debunking the myths and controversy surrounding vaccination against the deadly virus
How can the world better prepare for unforeseen disruptions from similar cases of COVID-19
Did countries of the world handle the effects of the virus in the best ways possible?
The effects of the COVID-19 vaccine

Social Science Research Topics on Ethnicity and Nationalism

How racism affects global development
The way forward for cohabitation between different peoples
The fast-rising trend of banditry and terrorism
The role of ethnicity and religion in global unrest
Countries with the highest rankings of racism and gender inequality
The similarities between ethnicity and racism
What are the disparities between modern nationalism and the traditional nationalism
The unifying characteristics of language
Acts that should be considered patriotic
Your obligations to the state

Sociology Essay Topics on Social Media and the Internet

The social media community and its role as a unifying factor
How the social media aided the “black lives matter” campaign
Should there be a restriction on access to the internet?
The blessing and curse of the social media
The effects of cyberbullying
The right of social media founders to restrict activities on the internet
Many ways that social media served as a platform for relaying extremely important information
Online dating; positive/ negative effects, as well as realities for couples
The life of social media influencers and their roles in instigating a change
How does public opinion affect state politics
Character representation in kids cartoons
Mass media harassment

Social Scientific Research Topics on Youth, Politics, and Sexuality

The subject of open sexuality in youths today
Why do more youths fail to participate in politics
Should explicit sexual contents remain censored even with how much exposure teens already have?
What age bracket should be classified as youths?
How does social media affect the behavior of youths and teens?
Managing the life-threatening situation in the game of politics
Why corruption lurks in politics
The role of youths in elections
Maintaining the voting rights of people
Including politics into the school curriculum
The right way to go about sexual education
The fear of coming out as gay to family and loved ones
Does sex play a role in a failing relationship?
Addressing the issue of virginity in ladies
The peer pressure of getting tattoos among teens

Social Research Topics on Education

The bully culture in schools and why it still thrives
Why do public schools Witness more indiscipline?
The right to education; the heavy demands in private schools
Should religion be inculcated into the basic school curriculum?
Helping kids deal with trauma from being bullied
Should every kid be assigned a teacher to monitor them?
How feasible will it be for students to decide which teachers they’d like to tutor them?
Are teachers underpaid for the services that they render?
How effective is the tactic of examinations and tests in helping students?
Should extracurricular activities be given more attention in schools?
Is detention an effective tool for punishing offenders in schools?
Handling social class discrimination in schools
Do students who are homeschooled get the same values as those schooled in a classroom?
The importance of making students wear uniforms
Education values

Sociology Topics for Essay on Family

The behavior and attitude of children in broken homes; how to help them overcome the trauma
The importance of DNA; should it be made compulsory when a child is born?
The responsibility of single parenting
Should women pay child support if the man has custody of their child?
Marriages; placing a legal age for people to get married
Who should propose marriage in a relationship; the man or the woman?
Should having children outside wedlock be considered illegal?
How gender equality affects relationships
Should there be restrictions on the number of kids a married couple can have?
The issue of bad parenting and the best way to handle its effect
Is love always the determining factor in relationships?
What influence do gay parents have on the sexual decision of their kids?
The mental effect of arranged marriages on both the parents and children
Why failed marriages are a common recurring event.
Should children be given physical painful punishments when they do the wrong things?
The difference between modern and past methods of parenting
Should family planning be made compulsory?

Sociological Paper Topics on Psychology

Why do people opt for euthanasia
The growing rate of anxiety and depression
Understanding the life of addiction to drugs and alcohol
Why do people shy away from seeking therapy after a trauma
The ideology behind feminism
The realities of PTSD
How families of fallen soldiers battle grief
Do males also go through sex discrimination?
Inside a teenager’s head
Unmasking the face behind the gothic lives of people
How are female sex workers discriminated against?
The role of religion in shaping ideology
How social interaction helps tackle trauma
Are antidepressants helpful
Who are feminine men?

Sociology Paper Topics on Superstition, Art, and Science

Do mermaids live in our midst
The controversy of the incomplete Christian bible
African historical culture; the practice of rituals
What is in Pandora’s box?
The accuracy of the big bang theory

Sociological Topics on Health

Why intermittent fasting?
Is dieting enough to lose weight?
The exercise culture for overweight women
How effective is yoga?
The health benefits of exercises
Why do people find it difficult to exercise
How many people invest in food
What happens in the gym locker rooms
How expensive is it to eat healthily?
How homeless people manage to eat healthily
Are food supplements healthy?
The phobia for hospitals
Why nurses may appear rude
Why do adults fear needles
The importance of drug prescription

Sociology Topics for Research Paper on Class conflict

Who sets the standard?
Family training pattern of the rich and the poor
The effect of class disparities in the society
The effect of class disparities in social gatherings
Do the poor hate the rich?
Revenue distribution between opposite sides of the state
Do the rich hate the poor?
The history of class conflict
The bias in class segregation
Should the disabled get special treatments?
Who belongs in the ghetto?
The theory of equal opportunity for all classes

Final tips on sociology research paper topics

The categories of sociology topics to research range from economy to anthropology. They vary from lifestyle, alcoholism, education, family, as you can see from the list above. Pick the one that suits you and start writing.

Home — Blog — Topic Ideas — 95 Top Sociology Research Topics for Your Perfect Paper

95 Top Sociology Research Topics for Your Perfect Paper

Introduction

At the moment, sociology is one of the most common specialties among students. Society is facing new challenges, changes caused by the development of new technologies, and demographic transformations. These phenomena require further study, and it is specialists in the field of sociology who can clarify them. At university, you will encounter the need to write an essay. However, how do you choose among such a wide variety of sociology research topics ? We will consider various areas for research so that it will be easier for you to choose the most interesting sociological topic.

Everyone knows that the scientific significance of your research depends on the choice of a relevant topic. However, only some people say that an equally responsible task is to identify a suitable case study method. A case study provides you with a comprehensive context for your chosen issue and allows you to explore valuable data related to your sociology research topics . There are several main research methods in sociology: surveys, participant observation, secondary analysis, experimental, and structured/unstructured interviews. To provide a sound basis for further research, select one or more methods that correspond to the topic of your sociology research paper.

How To Choose A Relevant Sociology Research Topic

To choose one of the sociology topics to write about , you need to consider several factors. The first is the relevance of the topic. The problem you want to study must be urgent, arouse interest in society, and be the subject of a divergence of opinion. In this case, the results obtained by you during the study will be applied by society and will work for the benefit of the community.

The next factor that is also worth paying attention to is the availability of a sufficient amount of theoretical information regarding the topic. Although little-studied issues attract the interest of young people, students will find it difficult to cope with sociological research questions that have yet to be sufficiently studied. The third but no less important factor is your personal interest in the topic. Consider if you have encountered any egregious sociological problems that require further study.

Negative Effects of Social Media: Relationships and Communication

Sociology Paper Topics on Social Media

Look for interesting sociology topics everywhere in movies, TV shows, books, student groups, and public places. Literally, anywhere you can see phenomena of interest that will encourage you to study the topic further.

The Use of Social Networks as an Influence on Public Opinion.
The Impact of Social Media on High School Students.
The Impact of Social Media on Mental Health.
Research Unit 7: The Impact of Social Media on Mental Health.
Social Media: Harmful Impact on Individuals and Society.
Influence of Social Media on the Mental Health of Young Adults.
Social Media and the Internet are Damaging Our Mental Health.
Social Media Engagement on Brand Loyalty in Millennials.
Is Social Media Good for Society?
The Impact of Social Media on Personal Relationships.
The Impact of Psychology: Reflections on Social Media and Mental Health.
The Absurdities of Social Media Culture: A Satirical Reflection.
Social Media and College Students' Performance, Mental Health, and Relationships.
Impacts of Social Media on Human Relationships.
Impact of Social Media on Mental Health.

Interesting Sociology Topics on Age

Age is often the subject of contention in society. By choosing this area of sociological interest, you will have to deal with the following topics:

The consequences of the aging population in Europe.
Compare and Contrast Two Generations.
Teenage Life: Navigating the Complexities of Adolescence.
Age discrimination in the workplace.
The exclusion of the older generation from the labor market due to the introduction of AI and the latest computer technologies.
Social adaptation of older age groups in the conditions of informatization of society.
Career orientation of different generations.
The imposition of social stereotypes on young people by older groups of the population.
The concept of ageism and how it affects the formation of the personality of adolescents.
The problem of suppressing the opinions of young people due to age and lack of experience.

Sociology Paper Topics on Education

The presence of education has long ceased to be only an indicator of a person's knowledge. This is the most important social factor that requires special attention.

The Importance of Teaching Entrepreneurship to Our Youth.
The Impact of TED Talks.
The problem of gender discrimination in schools.
Bullying in American schools, causes and consequences.
Should teachers at school put grades and rank students?
How does the presence of assessment affect the motivation of students?
The presence of higher education and its impact on social status.
The ratio of compulsory and optional components in university programs.
The need for vocational guidance for school children.
Is higher education obligatory for career advancement?

Good Sociology Research Topics on Healthcare

The field of medicine and health care falls under the direct interest of sociologists. Social security is a subject of frequent disagreement, so why not explore the topic in more detail?

The Importance of Interpersonal Communication in Healthcare.
Sex education lessons in schools.
The importance of educating students about mental disorders.
Tolerance towards people with bipolar personality disorder.
Promoting the appeal to psychologists and psychotherapists for help.
Changing the vector of popularization of medicine to the promotion of a healthy lifestyle.
The romanticization of smoking in cinematography.
Stigmatization of children with special needs in educational institutions.

Sociology Research Topics For College Students on Family

The topic of relationships within the family is a constant subject of study by sociologists. If this topic interests you, take a look at these topics:

The Definition and Significance of Family.
The role of the father in the upbringing of the child .
Developmental and Functional Family Assessment.
A Mother's Unconditional Love.
The boundaries of what is acceptable in family relationships.
The impact of excessive parental control on the formation of a child's sense of responsibility.
Conditions of succession in the professional field.
The influence of family size on the formation of social skills of the younger generation.
The problem of later separation of teenagers in America.
How does living together with parents at a later age affect young people's awareness of responsibility?

Sociology Essay Topics on Cultural and Social Structures

Achieving Sustainable Development with Growing Populations.
A Rose For Emily Theme Analysis.
Cultural Comparison Between Black African Americans and Hispanic/Latinos.
Losing Whiteness: Personal Reflections on Race and Identity in America.
The Significance of Cultural Identity.
The Significance of Intercultural Communication.
Exploring the Complexities of Race and Ethnicity.
Relationship Between Gender Diversity in Corporate Boards.
A Remarkable Woman of Forgiveness and Restorative Justice.

Sociology Essay Topics on Interactions and Relationships

Concepts of the Relational Theory of Power.
The Role of Language in Identity Formation.
Self-Analysis: Shaping Identity and Personal Development.
The Significance of Self-Identity: Understanding Its Importance in One's Life.
Dimensions of Social Justice: Historical, Cultural, and Strategies.
Personal Responsibility: Importance, Benefits, and Strategies to Enhance.
The Art of Friendship: Defining, Qualities, Types, and Evolution.
Communication Breakdowns: Causes, Consequences, Strategies.
Cultural Differences in the Perception of Eye Contact.
Interpersonal Communication: A Key Component for Personal and Professional Growth.
The Johari Window Reflection.
The Impact of Nonverbal Communication.
Nonverbal Communication in Relationships.
The Benefits of Collaboration: Teamwork and Problem-Solving Skills.
Impact of Advertising on Consumer Purchasing Behavior.
Media and Advertising Shape Public Opinion.
Navigating the Media Landscape: A Response Paper.
The Impact of Visual Images.
Liberal Media Bias.
The Importance of Spoken Grammar.
The Power of Propaganda: Manipulation, Influence, and Democracy.
The Role of Social Media in Shaping Modern Interpersonal Relationships.
Improving Public Speaking Skills: A Self-Evaluation.
TED talk 'Photographing the Hidden Story' Analysis.
Igniting Curiosity and Passion for Science through Edith Widder's Ted Talk.

Sociology Essay Topics on Theoretical Perspectives

Social Learning Theory by Albert Bandura.
The Significance of Macrosystems in Society.
The Importance of Adapting to Change.
Advantages and Disadvantages of Globalization.
Globalization: Its Advantages and Disadvantages.
A Comparative Analysis of Colonial Resistance in America and India.
Social Class and Its Significance.
A Comparative Genre Analysis of Academic and Popular Science Writing.

Conclusion

Use our tips and ideas for choosing good sociology research topics , and you will provide a solid base for further investigation. Take into account the relevance factors of the topic, a sufficient number of literary sources, and your interest in it. Research is a laborious process that requires time and motivation.

If you choose a topic that doesn't appeal to you, you'll quickly lose your enthusiasm for research. Therefore, the success of your scientific work directly depends on the choice of a relevant and exciting topic. Also, we remind you of the need to choose a suitable research method for the case study. We advise you to understand the variety of sociology research methods before starting research.

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Sociology Research Topics: Key Considerations and Ideas

Did you know that as of 2021, income inequality in the United States was at its highest level in over 50 years? This striking fact underscores the pressing need to examine the dynamic world of sociology research paper topics. It's a field that goes beyond mere statistics, delving deep into the intricate tapestry of human society. Income inequality, just one thread in this complex fabric, has far-reaching consequences on social mobility, access to education, healthcare, and even political influence. These disparities don't just affect individual lives; they shape the very foundations of our communities and nations.

Sociology Research Topics: Short Description

In this article, we'll focus our lens on diverse social issues that captivate the minds of researchers and shape our understanding of the world we inhabit. From the qualities of a strong research topic to the intricacies of research methods, we'll explore the methodologies that underpin groundbreaking studies. Additionally, we'll delve into selecting sociology research topics, providing tips and guidelines to help researchers find their academic compass in this vast terrain!

Qualities of a Strong Sociology Research Topic

A strong sociology research topic is like a compass that guides scholars through the uncharted terrain of society's complexities. To stand out in the realm of sociological inquiry, one must select a topic possessing unique and insightful qualities. Here are key attributes from our ' write paper for me ' experts that define such topics:

Relevance to Contemporary Issues : Potent sociology research ideas should be rooted in the here and now, addressing issues that resonate with contemporary society. This ensures that the research remains pertinent, capturing the zeitgeist of the era and facilitating meaningful societal change.
Interdisciplinary Potential : The strongest research topics often bridge gaps between sociology and other disciplines. They have the potential to draw insights from fields like psychology, economics, anthropology, or political science, fostering a holistic understanding of complex societal phenomena.
Underexplored Terrains : Novelty is a hallmark of strong research topics. Choosing uncharted areas of study allows researchers to make fresh contributions to the field, opening doors to new perspectives and paradigms.
Empirical Feasibility : While theoretical exploration is vital, a strong topic should also be empirically feasible. It should enable researchers to gather data and test hypotheses, ensuring that the findings have practical applications and can contribute to policy or societal change.
Ethical Values : Topics that raise ethical questions and dilemmas are often powerful. They encourage researchers to grapple with moral complexities and contribute to ongoing debates about societal values and norms.
Community Engagement : Topics that involve the active participation of communities or marginalized groups often yield valuable insights. Such engagement ensures that research is not conducted in isolation but collaboratively with those directly affected by the issues under investigation.
Longitudinal Perspective : Societal phenomena evolve over time. A strong topic should lend itself to a longitudinal perspective, allowing researchers to track changes and continuities offering deeper insights into societal transformations.
Global Relevance : In an interconnected world, global perspectives are invaluable. Research topics with international implications or comparative elements can shed light on commonalities and differences across cultures, making the research more insightful and relevant on a broader scale.
Intersectionality : Recognizing the intersection of various social factors (e.g., race, gender, class, sexuality) within a topic adds depth and complexity. Strong topics should acknowledge and explore these intersections to provide a richer understanding of social dynamics.
Policy Implications : Lastly, strong research topics should have the potential to inform policy decisions. They should offer practical solutions or recommendations that can lead to positive societal change.

Exploring Sociological Research Methods

Sociological research is a multifaceted endeavor that employs a wide array of methods to investigate and understand complex social phenomena. The choice of research method depends on the nature of the research question, the available resources, and the desired depth of analysis. Here, we delve into the diverse landscape of sociology research methods:

Surveys and Questionnaires :

Quantitative Research : Surveys and questionnaires are popular tools for collecting numerical data on a large scale. They are effective for studying attitudes, behaviors, and demographics. These methods provide statistical insights into patterns and correlations within society.

Interviews :

Qualitative Research : Interviews involve in-depth conversations with individuals or groups. They allow researchers to explore complex social phenomena, experiences, and perspectives. Open-ended questions provide rich qualitative data.

Observational Research :

Participant Observation : Researchers immerse themselves in the social context they are studying, often over extended periods. This method is valuable for gaining insights into social practices, norms, and behaviors from an insider's perspective.
Non-Participant Observation : Researchers observe and document social phenomena without actively participating. This method is used to maintain objectivity and can be applied in various settings, from public spaces to institutions.

Content Analysis :

Textual and Visual Analysis : Content analysis involves the systematic examination of texts, images, or other mass media. Researchers analyze patterns, themes, and meanings within the content to draw sociological insights. This method is often used to study media representations, discourse, and cultural artifacts.

Experimental Research :

Laboratory and Field Experiments : Experimental research manipulates variables to test causal relationships. While less common in sociology due to ethical and practical constraints, experiments can provide valuable insights into human behavior and causality.

Archival Research :

Historical and Document Analysis : Sociologists frequently delve into historical records, documents, and archives to trace the evolution of social phenomena over time. This method is crucial for understanding the historical context of contemporary issues.

Ethnography :

Deep Immersion and Participant Observation : Ethnographic research involves long-term, immersive engagement with a specific social group or community. Researchers seek to understand the culture, practices, and social dynamics from the inside.

Secondary Data Analysis :

Using Existing Data : Researchers often analyze existing datasets, such as census data, government reports, or surveys conducted by other organizations. This approach can be cost-effective and allows for the exploration of a wide range of sociological questions.

Mixed-Methods Research :

Combining Quantitative and Qualitative Approaches : Mixed-methods research integrates both quantitative and qualitative data collection and analysis. This comprehensive approach offers a more nuanced understanding of complex social issues.

Online Research :

Digital Ethnography and Big Data Analysis : Researchers are increasingly turning to the internet and social media as valuable resources for studying online communities, behaviors, and trends. They harness the power of big data analysis techniques to gain valuable insights from the vast datasets created by online interactions, thus enhancing their work on research topics in sociology.

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Selecting Sociology Research Paper Topics: Tips and Guidelines

Choosing sociology research topics ideas is a crucial step in the research process. It sets the tone for your study, determines the direction of your investigation, and can greatly impact the quality and relevance of your work. To select a compelling topic that stands out and resonates with both you and your audience, consider the following tips and guidelines:

Start with Introductory Texts :
As a college student, you may not yet have an in-depth understanding of the field. Begin by exploring introductory sociology textbooks and course materials. These resources can introduce you to key sociological concepts and help you identify areas that pique your interest.
Consult Your Professors :
Don't hesitate to seek guidance from your sociology professors or academic advisors. They can provide valuable insights into research areas that align with your skills, coursework, and academic goals. Professors often appreciate students who show enthusiasm for delving deeper into the subject matter.
Analyze Local Social Dynamics :
Investigate the social issues and dynamics specific to your local community or region. By focusing on localized topics, you can offer a unique perspective that contributes to a deeper understanding of how broader sociological concepts manifest in your area.
Explore Underrepresented Voices :
Consider sociology research topics for college students that give voice to marginalized or underrepresented groups. Research that amplifies the experiences and challenges faced by these groups can shed light on social inequalities and provide fresh insights into the dynamics of power and privilege.
Examine Emerging Social Trends :
Pay attention to emerging social trends, such as the impact of technology on social interactions, changes in family structures, or evolving work patterns. Investigating these contemporary shifts can lead to innovative research paper topics with real-world relevance.
Consider Your Academic Goals :
Reflect on your long-term academic and career goals. Are there specific areas within sociology that align with your future plans? For example, if you aspire to work in social policy, you might want to focus on topics related to social welfare or public health. Tailoring your research to your career aspirations can be a motivating factor.

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Sociology Research Topics Ideas

Sociology is a multifaceted field that examines the intricate web of human interactions, institutions, and societal structures. Within this discipline, a wide array of sociology research paper topics can be explored, each shedding light on different aspects of the social world. Here are some topic ideas categorized into subcategories:

Social Inequality and Stratification :

Income Inequality : Causes and consequences of income disparities.
Educational Inequality : Factors contributing to disparities in education.
Occupational Stratification : Impact of occupation and social class.
Gender Pay Gap : Wage disparities between genders.

Cultural Identity and Belonging :

Cultural Assimilation : Processes and impact on immigrant communities.
Racial Identity : Construction and navigation of racial identities.
Intersectionality : Interplay of multiple identity aspects.

Social Movements and Activism :

Civil Rights Movements : Historical and contemporary social justice movements.
Environmental Activism : Societal responses to environmental challenges.
Political Participation : Influence of interest groups and political processes.

Migration and Identity :

Refugee Integration : The challenges and successes of refugee integration into host societies.
Diaspora Communities : Examining the cultural and social dynamics of diaspora communities.
Immigrant Identities : How immigrants navigate identity and belonging in a new country.

Technology and Relationships :

Online Dating : The impact of technology on modern dating and relationship formation.
Digital Communication : How digital communication tools affect interpersonal relationships.
Cyberbullying : Societal responses to online harassment and cyberbullying.
AI and Ethics : Ethical considerations surrounding artificial intelligence and technology.

These general social issues essay topics can serve as a starting point for your exploration of the field. As you narrow down your interests, consider delving deeper into specific subtopics or issues within these broader categories to develop a focused and meaningful research question for your paper.

General Sociology Research Topics

Digital Surveillance and Privacy Concerns : Investigate the impact of pervasive digital surveillance on individual privacy and its societal consequences.
The Gig Economy and Worker Precarity : Analyze the effects of the gig economy on labor markets, job security, and workers' rights.
Radicalization in Online Spaces : Explore the process of radicalization in online communities and its real-world consequences.
Social Media's Impact on Political Polarization : Examine the relationship between social media use and political polarization, focusing on recent developments.
The Loneliness Epidemic in Modern Society : Analyze the factors contributing to increased feelings of loneliness and social isolation in contemporary society.
Remote Work and Its Societal Implications : Investigate how the shift to remote work is changing work-life balance, urban dynamics, and social interactions.
Eco-Anxiety and Climate Activism : Study the psychological and sociological aspects of eco-anxiety and its role in driving climate activism.
Cryptocurrency and Socioeconomic Inequality : Analyze the impact of cryptocurrencies on wealth distribution and financial inclusion.
The Role of Social Entrepreneurship in Sustainable Development : Explore how social entrepreneurs are addressing social and environmental challenges.
Intergenerational Wealth Transfer and Inequality : Investigate the implications of wealth transfer from older to younger generations on societal inequality.

Race, Nationality, Ethnicity

Afrofuturism's Cultural Impact : Explore the influence of Afrofuturism in contemporary art, music, and literature on race and identity narratives.
Solidarity Between Afro-Asian Diasporas : Study contemporary solidarity movements between African and Asian diaspora communities and their shared social and political objectives.
Afro-Latinx Identity Complexity : Examine the complexities of racial and ethnic identities in individuals who identify as both Black and Latinx.
Indigenous Knowledge for Sustainability : Investigate how Indigenous communities contribute to addressing environmental challenges through traditional knowledge.
Transracial Adoption and Identity : Analyze the identity formation experiences of transracially adopted individuals, focusing on their sense of belonging and heritage.
Refugee Integration and Cohesion : Study the challenges and achievements of refugee integration, emphasizing social cohesion.
Critical Race Theory in Education : Explore the implementation and impact of critical race theory in educational institutions.
Racial Disparities in Healthcare : Investigate the social factors contributing to healthcare access and outcome disparities based on race.
Indigenous Language Revitalization : Examine initiatives aimed at preserving and revitalizing Indigenous languages and their cultural significance.
Cultural Sensitivity in Sexual Education : Recognize that sexual education varies significantly due to diverse cultural norms, beliefs, and values regarding sexuality and relationships in different communities.

Social Movements and Activism

Fashion Sustainability Activism : Explore how activists drive environmental changes and consumer behaviors in the fashion industry toward sustainability.
Crowdsourcing in Crisis Relief : Analyze the role of online crowdsourcing in rapid disaster and pandemic response efforts.
Algorithmic Accountability Movements : Examine activism demanding transparency in algorithm use, spanning from criminal justice to social media.
Disability Rights in Tech : Investigate activists' efforts to ensure emerging technologies like virtual and augmented reality are accessible to people with disabilities.
Digital Activism in the Authoritarian States : Analyze challenges and strategies employed by digital activists promoting democracy and human rights in authoritarian regimes.
Ageism Activism : Explore advocacy efforts addressing ageism and elderly rights, especially in an aging world.
Cross-Border Anti-Corruption Movements : Study activist networks combating corruption across borders and their impact on governance and accountability.
Youth Mental Health Advocacy : Examine youth-led movements promoting mental health services, reducing stigma, and enhancing well-being in schools and communities.
Global Disability Rights Treaty Progress : Investigate the implementation progress and obstacles regarding the UN Convention on the Rights of Persons with Disabilities (CRPD) in various nations.
Transnational Feminist Alliances : Analyze alliances among feminist movements from diverse regions, tackling global gender disparities and advocating for women's rights.

Culture and Media

AI Art and Copyright : Investigate copyright issues and ethical considerations in AI-generated artworks amid changing paradigms of artistic creation.
Influencers and Consumer Behavior : Analyze social media influencers' impact on consumer choices, brand loyalty, and advertising tactics.
Sustainability in Pop Culture : Examine sustainability portrayal in contemporary media and its influence on public attitudes and actions.
VR Museums for Heritage : Explore VR technology's role in conserving and presenting cultural heritage, addressing accessibility and conservation challenges.
NFTs and Digital Ownership : Study the rise of NFTs as digital assets and their impact on art, entertainment, and collectibles industries.
Podcasts for Social Change : Investigate how podcasts serve as platforms for activism, community-building, and social commentary, fostering dialogue and transformation.
Metaverse Culture Impact : Analyze how metaverse platforms influence identity, relationships, and creativity in contemporary culture.
Reality TV and Identity : Examine reality TV's role in shaping viewer perceptions of identity, body image, and social norms.
Fan Engagement in Media : Explore fan contributions to media content creation and interpretation, including fan fiction, fan art, and activism.
Impact of Digital Media on Religious Education : Delve into the complex interplay between digital media, cultural shifts, and religious education.

Health and Well-Being

Now, let's take a closer look at sociology research topics pertaining to health and well-being.

Nutrition and Mental Health : Explore how diet influences mood, cognition, and mental well-being.
Aging in Place Tech : Analyze technologies supporting older adults' independence at home.
Ecotherapy for Mental Health : Study nature-based interventions' therapeutic benefits, especially in urban environments.
Social Prescribing in Healthcare : Examine healthcare providers recommending non-medical activities for well-being.
Ethics of Genetic Editing : Investigate ethical dilemmas in genetic editing technologies and their impact on health.
Telemedicine for Mental Health : Analyze telemedicine's effectiveness in mental health care, considering accessibility and privacy.
Digital Biomarkers in Health : Investigate the use of digital biomarkers for early disease detection and personalized health monitoring.
Intermittent Fasting and Metabolism : Examine the potential health effects of intermittent fasting on metabolism and longevity.
Blockchain in Healthcare : Study blockchain's role in secure health data management and sharing.
Human Augmentation and Well-being : Analyze the societal and ethical implications of human augmentation technologies on individual well-being.

Social Inequality and Stratification

Platform Economy and Workers : Explore how gig work and delivery apps impact income inequality and worker stability, considering recent labor rights developments.
Space Tourism and Wealth : Analyze the impact of space tourism on global wealth inequality, including access, environmental concerns, and regulation.
Algorithmic Credit Scoring : Examine algorithmic credit scoring's effects on financial inclusion and economic disparities, with a focus on bias and discrimination.
Climate Change and Migration : Investigate the link between climate change, forced migration, and social inequality, especially affecting vulnerable populations.
Digital Redlining and Internet Access : Study digital redlining's consequences on internet access in underserved areas and its impact on education and economic opportunities.
Automation and Job Disparities : Analyze how automation and AI affect employment disparities, considering affected sectors and demographics.
AI Bias in Healthcare : Examine how AI in healthcare may perpetuate health disparities and unequal access to quality treatment.
Urban Food Deserts : Study urban food deserts and their role in nutritional inequality, exploring solutions for improved access to healthy food.
Regional Income Inequality : Explore disparities in income at regional levels within countries, examining causes, consequences, and policy responses.
Social Media Moderation : Investigate how social media content moderation affects freedom of expression, including issues like bias, misinformation, and inequality amplification.

Family and Relationships

Here is a selection of compelling sociology research topics that revolve around the themes of family and relationships.

Polyamory and Relationships : Explore the experiences and challenges of individuals and families practicing polyamory, examining its impact on relationship structures and norms.
Metaverse Parenting : Analyze how parents navigate raising children in a digital metaverse world, addressing privacy, screen time, and virtual relationships.
Long-Distance Grandparenting : Examine how technology helps maintain intergenerational relationships for grandparents and grandchildren separated by distance.
Online Dating for Seniors : Study how older adults use online dating platforms, considering technology's influence on late-life dating, companionship, and well-being.
Siblings' Roles in Elderly Care : Investigate adult siblings' responsibilities in caring for aging parents, including emotional, financial, and logistical aspects.
LGBTQ+ Parenting Experiences : Analyze the unique challenges and experiences of LGBTQ+ individuals as parents, including legal recognition, discrimination, and support networks.
Influence of Family Influencers : Examine how family influencers on social media shape parenting norms, choices, and behaviors among young parents.
Co-Parenting with AI : Investigate the ethical and psychological implications of co-parenting with artificial intelligence and robots, including attachment and family dynamics.
Mixed Nationalities in Families : Study the experiences of families with mixed nationalities, considering the impact of immigration policies on family reunification and stability.
Aging Solo Support Networks : Analyze the challenges and strategies of individuals aging solo (without a spouse or children) in building and maintaining social support networks for late-life well-being.

Crime and Deviance

Crypto Crime and Cybersecurity : Investigate emerging cryptocurrency-related crimes, such as ransomware attacks, and the cybersecurity challenges in the digital era.
Biohacking and Ethics : Analyze the legal and ethical implications of biohacking, including body modification, and its potential to blur legal boundaries.
Dark Web Markets : Examine dark web marketplaces' role in facilitating illegal transactions, including drug sales, weapons, and data theft.
Environmental Deviance : Investigate environmental offenses like illegal logging, wildlife trafficking, and pollution and their impacts on ecosystems and communities.
Deepfake Technology : Analyze deepfake technology's use in identity theft and its potential legal and societal consequences.
Corporate Espionage : Examine corporate espionage and intellectual property theft in the digital age and their impact on industries and economies.
Online Hate Crimes : Study the rise of online hate crimes and extremist content, exploring monitoring, prevention, and legal prosecution strategies.
AI in Sentencing : Investigate how artificial intelligence in sentencing decisions may affect disparities in criminal justice outcomes.
Deviant Health Practices : Analyze DIY medical procedures and deviant health practices facilitated by online communities and their challenges to public health and regulation.
Virtual Currency Laundering : Examine the use of virtual currencies like cryptocurrencies in money laundering and financial crimes, considering evolving techniques and countermeasures.

Closing Reflections

In closing, the diverse array of sociology research topics ideas presented here reflects the dynamic and ever-evolving nature of human society. Much like economics essay topics , these areas provide ample opportunities for exploration, in-depth analysis, and the potential for uncovering insights into pressing contemporary issues. The possibilities for meaningful research in sociology are endless, ensuring that this discipline remains vital and relevant in the years to come.

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10 Sociology Topics to Research

Dec 07, 2022

Sociology is one of the most commonly chosen majors by college students year after year. What is sociology ? It is the social science that deals with the study of social life, change, causes, and consequences of human behavior. There’s no denying the inevitable pull of sociology research. According to Lou Corsino , professor of sociology and chair of the Department of Sociology and Anthropology at North Central College, “Anywhere that two people or two groups interact, that’s sociology.” In other words, anytime we ask ourselves why one person said or did something to another, we’re doing the work of sociological research.

While everyone is an amateur sociologist in some form, however, informally chatting about human interactions is a lot easier than compiling ideas into a research paper or a dissertation. If you plan to study the subject, at some point, you will need to narrow your focus to one of many sociology topics. So what are research topics in this broad area of social science, and how can you choose what sociology research topic is best for you?

In this piece, we’ll examine the most common types of sociology research topics fall into, give you a sense of what research methods will help you find an area of focus, and step back to question why research into human behavior is so vital to us. Hopefully, this will help match student to the topic in a way to make your research smoother.

What are topics in sociology?

Much like the nature of social interaction itself, sociology covers a lot of ground, and thus there is no shortage of interesting sociology research topics. Depending on where you study and with whom, a sociological study can include a lot of different ideas.

The key is to examine how people’s lives intersect with one another. Anywhere people cross over and engage in common practice, customs, rituals, or simply the building blocks of society like commerce, government, and essential services, there is a good sociology research topic to be found.

Writing for Owlcation , sociologist Brittany Kennedy uses a helpful model that runs the spectrum of those interactions and creates a list with a round number of 10 that is easy to remember and logically inclusive. Let’s look at those broad areas and break down what some more specific ideas could be within each of them.

1. Race, Nationality, and Ethnicity

The process by which humans identify and group themselves is a key component of how we think and treat one another. These ideas are particularly critical in our world right now, as long-held assumptions about these ideas are being tested and reshaped almost daily. Exploring these areas could include defining the difference between race and ethnicity, delving into the concept of patriotism, looking at how immigrant cultures influence and become part of a population over time, differing views of national identity from country to country, and more.

2. Mass Media

For generations, we have been gripped by newspapers, magazines, radio, film, television, the Internet, and other forms of media and influenced by what we read, hear and see from these sources of information. And for close to two decades now, social media has become extremely powerful in its capacity both to make the world smaller and potentially drive us further apart. You could study how various people or groups are represented in the mass media, the civility or lack thereof in media discourse, the balance between journalism and entertainment, the nature of celebrity, and how it’s constructed by the mass media, among other ideas.

3. Youth Cultures

Every passing generation tends to obsess with youth culture as they struggle to come to terms with teenagers and young adults and how the young people in a culture construct their own distinct social network. There are great ideas caught up within youth culture because it’s a world unto itself—you can do fascinating work looking at how youths engage with the media, define sexuality, construct social class, engage in social movements, set trends in consumer culture, evolving social behavior, and look for help and support with growing up.

4. Sociology of Gender and Sexuality

An ever more complicated area of study, the gulf between men and women remains a fixation in the sociological study even as issues of homosexuality, queerness, and transsexuality bring infinite new dimensions to the subject of self-definition. You could look into issues of gender inequality in the workplace, culture, politics, media, and athletics, as well as medical and financial implications of gender and sexuality, the use of language around gender and sex, subsets of media related to particular areas of gender and sexual identity, and medical sociology research topics around how physicality relates to gender and sexuality.

5. Social Movements

Anytime social issues rise to the level of activism and organized activity, a social movement is created that is a ripe source for study. For lack of a better term, studying social movements involves choosing an “-ism” or an “-anti” and applying social research to it—feminism, socialism, classicism, racism, environmentalism, anti-hate movements, anti-vaccination supporters, and so on.

6. Cults, Clans, and Communities

There is a lot to be learned from studying how people group themselves according to common beliefs. That includes studies of prominent world religions like Catholicism, Islam, Judaism, Hinduism; cults like the Manson family, Heaven’s Gate, and the People’s Temple; belief-affiliated hate groups such as the Ku Klux Klan, Nation of Islam and Westboro Baptist Church; and fraternal orders like the Freemasons, the Elks, and the Moose. These groups have tremendous influence and the potential to create meaningful social change as well as do serious damage to societal order and civil liberty. As such, dissecting why people join these groups and how they behave is a critical venture.

Find out more about North Central College's sociology program

7. Class Conflict and Inequalities

The intersection of classes and how we organize each social structure around “haves and have-nots” is one of the most pressing sociological issues. You can do research on the definition and effects of poverty, differences in the impact of taxation, how race and ethnicity are tied to income inequality, differing levels of education and how they divide people, wealth and its impact on political affiliation, and much more under the umbrella of social class.

8. Spirituality, Superstition, and Legends

Though it can often be dismissed as an area just on the fringes of society, belief and investment in myths are a foundational aspect of any society. You can study historical ideas of myth and legend, like pantheons of gods in the ancient world, fairy tales and tall tales, and origin myths, or you can explore dynamics of the world today, like conspiracy theories, life on other planets, and the culture around monster and creature sightings.

9. Consumerism

An area where you can find relatively easy sociology research topics is consumer culture because the artifacts are readily available in stores and on websites, and the research is published in numerous places in the form of sales figures. You can study societal issues around buying art and antiques, intellectual property like music and likeness rights, fine dining and food and wine culture, collecting as a hobby and way of grouping people, and even media and sports fandom and how people spend their money on it.

10. The Family

Last but not least is the closest topic to each of us—how we get along with relatives. There is a multitude of interesting directions to studying the family , including conflicting approaches to raising children, the effects of divorce and single parents on families, non-traditional family life, how race and ethnicity plays into the family dynamic, and much more.

How do I choose a topic?

David Kidwell wrote on EduBirdie about how a student can choose a topic for a sociology paper or project and presented some good basics to start with. He said, “Choosing a good topic for your sociology research should clearly outline a problem or make an argument that you want to make … Avoid too general or vague statements that can be read or understood differently. The trick is to come up with those sociology topics that inspire you and help your readers to find the solutions.”

When asked how he advises his students with the first step in their research, Corsino said, “Perhaps the best advice I give students is that the various mysteries that beguile sociology cover such a broad range of topics that students can always find something interesting to study on their own or work together with a faculty (member). This is the beauty of sociological thought.”

In other words, sociology is everywhere and in everything we do, so let your own natural curiosity guide you into the research methods of sociology . Don’t think about a grade or what will be simplest—think about a part of social interaction or human interactions you would genuinely like to know more about and dive into it.

Why do we study sociology?

Ultimately, as interesting as sociology might seem, you’ll want to look at why you’re getting involved and what the benefits are.

Corsino likens sociology to unraveling important puzzles the right way—taking it step by step and savoring the process.

“I like to think about research as detective work,” he said. “There is something to be discovered or uncovered. And there are clues along the way in terms of various types of data. In the end, one tries to solve the mystery, as best we can by drawing reasonable conclusions. It takes work , but it is exciting when it comes together.”

If you need to think about it more concretely than that, Rubayet Al Sami provided another list for you to think about on Study Connexion —10 great things you can accomplish that are reasons to study sociology:

Broaden your skillset and make yourself more likely to find a career.
Detect and solve social problems.
Learn about planning and development of businesses and municipalities.
Understand society from a scientific perspective.
Discover the role of institutions in the development of individuals.
Figure out how to preserve and grow your own culture.
Find a great complement to other majors that will increase your potential to learn.
Broaden your outlook by examining differing perspectives.
Gain a greater insight into international relations by looking at how their people interact.
Examine your own outlook and motivations to find what matters most to you.

Looking to get into sociology and choose one of the areas of research we mentioned? Be sure to look for a school like North Central College that offers a challenging, intriguing sociology curriculum with plenty of opportunities to enhance your education, like a minor in Chicago Area Studies, completing Community Engaged Learning projects, and enhancing your research with a prestigious Richter Grant.

Find out more about North Central College today.

Jacob Imm is the associate director of communication in the North Central College Office of Marketing and Communications. He has 12 years of collegiate communications experience and has worked with hundreds of college students. He has a bachelor’s degree from the University of Notre Dame and a master’s degree from Northern Illinois University.

Brittany Kennedy, Owlcation. https://owlcation.com/social-sciences/Great-Sociology-Research-Topics .

David Kidwell, EduBirdie. https://edubirdie.com/blog/70-sociology-research-topics .

Rubayet Al Sami, Study Connexion. https://studyconnexion.com/reasons-to-study-sociology/ .

Sociology Program, North Central College. https://www.northcentralcollege.edu/program/sociology .

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Chapter 2: Sociological Research

Research methods: surveys, learning outcomes.

Describe how sociologists utilize surveys

A photo of a person's hand filling in a survey check box labeled 'No' with a pen.

Figure 1. Questionnaires are a common research method; the U.S. Census is a well-known example. (Photo courtesy of Kathryn Decker/flickr)

At some point, most people in the United States respond to some type of survey. The U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Not all surveys are considered sociological research, however, and many surveys we encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. Often, polls on television do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or So You Think You Can Dance represent the opinions of fans, but are not particularly scientific. A good contrast to these are the Nielsen Ratings, which determine the popularity of television programming through objective scientific market research.

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are an effective method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track political preferences, or patterns in reported individual behaviors (such as sleeping, driving, or texting habits), or can gather factual information on subjects like employment status, income, and education levels.

A survey targets a specific population , people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample : that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion using a relatively small sample. For polls focused on U.S. issues, a random sample of 1,000 is representative of the opinions of 230 million adults with a +/- 4 percentage points of accuracy. For world polls, involving 180 countries and 160 different languages utilize similar sample sizes. It’s amazing, isn’t it?

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the study up front. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information. A common instrument is a questionnaire, in which subjects answer a series of questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. These quantitative data —research collected in numerical form that can be counted—are easy to tabulate. Just count up the number of “yes” and “no” responses or correct/incorrect answers, and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers. They can go beyond “yes” and “no,” or can offer a range of options next to a checkbox. In those cases, the answers are subjective and vary from person to person. How do you plan to use your college education? Why do you follow Jimmy Buffett around the country and attend every one of his concerts? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals. Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is a way of conducting surveys on a topic. Interviews are similar to the short-answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often more complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Think It Over

What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.

How To Write A Research Paper

Sociology Research Topics

Easy Sociology Research Topics for Your Next Project

13 min read

Published on: May 12, 2023

Last updated on: Jan 30, 2024

Sociology Research Topics for Students

As previously discussed, sociological studies cover different areas of life. It ranges from simple social psychology topics to social science topics. Here we have mentioned unique ideas for students to write their sociology papers.

Sociology Research Topics for High School Students

Discuss the reasons for overpopulation.
Discuss the solution to stop terrorism in the United States.
Why should the drinking age be lowered?
What are the limitations to free speech?
Why should gun control laws be enacted worldwide?
Discuss the role of feminism in current American politics.
How can we deal with the violence against women?
Compare the social views of Plato and Aristotle.
How should communities take better care of their elderly?
What benefits do older adults get from the interaction with children?

Sociology Research Topics for College Students

What are the major reasons behind school violence?
What causes social isolation?
How to stop bullying at school and college?
Should children be allowed to transition?
Discuss the effects of social media on college students.
Discuss the role of countries, languages, and nationalities at schools.
How can the harassment and bullying on social media be controlled?
Discuss the reasons behind childhood obesity.
How are children and teenagers affected by the mass media?
How should our society deal with addicts?

Sociology Research Topics on Education

Should students be allowed to take any subject they want in colleges?
Do school uniforms decrease teasing and bullying?
Why should teachers make more money?
Should public education be handled through private enterprises?
Should religious education be given priority over academic knowledge?
What are ethical values that should be considered in education?
What would a perfect educational setting look like?
What is the best teacher/student ratio for enhanced learning?
What are the pros and cons of standardized testing?
Discuss the strategies for dealing with difficult students.

Medical Sociology Research Topics

Discuss the inequalities in health care and social classes.
What are the advantages and disadvantages of plastic surgery?
Bodybuilding: Is it safe for health?
Discuss different beauty standards and their impact on health.
What are the effects of medicines on the human body?
How are mental health and physical health related?
Discuss the social effects of mental disorders.
How can we achieve health equity?
How can happiness cure diseases?
Discuss how different treatment methods are evolved?

Environmental Sociology Research Topics

What is meant by ecological culture?
Discuss the concept of ecological education.
Discuss the overview of global ecological movements.
What is the impact of the environment on society?
How can humans establish rational relationships with nature?
Discuss eco-feminism and its impact on social norms.
What are the negative effects of industrial wastes on the environment?
How is climate change related to global warming?
How does an ecosystem work?
What is the process of recycling?

Looking for some psychology research topics ? Check out this blog.

Drugs and Crime Topics for Sociology Research Papers

The relationship between drug addiction and criminal behavior
The impact of drug laws and policies on rates of drug-related crime
The role of race and ethnicity in drug-related arrests and convictions
The effectiveness of drug treatment programs in reducing criminal recidivism
The connection between drug trafficking and organized crime
The use of drug courts as an alternative to traditional criminal justice approaches
The impact of the opioid epidemic on crime rates and public health
The relationship between drug use and domestic violence
The impact of legalization of marijuana on crime rates and drug-related offenses
The role of social and economic factors in drug use and drug-related crime.

Culture and Society Sociology Research Topics

The ethics and impact of cultural appropriation in the fashion industry.
How social media shapes and influences cultural norms and values
The role of popular culture in shaping social attitudes and behaviors
The effects of immigration on cultural integration and adaptation
The relationship between culture and power, particularly in terms of social hierarchies
The intersection of race, ethnicity, and culture in shaping social experiences and inequalities
The role of religion in shaping cultural practices and social structures
How language shapes cultural identity and social relationships
The effects of cultural pluralism on social cohesion and conflict
The impact of cultural hegemony on marginalized and minority communities.

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Sociology Research Topics on Gender

How are young women presented in social media?
Compare the wage gap between the genders in different states.
Why should we promote equal opportunities for men and women?
What does it mean to be transgender?
Discuss the empowerment of women in sports
What can be done to make the environment safer for women?
Why are girls at greater risk of sexual violence?
How can we teach men and women about their equal rights?
Discuss the challenges that women face at the workplace.
Discuss the contribution of women in the development of the world economy.

Sociology Research Topics on Family

How should a family be defined?
Discuss the negative effect on children adopted by a family of different ethnicity.
Why should parents take a parenting class before having children?
How can a familyâs behavior affect a childâs education?
Discuss the effects of divorce on children.
How long should two people date before they marry?
What are the positive and negative consequences of single parenting?
Discuss family policies in western societies.
What are the benefits of arranged marriage?
Discuss the benefits of being married.

Relationship-Related Sociology Research Topics

The impact of social media on modern dating practices
The influence of cultural norms on the formation of intimate relationships
The effect of parenting styles on the development of romantic relationships
The role of attachment style in relationship satisfaction and longevity
The impact of gender roles on romantic relationships
The influence of religion on relationship formation and success
The effect of socioeconomic status on relationship dynamics
The role of power and control in abusive relationships
The impact of technology on long-distance relationships.
The effects of helicopter parenting on child development and well-being

Sociology Research Topics on Religion

How can we differentiate religion and spiritualism?
Discuss the role of religion in helping or harming our country.
Discuss the relationship between a class and religion.
Why do some young people believe in magic?
How does religion influences terrorism?
How have religious leaders shaped a countryâs policy?
Why must students at religious schools be forced to take standardized tests?
What is the relationship between class and religion?
How religion affects everyday life?
Why is religion important to nationalism?

Need tips to write a successful sociology research paper? This video is a must-watch.

Sociology Research Topics on Race

How are race and class related?
Discuss racial segregation in cities.
What is the difference between ethnic culture and race?
How ethnicity affects class?
Discuss racial stereotypes and their effects.
How can racism in workplaces be controlled?
Are ethnicity and nationality the same thing?
Do race, nationality, and ethnicity affect self-esteem?
How did white people become white?
Discuss the sociology of race and ethnic relations.

Not sure how to start your essay? This research paper outline can help you get your ideas together!

Urban Sociology Research Topics

Discuss the urban sociology crises.
How can we resolve urban inequalities?
Discuss the concept of urbanization in the United States.
What are the urban political strategies in times of crisis?
Discuss the important urban issues in the developing world.
Discuss the politics of informal urbanization.
Discuss changes within the urban environment.
Discuss class, gender, and age as a factor of inequality.
How are urban sustainability and global environmental crisis related?
What are the social responses to urban social movements?

Rural Sociology Research Topics

Discuss rural sociology in Brazil and its effects on institutional growth.
Explain the social impacts of implementing the rural revival program.
What is the end of rural society and the future of rural sociology?
Discuss migration dynamics in the development of rural South Africa.
Discuss the reasons behind the population growth in rural America.
What is shaping rural areas in Europe?
What is the effect of community banks on rural development?
What is the impact of commercial banks on rural development?
What is the role of financial institutions in agricultural development?
Discuss the role of small-scale industries in rural development.

Easy Sociology Research Topics

What is the relationship between family size and income level?
Discuss the impact of religion on people's daily lives.
How does poverty affect mental health?
Discuss the effects of media on body image.
What are the differences between urban and rural life in terms of culture?
What is the role of social networks in influencing consumer behavior?
What is the impact of globalization on developing countries?
How does culture affect decision-making processes?
Discuss the effects of immigration on a country's economy.
Discuss the role of education in promoting social change.

Sociology Research Topics on Health and Awareness

What is the impact of lifestyle choices on health?
Discuss how cultural factors shape people's views on health and wellness.
What is the role of nutrition in promoting healthy habits?
How does access to healthcare affect people's well-being?
Discuss the link between poverty and poor health outcomes.
How do gender roles influence people's health decisions?
What is the role of government in promoting public health awareness?
Discuss how media influences people's perceptions of health and wellness.
How do social networks affect peopleâs attitudes toward healthcare?
Discuss the effects of environmental pollution on human health.

Sociology Research Topics on Mental Health

Discuss the impact of mental health stigma on people's lives.
What is the relationship between mental health and physical well-being?
How does stress affect people's mental health?
Discuss the effects of trauma on mental health.
What are the challenges faced by those with mental illnesses in accessing healthcare services?
How do substance abuse and mental health interrelate?
What is the relationship between poverty and mental illness?
Discuss the impact of media on people's perceptions of mental health.
How do gender roles influence people's attitudes toward mental health?
Discuss how social support networks can help those with mental illnesses.

Stuck on choosing a history research paper topic ? Get ideas from this informative blog.

Sociology Research Topics on Social Media

What is the impact of social media on peopleâs communication habits?
Discuss how online networks have changed the way we interact with one another.
How does social media influence consumer behavior?
Discuss the effects of digital divides on access to information.
What is the relationship between political participation and social media use?
What is the role of social media in promoting civic engagement?
Discuss the influence of online networks on forming relationships.
How does online communication impact offline interaction?
What are the effects of cyberbullying on young peopleâs mental health?
Discuss how algorithms shape people's experiences with social media.

Political Sociology Research Topics

Discuss the impact of political ideologies on public opinion.
What is the role of government in promoting social justice?
How do power dynamics shape international relations?
What are the effects of civil wars on peopleâs lives?
Discuss gender roles in politics and their implications.
What are the impacts of economic inequality on political participation?
Discuss the role of media in forming public opinion.
How does corruption shape decision-making processes?
What are the effects of authoritarianism on civil liberties?
Discuss how technology has changed the way people interact with government institutions.

How to Choose a Sociology Research Paper Topic?

The ability to develop a research paper is an art. Sometimes the instructor may assign you a topic, but you can also come up with a topic of your interest. Below are the essential tips to follow for choosing a sociology topic for research papers:

Brainstorm and make a list of good topic ideas for your sociology paper.
Choose the topic from the list that you have knowledge about.
Decide on the most current social issues.
Make a list of keywords for the sociological topics.
Pick an idea that enables you to read and understand the literature.
Make sure that the topic is manageable.
Ensure that enough material is available to conduct research.
Choose an appropriate sociology research method.
Define your topic as a focused research question.

The Bottom Line! Now you can choose an engaging idea from the above-given list of good research topics for sociology. Hopefully, they will be enough to help you get started with papers covering sociological ideas.

However, if youâre still unsure about choosing research paper topics for your sociology papers, we can help. Consult the professional writers at CollegeEssay.org to get the most reliable help with your college essays and research papers.

They will not only help you with finding an interesting topic but will also assist in the writing process. Just provide us your specifications and leave the rest to our experts.

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2.1 Approaches to Sociological Research

Learning objectives.

By the end of this section, you should be able to:

Define and describe the scientific method.
Explain how the scientific method is used in sociological research.
Describe the function and importance of an interpretive framework.
Describe the differences in accuracy, reliability and validity in a research study.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered social patterns in the workplace that have transformed industries, in families that have enlightened family members, and in education that have aided structural changes in classrooms.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the question is formed, the sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the social world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of six prescribed steps that have been established over centuries of scientific scholarship.

Sociological research does not reduce knowledge to right or wrong facts. Results of studies tend to provide people with insights they did not have before—explanations of human behaviors and social practices and access to knowledge of other cultures, rituals and beliefs, or trends and attitudes.

In general, sociologists tackle questions about the role of social characteristics in outcomes or results. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists often look between the cracks to discover obstacles to meeting basic human needs. They might also study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, social researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This does not mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in collecting and analyzing data in research studies.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method has 6 steps which are described below.

Step 1: Ask a Question or Find a Research Topic

The first step of the scientific method is to ask a question, select a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geographic location and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. Sociologists strive to frame questions that examine well-defined patterns and relationships.

In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?”

Step 2: Review the Literature/Research Existing Sources

To study crime, a researcher might also sort through existing data from the court system, police database, prison information, interviews with criminals, guards, wardens, etc. It’s important to examine this information in addition to existing research to determine how these resources might be used to fill holes in existing knowledge. Reviewing existing sources educates researchers and helps refine and improve a research study design.

Step 3: Formulate a Hypothesis

A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of human behavior influences another. For example, a hypothesis might be in the form of an “if, then statement.” Let’s relate this to our topic of crime: If unemployment increases, then the crime rate will increase.

In scientific research, we formulate hypotheses to include an independent variables (IV) , which are the cause of the change, and a dependent variable (DV) , which is the effect , or thing that is changed. In the example above, unemployment is the independent variable and the crime rate is the dependent variable.

In a sociological study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

Taking an example from Table 12.1, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Note, however, this hypothesis can also work the other way around. A sociologist might predict that increasing a child’s sense of self-esteem (the independent variable) will increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying related two topics or variables is not enough. Their prospective relationship must be part of the hypothesis.

Step 4: Design and Conduct a Study

Researchers design studies to maximize reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group or what will happen in one situation will happen in another. Cooking is a science. When you follow a recipe and measure ingredients with a cooking tool, such as a measuring cup, the same results is obtained as long as the cook follows the same recipe and uses the same type of tool. The measuring cup introduces accuracy into the process. If a person uses a less accurate tool, such as their hand, to measure ingredients rather than a cup, the same result may not be replicated. Accurate tools and methods increase reliability.

Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. To produce reliable and valid results, sociologists develop an operational definition , that is, they define each concept, or variable, in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing the concept, all researchers can collect data in a systematic or replicable manner. Moreover, researchers can determine whether the experiment or method validly represent the phenomenon they intended to study.

A study asking how tutoring improves grades, for instance, might define “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” However, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” For the results to be replicated and gain acceptance within the broader scientific community, researchers would have to use a standard operational definition. These definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

We will explore research methods in greater detail in the next section of this chapter.

Step 5: Draw Conclusions

After constructing the research design, sociologists collect, tabulate or categorize, and analyze data to formulate conclusions. If the analysis supports the hypothesis, researchers can discuss the implications of the results for the theory or policy solution that they were addressing. If the analysis does not support the hypothesis, researchers may consider repeating the experiment or think of ways to improve their procedure.

However, even when results contradict a sociologist’s prediction of a study’s outcome, these results still contribute to sociological understanding. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While many assume that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results may substantiate or contradict it.

Sociologists carefully keep in mind how operational definitions and research designs impact the results as they draw conclusions. Consider the concept of “increase of crime,” which might be defined as the percent increase in crime from last week to this week, as in the study of Swedish crime discussed above. Yet the data used to evaluate “increase of crime” might be limited by many factors: who commits the crime, where the crimes are committed, or what type of crime is committed. If the data is gathered for “crimes committed in Houston, Texas in zip code 77021,” then it may not be generalizable to crimes committed in rural areas outside of major cities like Houston. If data is collected about vandalism, it may not be generalizable to assault.

Step 6: Report Results

Researchers report their results at conferences and in academic journals. These results are then subjected to the scrutiny of other sociologists in the field. Before the conclusions of a study become widely accepted, the studies are often repeated in the same or different environments. In this way, sociological theories and knowledge develops as the relationships between social phenomenon are established in broader contexts and different circumstances.

Interpretive Framework

While many sociologists rely on empirical data and the scientific method as a research approach, others operate from an interpretive framework . While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework, sometimes referred to as an interpretive perspective , seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge or understanding about the human experience.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects including storytelling. This type of researcher learns through the process and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Critical Sociology

Critical sociology focuses on deconstruction of existing sociological research and theory. Informed by the work of Karl Marx, scholars known collectively as the Frankfurt School proposed that social science, as much as any academic pursuit, is embedded in the system of power constituted by the set of class, caste, race, gender, and other relationships that exist in the society. Consequently, it cannot be treated as purely objective. Critical sociologists view theories, methods, and the conclusions as serving one of two purposes: they can either legitimate and rationalize systems of social power and oppression or liberate humans from inequality and restriction on human freedom. Deconstruction can involve data collection, but the analysis of this data is not empirical or positivist.

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100 best sociology research topics for students.

Are you looking for the best sociology research topics? You might have noticed that it can be very difficult to find great topics that can get you an A+ on your essay. This happens because most of your classmates are picking the same topics for their own papers. You need to learn how to find original sociology research topics. You need to make your topics interesting if want a greater chance of getting a top grade. To help you with this, we will give you 100 sociology research topics and also a couple of tips and tricks. These topics are free and you can use any of them as you see fit.

Good Sociology Paper Topics Are Very Important

Truth be told, students have a lot to gain if they learn how to find the best possible sociology papers topics. Did you notice that some of your peers manage to get very good grades without trying too much? How do they do it? Well, you may be surprised to find out that the sociology paper topics you choose have a great influence on your grade. Here is why:

Professors tend to award bonus points to papers that discuss interesting topics.
Coming up with original sociology essay topics demonstrates to your professor that you’ve dedicated ample time to the project.
Excellent topics in sociology are a sign that you took the essay seriously. Professors don’t expect works of art; they do, however, want to see implication on your part.

Is It Easy to Find Topics in Sociology?

Frankly, finding some great sociology research topics for college students is not easy. Even though the Internet is full of topics, tips and tricks, you will have a hard time finding the perfect topic. Moreover, your colleagues will often pick the same topics. If you want to stand out from the crowd, you need to find some original. Of course, the easy way to do this is to ask for help. You can easily find a team of experienced academic writers on the Internet. An academic writing company can help you with a list of good sociology topics in no time. Alternatively, you can give out list of 100 topics a try.

The List of Sociology Research Topics for College Students

We are providing this list of sociology topics to write about for free. Also, we make every effort to update the list as frequently as possible. These topics are perfect for 2023. However, we advise students to look at our sociology research topics list, pick the best topic for their needs, and then modify them. You are advised to change the wording because this list is public. Anyone can read it and use the topics contained within. Pick any one of these good sociology research topics and make it even better by making it original.

Easy Sociology Research Paper Topics

Don’t want to spend a lot of time writing the paper? Here are some researchable topics in sociology that will prove to be pretty simple for you:

The problems posed by domestic violence.
How does divorce affects a child?
Hurdles of low-income families.
Causes of family conflicts.
What makes a marriage successful?
Is single parenting difficult?
Problems of teenage pregnancy.
Frequent causes of conflicts among teenagers.

Sociology Research Topics for High School Students

If you are a high school student and you need some original research topics for sociology, here are some of the best options for you in 2023:

Discuss social norms in your area.
Discuss social sanctions in your area.
How to overcome personal conflicts.
What is political socialization?
Discuss gender stereotypes.
Does the environment impact our society?
What is eco-feminism?

Sociology Topics for Presentation

If you are required to create a presentation, we have a list of excellent sociology topics for presentation. Here are some of the best examples:

Presenting the relations between humans and nature.
The social views of Plato.
The social views of Aristotle.
The strike as a productivity conflict.
Social development and religion.
Leadership and efficiency at the workplace.
Culture as a way of socialization.

Social Media Sociology

Social media is a very interesting subject and it is closely related to sociology. Here are some of the best sociology projects topics for social media:

Are social networks secure?
Popularity of social networks in various groups.
What is social media addiction?
Effects of social media overuse.
Social media marketing and anorexia.
Sharing personal information on social networks.
Is blogging really a profession?

Sociology Research Proposal Topics

Need a sociology paper topic for a research proposal? These are a bit more difficult to come by, but our writers managed to put together a list of excellent examples for you:

Discussing gender stereotypes in sports.
Pakistan and the violation of women’s rights.
Does sexual abuse lead to eating disorders?
Discuss immigrant families in the UK.
The effect of birth control on society. (one of the best sociology topics for research)
Does the Internet create isolation?
Are we relying too much on Google?

Nationality and Race

What better way to write a sociology paper worthy of a top grade than to write on a topic related to nationality and race? Pick a sociology topic for research paper from these and start writing:

The sociology behind ethnic relations.
What is the “white supremacist” current?
What causes ethnic problems?
Analyze the genocide in Darfur.
Why do people immigrate?
Racial stereotypes affect our self-esteem.
Does foreign education equal a successful career?

Interesting Sociology Topics

Interesting topics are almost guaranteed to get you a top grade. Pick a sociology research paper topic from the following list and get the A+ or at least the A you need:

The causes of bullying.
The effects of bullying.
Why are family roles so important?
Analyzing the “body culture.”
Is shopping a sociological practice?
Deviant behavior or teenagers.
Why are teenagers so curious?

Persuasive Speech Topics for College Students

If you are looking for some persuasive speech topics for college students, we have the best ones on the Internet. Here is what we are talking about:

What should we do with our free time?
What is sociological knowledge?
Technology is affecting the way we eat.
Fast food is damaging our society.
Social media is making us less social.
Musical education should be mandatory.
Nationalism is happening all around us.

Sociology Project Topics

Sociology projects can be very difficult to complete. However, the topic you choose can ease your workload immensely. Here are some good examples:

Analyze the human rights.
Does the capital punishment have the intended effect?
Who’s the father of sociology ?
Religion is affecting human rights.
Education and the Down Syndrome.
The effect of social media on youth.
Consequences of advertising to children.
Analyzing healthcare in NYC.

Gender Sociology

It can be difficult to write about gender sociology, we know. This is why our academic writers have put together a list of great gender sociology topics for you:

Problems with gender in our society.
What are gender stereotypes?
Eliminating stereotypes based on gender.
Gender studies for youth.
The link between nationality and homosexuality.
Should every country legalize LGBT?
Define gender inequality.

Sociology Survey Topics

We know you are probably having a difficult time finding interesting sociology survey topics. Don’t worry about it too much though. Just pick one of these examples:

Is bulimia widespread in the UK?
Social distancing during the COVID-19 crisis.
What leads to poor health?
Are there more unemployed women than men?
Does poverty decrease life expectancy?
How widespread is police brutality?
Are our youths exposed to violence?

Family and Relationships

Family and relationships topics are some of the best for sociology papers. However, not all topics you find online will impress your professor. These, however, will:

Social media effects on relationships.
Discuss the modern US family.
What is helicopter parenting?
Does adoption affect our society?
Divorce: Consequences for children.
Single parenting difficulties.

Sociology Thesis Topics

The topic you choose for your sociology thesis is extremely important. It’s the first thing the professor sees. Pick one of these and never look back:

Parenting in LGBT families.
The sociology of marriage.
The gender aspect of unemployment in the US.
Discussing social inequalities in modern society.
Do romantic comedies affect women emotionally?

Terrorism/War Sociology Topics for Paper

Looking for a nice terrorist or war topic in sociology? Why don’t you choose one of these topics and start writing the paper right now:

Effects of terrorism on society.
Negative effects of was on our society.
Social reaction to the Vietnam war.
Why do certain groups produce more terrorists than others?
What makes a terrorist become a terrorist?

Human Behavior Research Topic for Sociology

Human behavior is very complex, and so are sociology papers written on this subject. But they don’t have to be! Here are some clever examples:

What regulates the human behavior?
The history of behavior.
What leads to suicidal behavior?
What is personality resocialization?
The various models of behavior.

These sociology research topics are here for you. They are original at the time of writing and have been created by a team of expert academic writers . Pick any of our sociology research paper topics and start writing an exceptional essay right now. We wish you the best of luck. And remember, we are always here to help high school and college students with the best advice, information, tips and tricks.

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Chapter 2. Sociological Research

Learning objectives.

2.1. Approaches to Sociological Research

Define and describe the scientific method
Explain how the scientific method is used in sociological research
Understand the difference between positivist and interpretive approaches to the scientific method in sociology
Define what reliability and validity mean in a research study

2.2. Research Methods

Differentiate between four kinds of research methods: surveys, experiments, field research, and secondary data and textual analysis
Understand why different topics are better suited to different research approaches

2.3. Ethical Concerns

Understand why ethical standards exist
Demonstrate awareness of the Canadian Sociological Association’s Code of Ethics
Define value neutrality
Outline some of the issues of value neutrality in sociology

Introduction to Sociological Research

In the university cafeteria, you set your lunch tray down at a table, grab a chair, join a group of your classmates, and hear the start of two discussions. One person says, “It’s weird how Justin Bieber has 48 million followers on Twitter.” Another says, “Disney World is packed year round.” Those two seemingly benign statements are claims, or opinions, based on everyday observation of human behaviour. Perhaps the speakers had firsthand experience, talked to experts, conducted online research, or saw news segments on TV. In response, two conversations erupt. “I don’t see why anyone would want to go to Disney World and stand in those long lines.” “Are you kidding?! Going to Disney World is one of my favourite childhood memories.” “It’s the opposite for me with Justin Bieber. Seeing people camp out outside his hotel just to get a glimpse of him; it doesn’t make sense.” “Well, you’re not a teenage girl.” “Going to a theme park is way different than trying to see a teenage heart throb.” “But both are things people do for the same reason: they’re looking for a good time.” “If you call getting crushed by a crowd of strangers fun.”

As your classmates at the lunch table discuss what they know or believe, the two topics converge. The conversation becomes a debate. Someone compares Beliebers to Beatles fans. Someone else compares Disney World to a cruise. Students take sides, agreeing or disagreeing, as the conversation veers to topics such as crowd control, mob mentality, political protests, and group dynamics. If you contributed your expanding knowledge of sociological research to this conversation, you might make statements like these: “Justin Bieber’s fans long for an escape from the boredom of real teenage life. Beliebers join together claiming they want romance, except what they really want is a safe place to explore the confusion of teenage sexual feelings.” And this: “Mickey Mouse is a larger-than-life cartoon celebrity. Disney World is a place where families go to see what it would be like to live inside a cartoon.” You finish lunch, clear away your tray, and hurry to your next class. But you are thinking of Justin Bieber and Disney World. You have a new perspective on human behaviour and a list of questions that you want answered. That is the purpose of sociological research—to investigate and provide insights into how human societies function.

Although claims and opinions are part of sociology, sociologists use empirical evidence (that is, evidence corroborated by direct experience and/or observation) combined with the scientific method or an interpretive framework to deliver sound sociological research. They also rely on a theoretical foundation that provides an interpretive perspective through which they can make sense of scientific results. A truly scientific sociological study of the social situations up for discussion in the cafeteria would involve these prescribed steps: defining a specific question, gathering information and resources through observation, forming a hypothesis, testing the hypothesis in a reproducible manner, analyzing and drawing conclusions from the data, publishing the results, and anticipating further development when future researchers respond to and retest findings.

An appropriate starting point in this case might be the question “What do fans of Justin Bieber seek that drives them to follow his Twitter comments so faithfully?” As you begin to think like a sociologist, you may notice that you have tapped into your observation skills. You might assume that your observations and insights are valuable and accurate. But the results of casual observation are limited by the fact that there is no standardization—who is to say one person’s observation of an event is any more accurate than another’s? To mediate these concerns, sociologists rely on systematic research processes.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behaviour is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behaviour as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened parents, and education patterns that have aided structural changes in classrooms. The students at that university cafeteria discussion put forth a few loosely stated opinions.

If the human behaviours around those claims were tested systematically, a student could write a report and offer the findings to fellow sociologists and the world in general. The new perspective could help people understand themselves and their neighbours and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide. Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once a question is formed, a sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a positivist approach or an interpretive approach. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried-and-true methods of research, such as experiments, surveys, field research, and textual analysis. But humans and their social interactions are so diverse that they can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behaviour. However, this is exactly why scientific models work for studying human behaviour. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results. This is the case for both positivist or quantitative methodologies and interpretive or qualitative methodologies. The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, knowledge of trends and attitudes. No matter what research approach is used, researchers want to maximize the study’s reliability (how likely research results are to be replicated if the study is reproduced). Reliability increases the likelihood that what is true of one person will be true of all people in a group. Researchers also strive for validity (how well the study measures what it was designed to measure).

Returning to the Disney World topic, reliability of a study would reflect how well the resulting experience represents the average experience of theme park-goers. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adults’ interactions with costumed mascots should address that issue and not veer into other age groups’ interactions with them or into adult interactions with staff or other guests.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behaviour that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on problematic behaviours or challenging situations, researchers might study vacation trends, healthy eating habits, neighbourhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in but not attached to the results. Their research work is independent of their own political or social beliefs. This does not mean researchers are not critical. Nor does it mean they do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study. With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and timeframe. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study.

Sociologists do not rule out any topic, but would strive to frame these questions in better research terms. That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition ; that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The concept is translated into an observable variable , a measure that has different values. The operational definition identifies an observable condition of the concept.

By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner. The operational definition must be valid in the sense that it is an appropriate and meaningful measure of the concept being studied. It must also be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviours could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. It allows them to sharpen the focus of their research question and avoid duplicating previous research. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to build on previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about childrearing, vanity, obsessive-compulsive behaviours, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates a researcher and helps refine and improve a study’s design.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. It is an “educated guess” because it is not random but based on theory, observations, patterns of experience, or the existing literature. The hypothesis formulates this guess in the form of a testable proposition. However, how the hypothesis is handled differs between the positivist and interpretive approaches. Positivist methodologies are often referred to as hypothetico-deductive methodologies . A hypothesis is derived from a theoretical proposition. On the basis of the hypothesis a prediction or generalization is logically deduced. In positivist sociology, the hypothesis predicts how one form of human behaviour influences another.

Successful prediction will determine the adequacy of the hypothesis and thereby test the theoretical proposition. Typically positivist approaches operationalize variables as quantitative data ; that is, by translating a social phenomenon like “health” into a quantifiable or numerically measurable variable like “number of visits to the hospital.” This permits sociologists to formulate their predictions using mathematical language like regression formulas, to present research findings in graphs and tables, and to perform mathematical or statistical techniques to demonstrate the validity of relationships.

Variables are examined to see if there is a correlation between them. When a change in one variable coincides with a change in another variable there is a correlation. This does not necessarily indicate that changes in one variable causes a change in another variable, however, just that they are associated. A key distinction here is between independent and dependent variables. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed. For example, in a basic study, the researcher would establish one form of human behaviour as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)? For it to become possible to speak about causation, three criteria must be satisfied:

There must be a relationship or correlation between the independent and dependent variables.
The independent variable must be prior to the dependent variable.
There must be no other intervening variable responsible for the causal relationship.

Table 2.1. Examples of Dependent and Independent Variables Typically, the independent variable causes the dependent variable to change in some way.

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define “good” grades as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points, ensuring consistency and replicability in a study. As the chart shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough: Their prospective relationship must be part of the hypothesis. Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis are not welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns.

In a study of education, a researcher might predict that high school dropouts have a hard time finding a rewarding career. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

While many sociologists rely on the positivist hypothetico-deductive method in their research, others operate from an interpretive approach . While systematic, this approach does not follow the hypothesis-testing model that seeks to make generalizable predictions from quantitative variables. Instead, an interpretive framework seeks to understand social worlds from the point of view of participants, leading to in-depth knowledge. It focuses on qualitative data, or the meanings that guide people’s behaviour. Rather than relying on quantitative instruments like questionnaires or experiments, which can be artificial, the interpretive approach attempts to find ways to get closer to the informants’ lived experience and perceptions. Interpretive research is generally more descriptive or narrative in its findings. It can begin from a deductive approach, by deriving a hypothesis from theory and then seeking to confirm it through methodologies like in-depth interviews.

However, it is ideally suited to an inductive approach in which the hypothesis emerges only after a substantial period of direct observation or interaction with subjects. This type of approach is exploratory in that the researcher also learns as he or she proceeds, sometimes adjusting the research methods or processes midway to respond to new insights and findings as they evolve. Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study, and drawing conclusions. These research methods are discussed below.

Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study—perhaps a positivist, quantitative method for conducting research and obtaining data, or perhaps an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological study. When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher would not stroll into a crime-ridden neighbourhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas might not behave naturally.

In the 1920s, leaders of a Chicago factory called Hawthorne Works commissioned a study to determine whether or not changing certain aspects of working conditions could increase or decrease worker productivity. Sociologists were surprised when the productivity of a test group increased when the lighting of their workspace was improved. They were even more surprised when productivity improved when the lighting of the workspace was dimmed. In fact almost every change of independent variable—lighting, breaks, work hours—resulted in an improvement of productivity. But when the study was over, productivity dropped again.

Why did this happen? In 1953, Henry A. Landsberger analyzed the study results to answer this question. He realized that employees’ productivity increased because sociologists were paying attention to them. The sociologists’ presence influenced the study results. Worker behaviours were altered not by the lighting but by the study itself. From this, sociologists learned the importance of carefully planning their roles as part of their research design (Franke and Kaul 1978). Landsberger called the workers’ response the Hawthorne effect —people changing their behaviour because they know they are being watched as part of a study.

The Hawthorne effect is unavoidable in some research. In many cases, sociologists have to make the purpose of the study known for ethical reasons. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985). Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviours, early education, or the Ku Klux Klan. Researchers cannot just stroll into prisons, kindergarten classrooms, or Ku Klux Klan meetings and unobtrusively observe behaviours. In situations like these, other methods are needed. All studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that best suit their study topic and that fit with their overall goal for the research.

In planning a study’s design, sociologists generally choose from four widely used methods of social investigation: survey, experiment, field research, and textual or secondary data analysis (or use of existing sources). Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire. The survey is one of the most widely used positivist research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point or another, everyone responds to some type of survey. The Statistics Canada census is an excellent example of a large-scale survey intended to gather sociological data. Customers also fill out questionnaires at stores or promotional events, responding to questions such as “How did you hear about the event?” and “Were the staff helpful?” You’ve probably picked up the phone and heard a caller ask you to participate in a political poll or similar type of survey: “Do you eat hot dogs? If yes, how many per month?” Not all surveys would be considered sociological research. Marketing polls help companies refine marketing goals and strategies; they are generally not conducted as part of a scientific study, meaning they are not designed to test a hypothesis or to contribute knowledge to the field of sociology. The results are not published in a refereed scholarly journal, where design, methodology, results, and analyses are vetted.

Often, polls on TV do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or Canadian Idol represent the opinions of fans but are not particularly scientific. A good contrast to these are the BBM Ratings, which determine the popularity of radio and television programming in Canada through scientific market research. Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track attitudes and opinions, political preferences, reported individual behaviours (such as sleeping, driving, or texting habits), or factual information such as employment status, income, and education levels. A survey targets a specific population , people who are the focus of a study, such as university athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes.

Most researchers choose to survey a small sector of the population, or a sample : that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, an Ipsos Reid poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people. However the validity of surveys can be threatened when part of the population is inadvertently excluded from the sample (e.g., telephone surveys that rely on land lines exclude people that use only cell phones) or when there is a low response rate. After selecting subjects, the researcher develops a specific plan to ask questions and record responses.

It is important to inform subjects of the nature and purpose of the study upfront. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument (a means of gathering the information). A common instrument is a structured questionnaire, in which subjects answer a series of set questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question.

This kind of quantitative data —research collected in numerical form that can be counted—is easy to tabulate. Just count up the number of “yes” and “no” answers or tabulate the scales of “strongly agree,” “agree,” disagree,” etc. responses and chart them into percentages. This is also their chief drawback however: their artificiality. In real life, there are rarely any unambiguously yes-or-no answers. Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” “agree,” “strongly agree,” or an option next to a checkbox. In those cases, the answers are subjective, varying from person to person. How do you plan to use your university education? Why do you follow Justin Bieber around the country and attend every concert? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals.

Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and is a way of conducting surveys on a topic. Interviews are similar to the short answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly. Questions such as “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Experiments

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis. One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach. There are two main types of experiments: lab-based experiments and natural or field experiments.

In a lab setting, the research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-based experiment, the generation of data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher. As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens, then another particular thing will result.

To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables. Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group . The experimental group is exposed to the independent variable(s) and the control group is not. This is similar to pharmaceutical drug trials in which the experimental group is given the test drug and the control group is given a placebo or sugar pill. To test the benefits of tutoring, for example, the sociologist might expose the experimental group of students to tutoring while the control group does not receive tutoring. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record, for example.

The Stanford Prison Experiment is perhaps one of the most famous sociological experiments ever conducted. In 1971, 24 healthy, middle-class male university students were selected to take part in a simulated jail environment to examine the effects of social setting and social roles on individual psychology and behaviour. They were randomly divided into 12 guards and 12 prisoners. The prisoner subjects were arrested at home and transported blindfolded to the simulated prison in the basement of the psychology building on the campus of Stanford University. Within a day of arriving the prisoners and the guards began to display signs of trauma and sadism respectively. After some prisoners revolted by blockading themselves in their cells, the guards resorted to using increasingly humiliating and degrading tactics to control the prisoners through psychological manipulation. The experiment had to be abandoned after only six days because the abuse had grown out of hand (Haney, Banks, and Zimbardo 1973). While the insights into the social dynamics of authoritarianism it generated were fascinating, the Stanford Prison Experiment also serves as an example of the ethical issues that emerge when experimenting on human subjects.

Making Connections: Sociological Research

An experiment in action: mincome.

A real-life example will help illustrate the experimental process in sociology. Between 1974 and 1979 an experiment was conducted in the small town of Dauphin, Manitoba (the “garden capital of Manitoba”). Each family received a modest monthly guaranteed income—a “mincome”—equivalent to a maximum of 60 percent of the “low-income cut-off figure” (a Statistics Canada measure of poverty, which varies with family size). The income was 50 cents per dollar less for families who had incomes from other sources. Families earning over a certain income level did not receive mincome. Families that were already collecting welfare or unemployment insurance were also excluded. The test families in Dauphin were compared with control groups in other rural Manitoba communities on a range of indicators such as number of hours worked per week, school performance, high school dropout rates, and hospital visits (Forget 2011). A guaranteed annual income was seen at the time as a less costly, less bureaucratic public alternative for addressing poverty than the existing employment insurance and welfare programs. Today it is an active proposal being considered in Switzerland (Lowrey 2013).

Intuitively, it seems logical that lack of income is the cause of poverty and poverty-related issues. One of the main concerns, however, was whether a guaranteed income would create a disincentive to work. The concept appears to challenge the principles of the Protestant work ethic (see the discussion of Max Weber in Chapter 1). The study did find very small decreases in hours worked per week: about 1 percent for men, 3 percent for wives, and 5 percent for unmarried women. Forget (2011) argues this was because the income provided an opportunity for people to spend more time with family and school, especially for young mothers and teenage girls. There were also significant social benefits from the experiment, including better test scores in school, lower high school dropout rates, fewer visits to hospital, fewer accidents and injuries, and fewer mental health issues.

Ironically, due to lack of guaranteed funding (and lack of political interest by the late 1970s), the data and results of the study were not analyzed or published until 2011. The data were archived and sat gathering dust in boxes. The mincome experiment demonstrated the benefits that even a modest guaranteed annual income supplement could have on health and social outcomes in communities. People seem to live healthier lives and get a better education when they do not need to worry about poverty. In her summary of the research, Forget notes that the impact of the income supplement was surprisingly large given that at any one time only about a third of the families were receiving the income and, for some families, the income amount would have been very small. The income benefit was largest for low-income working families but the research showed that the entire community profited. The improvement in overall health outcomes for the community suggest that a guaranteed income would also result in savings for the public health system.

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive approach rather than to positivist approaches. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In fieldwork, the sociologists, rather than the subjects, are the ones out of their element. The researcher interacts with or observes a person or people, gathering data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or a care home, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviours in that setting. Fieldwork is optimal for observing how people behave. It is less useful, however, for developing causal explanations of why they behave that way. From the small size of the groups studied in fieldwork, it is difficult to make predictions or generalizations to a larger population. Similarly, there are difficulties in gaining an objective distance from research subjects. It is difficult to know whether another researcher would see the same things or record the same data. We will look at three types of field research: participant observation, ethnography, and the case study.

Making Connections: Sociology in the Real World

When is sharing not such a good idea.

Choosing a research methodology depends on a number of factors, including the purpose of the research and the audience for whom the research is intended. If we consider the type of research that might go into producing a government policy document on the effectiveness of safe injection sites for reducing the public health risks of intravenous drug use, we would expect public administrators to want “hard” (i.e., quantitative) evidence of high reliability to help them make a policy decision. The most reliable data would come from an experimental or quasi-experimental research model in which a control group can be compared with an experimental group using quantitative measures.

This approach has been used by researchers studying InSite in Vancouver (Marshall et al. 2011; Wood et al. 2006). InSite is a supervised safe-injection site where heroin addicts and other intravenous drug users can go to inject drugs in a safe, clean environment. Clean needles are provided and health care professionals are on hand to intervene in the case of overdose or other medical emergency. It is a controversial program both because heroin use is against the law (the facility operates through a federal ministerial exemption) and because the heroin users are not obliged to quit using or seek therapy. To assess the effectiveness of the program, researchers compared the risky usage of drugs in populations before and after the opening of the facility and geographically near and distant to the facility. The results from the studies have shown that InSite has reduced both deaths from overdose and risky behaviours, such as the sharing of needles, without increasing the levels of crime associated with drug use and addiction.

On the other hand, if the research question is more exploratory (for example, trying to discern the reasons why individuals in the crack smoking subculture engage in the risky activity of sharing pipes), the more nuanced approach of fieldwork is more appropriate. The research would need to focus on the subcultural context, rituals, and meaning of sharing pipes, and why these phenomena override known health concerns. Graduate student Andrew Ivsins at the University of Victoria studied the practice of sharing pipes among 13 habitual users of crack cocaine in Victoria, B.C. (Ivsins 2010). He met crack smokers in their typical setting downtown and used an unstructured interview method to try to draw out the informal norms that lead to sharing pipes. One factor he discovered was the bond that formed between friends or intimate partners when they shared a pipe. He also discovered that there was an elaborate subcultural etiquette of pipe use that revolved around the benefit of getting the crack resin smokers left behind. Both of these motives tended to outweigh the recognized health risks of sharing pipes (such as hepatitis) in the decision making of the users. This type of research was valuable in illuminating the unknown subcultural norms of crack use that could still come into play in a harm reduction strategy such as distributing safe crack kits to addicts.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see if anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers study a naturally occurring social activity without imposing artificial or intrusive research devices, like fixed questionnaire questions, onto the situation. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behaviour. Researchers temporarily put themselves into “native” roles and record their observations. A researcher might work as a waitress in a diner, or live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside. Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results. In a study of small-town America conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in American towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose. This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd and Lynd 1959).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviours of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behaviour. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job. Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book, describing what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it? That is how Ehrenreich found herself joining the ranks of the low-wage service sector. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter. She discovered the obvious: that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle- and upper-class people never think about. She witnessed firsthand the treatment of service work employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Researchers seek to immerse themselves in the life of a bounded group, by living and working among them. Often ethnography involves participant observation, but the focus is the systematic observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small Newfoundland fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or Disney World. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible, and keeping careful notes on his or her observations.

A sociologist studying a tribe in the Amazon might learn the language, watch the way villagers go about their daily lives, ask individuals about the meaning of different aspects of activity, study the group’s cosmology and then write a paper about it. To observe a spiritual retreat centre, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record how people experience spirituality in this setting, and collate the material into results.

The Feminist Perspective: Institutional Ethnography

Dorothy Smith elaborated on traditional ethnography to develop what she calls institutional ethnography (2005). In modern society the practices of everyday life in any particular local setting are often organized at a level that goes beyond what an ethnographer might observe directly. Everyday life is structured by “extralocal,” institutional forms; that is, by the practices of institutions that act upon people from a distance. It might be possible to conduct ethnographic research on the experience of domestic abuse by living in a women’s shelter and directly observing and interviewing victims to see how they form an understanding of their situation. However, to the degree that the women are seeking redress through the criminal justice system a crucial element of the situation would be missing. In order to activate a response from the police or the courts, a set of standard legal procedures must be followed, a “case file” must be opened, legally actionable evidence must be established, forms filled out, etc. All of this allows criminal justice agencies to organize and coordinate the response.

The urgent and immediate experience of the domestic abuse victims needs to be translated into a format that enables distant authorities to take action. Often this is a frustrating and mysterious process in which the immediate needs of individuals are neglected so that needs of institutional processes are met. Therefore to research the situation of domestic abuse victims, an ethnography needs to somehow operate at two levels: the close examination of the local experience of particular women and the simultaneous examination of the extralocal, institutional world through which their world is organized. In order to accomplish this, institutional ethnography focuses on the study of the way everyday life is coordinated through “textually mediated” practices: the use of written documents, standardized bureaucratic categories, and formalized relationships (Smith 1990).

Institutional paperwork translates the specific details of locally lived experience into a standardized format that enables institutions to apply the institution’s understandings, regulations, and operations in different local contexts. The study of these textual practices reveal otherwise inaccessible processes that formal organizations depend on: their formality, their organized character, and their ongoing methods of coordination, etc. An institutional ethnography often begins by following the paper trail that emerges when people interact with institutions: how does a person formulate a narrative about what has happened to him or her in a way that the institution will recognize? How is it translated into the abstract categories on a form or screen that enable an institutional response to be initiated? What is preserved in the translation to paperwork and what is lost? Where do the forms go next? What series of “processing interchanges” take place between different departments or agencies through the circulation of paperwork? How is the paperwork modified and made actionable through this process (e.g., an incident report, warrant request, motion for continuance)?

Smith’s insight is that the shift from the locally lived experience of individuals to the extralocal world of institutions is nothing short of a radical metaphysical shift in worldview. In institutional worlds, meanings are detached from directly lived processes and reconstituted in an organizational time, space, and consciousness that is fundamentally different from their original reference point. For example, the crisis that has led to a loss of employment becomes a set of anonymous criteria that determines one’s eligibility for Employment Insurance.

The unique life of a disabled child becomes a checklist that determines the content of an “individual education program” in the school system, which in turn determines whether funding will be provided for special aid assistants or therapeutic programs. Institutions put together a picture of what has occurred that is not at all the same as what was lived. The ubiquitous but obscure mechanism by which this is accomplished is textually mediated communication . The goal of institutional ethnography therefore is to making “documents or texts visible as constituents of social relations” (Smith 1990). Institutional ethnography is very useful as a critical research strategy. It is an analysis that gives grassroots organizations, or those excluded from the circles of institutional power, a detailed knowledge of how the administrative apparatuses actually work. This type of research enables more effective actions and strategies for change to be pursued.

The Case Study

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation, and even participant observation, if possible. Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, elements crucial to a “civilized” child’s development. These children mimic the behaviours and movements of animals, and often invent their own language. There are only about 100 cases of “feral children” in the world. As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child development. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject. At age three, a Ukrainian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, eating raw meat and scraps. Five years later, a neighbour called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviours, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2006). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

Secondary Data or Textual Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data or textual analysis . Secondary data do not result from firsthand research collected from primary sources, but are drawn from the already-completed work of other researchers. Sociologists might study texts written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history. Using available information not only saves time and money, but it can add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behaviour and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

One methodology that sociologists employ with secondary data is content analysis. Content analysis is a quantitative approach to textual research that selects an item of textual content (i.e., a variable) that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output. For example, Gilens (1996) wanted to find out why survey research shows that the American public substantially exaggerates the percentage of African Americans among the poor. He examined whether media representations influence public perceptions and did a content analysis of photographs of poor people in American news magazines. He coded and then systematically recorded incidences of three variables: (1) Race: white, black, indeterminate; (2) Employed: working, not working; and (3) Age. Gilens discovered that not only were African Americans markedly overrepresented in news magazine photographs of poverty, but that the photos also tended to underrepresent “sympathetic” subgroups of the poor—the elderly and working poor—while overrepresenting less sympathetic groups—unemployed, working age adults. Gilens concluded that by providing a distorted representation of poverty, U.S. news magazines “reinforce negative stereotypes of blacks as mired in poverty and contribute to the belief that poverty is primarily a ‘black problem’” (1996).

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like Statistics Canada or the World Health Organization, publish studies with findings that are useful to sociologists. A public statistic that measures inequality of incomes might be useful for studying who benefited and who lost as a result of the 2008 recession; a demographic profile of different immigrant groups might be compared with data on unemployment to examine the reasons why immigration settlement programs are more effective for some communities than for others. One of the advantages of secondary data is that it is nonreactive (or unobtrusive) research, meaning that it does not include direct contact with subjects and will not alter or influence people’s behaviours. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process. Using available data does have its challenges. Public records are not always easy to access. A researcher needs to do some legwork to track them down and gain access to records. In some cases there is no way to verify the accuracy of existing data. It is easy, for example, to count how many drunk drivers are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the researcher seeks. For example, the salaries paid to professors at universities is often published. But the separate figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they have been teaching. In his research, sociologist Richard Sennett uses secondary data to shed light on current trends. In The Craftsman (2008), he studied the human desire to perform quality work, from carpentry to computer programming. He studied the line between craftsmanship and skilled manual labour. He also studied changes in attitudes toward craftsmanship that occurred not only during and after the Industrial Revolution, but also in ancient times. Obviously, he could not have firsthand knowledge of periods of ancient history; he had to rely on secondary data for part of his study. When conducting secondary data or textual analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s. Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small American communities. Today, it is an illustration of 1920s attitudes and values.

Sociologists conduct studies to shed light on human behaviours. Knowledge is a powerful tool that can be used toward positive change. And while a sociologist’s goal is often simply to uncover knowledge rather than to spur action, many people use sociological studies to help improve people’s lives. In that sense, conducting a sociological study comes with a tremendous amount of responsibility. Like any researchers, sociologists must consider their ethical obligation to avoid harming subjects or groups while conducting their research. The Canadian Sociological Association, or CSA, is the major professional organization of sociologists in Canada. The CSA is a great resource for students of sociology as well.

The CSA maintains a code of ethics —formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline. It also describes procedures for filing, investigating, and resolving complaints of unethical conduct. These are in line with the Tri-Council Policy Statement on Ethical Conduct for Research Involving Humans (2010) , which applies to any research with human subjects funded by one of the three federal research agencies – the Canadian Institutes of Health Research (CIHR), the Natural Sciences and Engineering Research Council of Canada (NSERC), and the Social Sciences and Humanities Research Council of Canada (SSHRC).

Practising sociologists and sociology students have a lot to consider. Some of the guidelines state that researchers must try to be skillful and fair-minded in their work, especially as it relates to their human subjects. Researchers must obtain participants’ informed consent, and inform subjects of the responsibilities and risks of research before they agree to participate. During a study, sociologists must ensure the safety of participants and immediately stop work if a subject becomes potentially endangered on any level. Researchers are required to protect the privacy of research participants whenever possible. Even if pressured by authorities, such as police or courts, researchers are not ethically allowed to release confidential information. Researchers must make results available to other sociologists, must make public all sources of financial support, and must not accept funding from any organization that might cause a conflict of interest or seek to influence the research results for its own purposes. The CSA’s ethical considerations shape not only the study but also the publication of results.

Pioneer German sociologist Max Weber (1864–1920) identified another crucial ethical concern. Weber understood that personal values could distort the framework for disclosing study results. While he accepted that some aspects of research design might be influenced by personal values, he declared it was entirely inappropriate to allow personal values to shape the interpretation of the responses. Sociologists, he stated, must establish value neutrality , a practice of remaining impartial, without bias or judgment, during the course of a study and in publishing results (1949). Sociologists are obligated to disclose research findings without omitting or distorting significant data. Value neutrality does not mean having no opinions. It means striving to overcome personal biases, particularly subconscious biases, when analyzing data. It means avoiding skewing data in order to match a predetermined outcome that aligns with a particular agenda, such as a political or moral point of view. Investigators are ethically obligated to report results, even when they contradict personal views, predicted outcomes, or widely accepted beliefs. Is value neutrality possible?

Many sociologists believe it is impossible to set aside personal values and retain complete objectivity. Individuals inevitably see the world from a partial perspective. Their interests are central to the types of topics they choose, the types of questions they ask, the way they frame their research and the research methodologies they select to pursue it. Moreover, facts, however objective, do not exist in a void. As we noted in Chapter 1, Jürgen Habermas (1972) argues that sociological research has built-in interests quite apart from the personal biases of individual researchers. Positivist sociology has an interest in pursuing types of knowledge that are useful for controlling and administering social life. Interpretive sociology has an interest in pursuing types of knowledge that promote greater mutual understanding and the possibility of consensus among members of society. Critical sociology has an interest in types of knowledge that enable emancipation from power relations and forms of domination in society. In Habermas’ view, sociological knowledge is not disinterested knowledge. This does not discredit the results of sociological research but allows readers to take into account the perspective of the research when judging the validity and applicability of its outcomes.

case study in-depth analysis of a single event, situation, or individual

code of ethics a set of guidelines that the Canadian Sociological Association has established to foster ethical research and professionally responsible scholarship in sociology

content analysis a quantitative approach to textual research that selects an item of textual content that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output

control group an experimental group that is not exposed to the independent variable

correlation when a change in one variable coincides with a change in another variable, but does not necessarily indicate causation

d ependent variable variable changed by another variable

empirical evidence evidence corroborated by direct experience and/or observation

ethnography observing a complete social setting and all that it entails

experiment the testing of a hypothesis under controlled conditions

field research gathering data from a natural environment without doing a lab experiment or a survey

Hawthorne effect when study subjects behave in a certain manner due to their awareness of being observed by a researcher

hypothesis an educated guess with predicted outcomes about the relationship between two or more variables hypothetico-deductive methodologies methodologies based on deducing a prediction from a hypothesis and testing the validity of the hypothesis by whether it correctly predicts observations

independent variable variable that causes change in a dependent variable

inductive approach methodologies that derive a general statement from a series of empirical observations

institutional ethnography the study of the way everyday life is coordinated through institutional, textually mediated practices

interpretive approach a sociological research approach that seeks in-depth understanding of a topic or subject through observation or interaction

interview a one-on-one conversation between a researcher and a subject

literature review a scholarly research step that entails identifying and studying all existing studies on a topic to create a basis for new research

nonreactive unobtrusive research that does not include direct contact with subjects and will not alter or influence people’s behaviours

operational definitions specific explanations of abstract concepts that a researcher plans to study

participant observation immersion by a researcher in a group or social setting in order to make observations from an “insider” perspective

population a defined group serving as the subject of a study

positivist approach a research approach based on the natural science model of knowledge utilizing a hypothetico-deductive formulation of the research question and quantitative data

primary data data collected directly from firsthand experience

qualitative data information based on interpretations of meaning

quantitative data information from research collected in numerical form that can be counted

random sample a study’s participants being randomly selected to serve as a representation of a larger population reliability a measure of a study’s consistency that considers how likely results are to be replicated if a study is reproduced research design a detailed, systematic method for conducting research and obtaining data

sample small, manageable number of subjects that represent the population

scientific method a systematic research method that involves asking a question, researching existing sources, forming a hypothesis, designing and conducting a study, and drawing conclusions

secondary data analysis using data collected by others but applying new interpretations

surveys data collections from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire

textually mediated communication institutional forms of communication that rely on written documents, texts, and paperwork

validity the degree to which a sociological measure accurately reflects the topic of study

value neutrality a practice of remaining impartial, without bias or judgment during the course of a study and in publishing results

variable a characteristic or measure of a social phenomenon that can take different values

Section Summary

2.1. Approaches to Sociological Research Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct scientific research through a positivist framework utilizing a hypothetico-deductive formulation of the research question. Other sociologists conduct scientific research by employing an interpretive framework that is often inductive in nature. Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

2.2. Research Methods Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behaviour, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective. The many methods available to researchers—including experiments, surveys, field studies, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Table 2.2. Main Sociological Research Methods. Sociological research methods have advantages and disadvantages.

2.3. Ethical Concerns Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully informed before consenting to be part of a study. The CSA (Canadian Sociological Association) maintains ethical guidelines that sociologists must take into account as they conduct research. The guidelines address conducting studies, properly using existing sources, accepting funding, and publishing results. Sociologists must try to maintain value neutrality. They must gather and analyze data objectively, setting aside their personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal convictions.

Section Quiz

2.1. Approaches to Sociological Research 1. A measurement is considered ______ if it actually measures what it is intended to measure, according to the topic of the study.

sociological
quantitative

2. Sociological studies test relationships in which change in one ______ causes change in another.

test subject
operational definition

3. In a study, a group of 10-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

the doughnuts
the duration of a week
the weight gained

4. Which statement provides the best operational definition of “childhood obesity”?

children who eat unhealthy foods and spend too much time watching television and playing video games
a distressing trend that can lead to health issues including type 2 diabetes and heart disease
body weight at least 20 percent higher than a healthy weight for a child of that height
the tendency of children today to weigh more than children of earlier generations

2.2. Research Methods 5. Which materials are considered secondary data?

photos and letters given to you by another person
books and articles written by other authors about their studies
information that you have gathered and now have included in your results
responses from participants whom you both surveyed and interviewed

6. What method did Andrew Ivsins use to study crack users in Victoria?

field research
content analysis

7. Why is choosing a random sample an effective way to select participants?

Participants do not know they are part of a study
The researcher has no control over who is in the study
It is larger than an ordinary sample
Everyone has the same chance of being part of the study

8. What research method did John S. Lynd and Helen Merrell Lynd mainly use in their Middletown study?

secondary data
participant observation

9. Which research approach is best suited to the positivist approach?

questionnaire
ethnography
secondary data analysis

10. The main difference between ethnography and other types of participant observation is:

ethnography isn’t based on hypothesis testing
ethnography subjects are unaware they’re being studied
ethnographic studies always involve minority ethnic groups
there is no difference

11. Which best describes the results of a case study?

it produces more reliable results than other methods because of its depth
its results are not generally applicable
it relies solely on secondary data analysis
all of the above

12. Using secondary data is considered an unobtrusive or ________ research method.

nonreactive
nonparticipatory
nonrestrictive
nonconfrontive

2.3. Ethical Concerns 13. Which statement illustrates value neutrality?

Obesity in children is obviously a result of parental neglect and, therefore, schools should take a greater role to prevent it.
In 2003, states like Arkansas adopted laws requiring elementary schools to remove soft drink vending machines from schools.
Merely restricting children’s access to junk food at school is not enough to prevent obesity.
Physical activity and healthy eating are a fundamental part of a child’s education.

14. Which person or organization defined the concept of value neutrality?

Institutional Review Board (IRB)
Peter Rossi
Canadian Sociological Association (CSA)

15. To study the effects of fast food on lifestyle, health, and culture, from which group would a researcher ethically be unable to accept funding?

a fast-food restaurant
a nonprofit health organization
a private hospital
a governmental agency like Health and Social Services

Short Answer

Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

2.2.Research Methods

What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.
Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices will you have to make? How will you manage your personal effects? What organizational equipment and systems will you need to collect the data?
Create a brief research design about a topic in which you are passionately interested. Now write a letter to a philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of sociological work already in existence.
Why do you think the CSA crafted such a detailed set of ethical principles? What type of study could put human participants at risk? Think of some examples of studies that might be harmful. Do you think that, in the name of sociology, some researchers might be tempted to cross boundaries that threaten human rights? Why?
Would you willingly participate in a sociological study that could potentially put your health and safety at risk, but had the potential to help thousands or even hundreds of thousands of people? For example, would you participate in a study of a new drug that could cure diabetes or cancer, even if it meant great inconvenience and physical discomfort for you or possible permanent damage?

Further Research

2.1. Approaches to Sociological Research For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstaxcollege.org/l/Method-in-Sociology

2.2. Research Methods For information on current real-world sociology experiments, visit: http://openstaxcollege.org/l/Sociology-Experiments

2.3. Ethical Concerns Founded in 1966, the CSA is a nonprofit organization located in Montreal, Quebec, with a membership of 900 researchers, faculty members, students, and practitioners of sociology. Its mission is to promote “research, publication and teaching in Sociology in Canada.” Learn more about this organization at http://www.csa-scs.ca/ .

2.1. Approaches to Sociological Research Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

2.2. Research Methods Forget, Evelyn. 2011. “The Town with no Poverty: Using Health Administration Data to Revisit Outcomes of a Canadian Guaranteed Annual Income Field Experiement.” Canadian Public Policy . 37(3): 282-305.

Franke, Richard and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American Sociological Review 43(5):632–643.

Gilens, Martin. 1996. “Race and Poverty in America: Public Misperceptions and the American News Media.” The Public Opinion Quarterly 60(4):515–541. Grice, Elizabeth. 2006. “Cry of an Enfant Sauvage.” The Telegraph . Retrieved July 20, 2011 ( http://www.telegraph.co.uk/culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html ).

Haney, C., Banks, W. C., and Zimbardo, P. G. 1973. “Interpersonal Dynamics in a Simulated Prison.” International Journal of Criminology and Penology 1:69–97.

Ivsins, A.K. 2010. “’Got a pipe?’ The social dimensions and functions of crack pipe sharing among crack users in Victoria, BC.” MA thesis, Department of Sociology, University of Victoria. Retrieved February 14, 2014 ( http://dspace.library.uvic.ca:8080/bitstream/handle/1828/3044/Full%20thesis%20Ivsins_CPS.2010_FINAL.pdf?sequence=1 )

Lowrey, Annie. 2013. “Switzerland’s Proposal to Pay People for Being Alive.” The New York Times Magazine. Retrieved February 17, 2014 ( http://www.nytimes.com/2013/11/17/magazine/switzerlands-proposal-to-pay-people-for-being-alive.html?pagewanted=1&_r=2 ).

Lynd, Robert S. and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture . San Diego, CA: Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Marshall, B.D.L., M.J. Milloy, E. Wood, J.S.G. Montaner, and T. Kerr. 2011. “Reduction in overdose mortality after the opening of North America’s first medically supervised safer injecting facility: A retrospective population-based study.” Lancet 377(9775):1429–1437.

Rothman, Rodney. 2000. “My Fake Job.” The New Yorker , November 27, 120.

Sennett, Richard. 2008. The Craftsman . New Haven, CT: Yale University Press. Retrieved July 18, 2011 ( http://www.richardsennett.com/site/SENN/Templates/General.aspx?pageid=40 ).

Smith, Dorothy. 1990. “Textually Mediated Social Organization” Pp. 209–234 in Texts, Facts and Femininity: Exploring the Relations of Ruling. London: Routledge.

Smith, Dorothy. 2005. Institutional Ethnography: A Sociology for People. Toronto: Altamira Press.

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

Wood, E., M.W. Tyndall, J.S. Montaner, and T. Kerr. 2006. “Summary of findings from the evaluation of a pilot medically supervised safer injecting facility.” Canadian Medical Association Journal 175(11):1399–1404.

2.3. Ethical Concerns Canadian Institutes of Health Research, Natural Sciences and Engineering Research Council of Canada, and Social Sciences and Humanities Research Council of Canada. 2010. Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans . Retrieved February 15, 2014 ( http://www.pre.ethics.gc.ca/pdf/eng/tcps2/TCPS_2_FINAL_Web.pdf ).

Canadian Sociological Association. 2012. Statement of Professional Ethics . Retrieved February 15, 2014 ( http://www.csa-scs.ca/files/www/csa/documents/codeofethics/2012Ethics.pdf ).

Habermas, Jürgen. 1972. Knowledge and Human Interests. Boston: Beacon Press

Weber, Max. 1949. Methodology of the Social Sciences . Translated by H. Shils and E. Finch. Glencoe, IL: Free Press.

Solutions to Section Quiz

1. C | 2. C | 3. D | 4. C | 5. B | 6. C | 7. D | 8. C | 9. A | 10. A | 11. B | 12. A | 13. B | 14. D | 15. A

Image Attributions

Figure 2.3. Didn’t they abolish the mandatory census? Then what’s this? by Khosrow Ebrahimpour ( https://www.flickr.com/photos/xosrow/5685345306/in/photolist-9EoT5W-ow4tdu-oeGG4m-oeMEcK-oy2jM2-ovJC8w-oePSRQ-9J2V24-of1Hnu-of243u-of2K2B-of2FHn-owiBSA-owtQN3-of1Ktd-oitLSC-oeVJte-oep8KX-ovEz8w-oeohhF-oew5Xb-oewdWN-owavju-oeMEnV-oweLcN-ovEPGG-ovAQUX-oeo2eL-oeo3Fd-oeoqxh-oxCKnv-ovEzA5-oewFHa-ovHRSz-ow8QtY-oeQY6Y-oeZReR-oeQmHw-oeKXid-oeQLKa-oy6fNT-ow4sVT-oeQMQq-oeQPPr-oeQYbL-ow8hS1-ow4n8v-owiPKS-oeQF41-oeiH5z ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.4. Dauphin Canadian Northern Railway Station by Bobak Ha’Eri ( http://commons.wikimedia.org/wiki/File:2009-0520-TrainStation-Dauphin.jpg ) used under CC BY 3.0 license ( http://creativecommons.org/licenses/by/3.0/deed.en )

Figure 2.5. Punk Band by Patrick ( https://www.flickr.com/photos/lordkhan/181561343/in/photostream/ ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.6. Crack Cocaine Smokers in Vancouver Alleyway ( http://commons.wikimedia.org/wiki/File:Crack_Cocaine_Smokers_in_Vancouver_Alleyway.jpg ) is in the public domain ( http://en.wikipedia.org/wiki/Public_domain )

Figure 2.8. Muncie, Indiana High School: 1917 by Don O’Brien ( https://www.flickr.com/photos/dok1/3694125269/ ) used under CC BY 2.0 license ( https://creativecommons.org/licenses/by/2.0/ )

Introduction to Sociology - 1st Canadian Edition Copyright © 2014 by William Little and Ron McGivern is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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2.2 Research Methods

Learning objectives.

By the end of this section, you should be able to:

Recall the six Steps of the Scientific Method
Differentiate between six kinds of research methods: surveys, interviews, field research, participant observations, ethnographies, and secondary data analysis.
Explain the appropriateness of specific research approaches for specific topics.

Sociologists examine the social world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study and ultimately collect data. Planning the research design is a key step in any sociological study. Sociologists generally choose from widely used methods of social investigation: primary sourced data collection such as surveys, interviews, field research, participant observations, ethnographies, and secondary data analysis. Every research method comes with plusses and minuses, and the topic of study and the theoretical paradigm a sociologist uses to think about society, strongly influences which method (or sometimes methods) are put into use. When you are conducting research think about the best way to gather or obtain data about your topic. Think of yourself as an architect. An architect needs a blueprint to build a house, as a sociologist your blueprint is your research design including your research methods.

When entering a particular social environment, a researcher must be careful. There are times when a sociologist will remain anonymous and times when their presence as a researcher is known to participants. There are times when sociologists will conduct interviews or times when they will simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden neighborhood at midnight, calling out, “Any people engaging in criminal activity around?”

Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten classrooms, or Klan meetings and unobtrusively observe behaviors or attract attention. In situations like these, other methods are needed. Researchers choose methods that best suit their research topics, protect research participants or subjects, and that fit with their overall approaches to research.

As a research method, surveys collect data from subjects who respond to a series of questions about behaviors and opinions, often in the form of a questionnaire or an interview. The survey is one of the most widely used sociological research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

Figure 2.3 Questionnaires are a common research method. (Credit: CDC Global/flickr)

At some point, most people in the United States respond to some type of survey. The 2020 U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Since 1790, the United States has conducted a survey consisting of six questions to collect demographic data about its residents. Today, the Census consists of 12 questions and is received by residents in the United States and five territories.

Not all surveys are considered sociological research, however. Many surveys we commonly encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. For example, the Nielsen Ratings determine the popularity of television programming through scientific market research. However, polls conducted by television programs such as American Idol, or Squid Games: The Challenge, cannot be generalized, because they are administered to a population that does not represent all television consumption, only to a specific show’s audience. You might receive similar polls through your cell phones or emails, from grocery stores, restaurants, and retail stores. They often provide incentives for completing their surveys.

Figure 2.4 Real-time surveys are common in classrooms, live-audience events, and even popular media. Twitter polls have often replaced physical devices such as the one pictured. (Credit: Sam Howzit/flickr)

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people behave in social situations, they are a great method for discovering how people feel, think, and act—or at least how they say they feel, think, and act. Surveys can track preferences for presidential candidates or report individual behaviors (such as sleeping, driving, or texting habits) or information such as employment status, income, and educational levels.

A survey targets a specific population–people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample– a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. As a result, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the survey upfront (i.e., informed consen t). If they agree to participate, researchers thank the subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information.

A common instrument is a questionnaire . Subjects often answer a series of closed-ended questions . The researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. This kind of questionnaire collects quantitative data —data in numerical form that can be counted and statistically analyzed. Just count up the number of “yes” and “no” responses or correct answers, and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or checkbox options. These types of inquiries use open-ended questions that require short essay responses. Participants willing to take the time to write those answers might convey personal religious beliefs, political views, goals, or experiences. The answers are subjective and vary from person to person. How do you plan to use your college education?

Some topics that investigate internal processes, such as feelings of sadness, are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of personal explanation is qualitative data —conveyed through words. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of in-depth material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is another commonly used research method. Unlike surveys, during interviews, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as “How does society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. The researcher will also benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Interviewers collect both quantitative and qualitative data. For example, a researcher interviewing people who are incarcerated might receive quantitative data, such as demographics – race, age, sexuality, and gender–that can be analyzed statistically. In doing so, in addition to the rich data derived from interviews, the researcher might discover that 20 percent of incarcerated people are above the age of 50. This is then analyzed alongside the qualitative data the researcher collects from incarcerated people, such as what ages of incarcerated people take advantage of educational opportunities during their sentences and other explanatory information to understand the differences and why.

The survey can be carried out online, over the phone, by mail, or face-to-face. When researchers collect data outside a laboratory, library, or workplace setting, they are conducting field research, which is our next topic.

Field Research

The work of sociology rarely happens in limited, confined spaces. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In fieldwork, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, an airport, a mall, or a beach resort.

Figure 2.5 Sociological researchers travel across countries and cultures to interact with and observe subjects in their natural environments. (Credit: IMLS Digital Collections and Content/flickr)

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviors and practices in a given setting. Fieldwork is optimal for observing how people behave. It seeks to understand why they behave that way. However, researchers may struggle to narrow down cause and effect when there are so many variables floating around in a natural environment. While field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables. Indeed, much of the data gathered in sociology does not identify a cause and effect but a correlation .

Sociology in the Real World

Beyoncé and Lady Gaga as Sociological Subjects

Figure 2.6 Researchers have used surveys and participant observations to accumulate data on Lady Gaga and Beyonce as multifaceted performers. (Credit a: John Robert Chartlon/flickr, b: Kristopher Harris/flickr.)

Sociologists have studied Lady Gaga and Beyoncé and their impact on music, movies, social media, fan participation, and social equality. Researchers have used several research methods including secondary analysis, participant observation, and surveys from concert participants.

In their study, Click, Lee & Holiday (2013) interviewed 45 Lady Gaga fans who utilized social media to communicate with the artist. These fans viewed Lady Gaga as a mirror of themselves and a source of inspiration. Like her, they embrace not being a part of mainstream culture. Many of Lady Gaga’s fans are members of the LGBTQ community. They see the “song “Born This Way” as a rallying cry and answer her calls for “Paws Up” with a physical expression of solidarity—outstretched arms and ﬁngers bent and curled to resemble monster claws” (Click, Lee & Holiday 2013).

Sascha Buchanan (2019) made use of participant observation to study the relationship between two fan groups, that of Beyoncé and that of Rihanna. She observed award shows sponsored by iHeartRadio, MTV EMA, and BET that pit one group against another as they competed for Best Fan Army, Biggest Fans, and FANdemonium. Buchanan argues that the media thus sustains a myth of rivalry between the two most commercially successful Black women vocal artists.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some story details and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a writer, or a sociologist, will go to uncover material.

Rothman conducted a form of study called participant observation , a research method where researchers join people and participate in a group’s routine activities to observe them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. A researcher might work as a waitress in a diner, experience houselessness for several weeks, or hang out and ride along with firefighters during their shifts. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

Figure 2.7 Is she a working waitress or a sociologist conducting a study using participant observation? A field researcher may take a job or take other steps to get firsthand knowledge of their subjects. (Credit: Gareth Williams/flickr.)

At the beginning of a field study, researchers might have a question, such as, “What really goes on in the kitchen of the most popular diner on campus?” Or, “What is it like to be houseless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open-minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in analyzing data and generating results.

In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised the purpose of their study. This is the power of the interpretive framework, which in turn shaped the outcome of their published results, Middletown: A Study in Modern American Culture (Lynd & Lynd, 1929).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. However, some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behavior. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role-playing, making contacts, networking, or applying for a job.

Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the results are often descriptive or interpretive. The researcher might present findings in an article or book and describe what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich (2001) conducted for her book, Nickel and Dimed . One day over lunch with her editor, Ehrenreich mentioned an idea: “How can people exist on minimum-wage work? How do low-income workers get by?” She wondered if someone should do a study. To her surprise, her editor responded, “Why don’t you do it?”

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who did not have, for the most part, higher educational degrees and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working-class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

The book she wrote upon her return to her real life as a well-paid writer, is widely read and used in many college classrooms today.

Figure 2.8 Field research happens in real locations. What type of environment do work spaces foster? What would a sociologist discover after blending in? (Credit: Lyncconf Games/flickr)

Ethnography.

Ethnography is the immersion of the researcher in the natural setting of an entire social community to observe and experience their everyday life and culture. The heart of an ethnographic study focuses on how subjects view their social standing and how they understand themselves in relation to a socio-cultural group. As such, ethnography is the primary method used by anthropologists but is equally used by qualitative sociologists.

An ethnographic study might observe, for example, a small U.S. fishing town, a Native reservation, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record data, and collate the material into results.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith (1990), institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male-dominated societies, social institutions, and power structures. Smith’s work even challenged sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from the male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their dominant positions (Social Sciences and Humanities Research Council of Canada n.d.). Smith’s three major works explored what she called “the conceptual practices of power” and are still considered seminal works in feminist theory and ethnography today (Fensternmaker n.d.).

Secondary Data Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data analysis . Secondary data does not result from firsthand research collected from primary sources but rather from the completed work of other researchers or data collected by an agency or organization. Sociologists might study works written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, magazines, or organizational data from any period in history.

Using available information not only saves time and money but also adds depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. Secondary data analysis is not to be confused with a literature review, however. As learned in the previous section (2.1), a literature review is a step in the scientific method where the researcher attempts to best understand how other researchers have studied a research topic or the conclusions they have drawn in already completed research studies on the same topic. Secondary data analysis is how researchers analyze data that already exists in unique ways. Take, for example, the Census. While data from the Census already exists, sociologists can analyze it secondarily by asking sociological questions about the data. The Census alone allows us to understand the racial demographics of the United States but coupled with other social factors, we can ask what percentages of racial demographics are more likely to obtain a college degree to help us understand resources that are accessible by different groups. Or, sociologists could even study how women were encouraged to act and behave in the 1960s, by systematically analyzing movies, television shows, magazines, and situation comedies from that period. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or social media.

One of the advantages of secondary data like old movies or Census data is that it is nonreactive research (or unobtrusive research), meaning that it does not involve direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct contact with people, using previously published data and other secondary sources of data does not require entering a population and the investment and risks inherent in that research process.

Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do some legwork to track them down and gain access to records. To guide the search through a vast library of materials and avoid wasting time reading unrelated sources, sociologists employ content analysis , applying a systematic approach to record and value information gleaned from secondary data as they relate to the study at hand.

Also, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not survey the topic from the precise angle the researcher seeks. For example, the average salaries paid to professors at a public school are publicly accessible. However, these figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they’ve been teaching.

When conducting content analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, when Robert S. Lynd and Helen Merrell Lynd gathered research in the 1920s, attitudes and cultural norms were vastly different than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal insights about small U.S. communities. Today, it is an illustration of 1920s attitudes and values.

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Research Methods in Sociology – An Introduction

Table of Contents

Last Updated on May 4, 2023 by Karl Thompson

An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies.

Why do social research?

The simple answer is that without it, our knowledge of the social world is limited to our immediate and limited life-experiences. Without some kind of systematic research, we cannot know the answer to even basic questions such as how many people live in the United Kingdom, let alone the answers to more complex questions about why working class children get worse results at school or why the crime rate has been falling every year since 1995.

So the most basic reason for doing social research is to describe the social world around us: To find out what people think and feel about social issues and how these thoughts and feelings vary across social groups and regions. Without research, you simply do not know with any degree of certainty, what is going on in the world.

However, most research has the aim of going beyond mere description. Sociologists typically limit themselves to a specific research topic and conduct research in order to achieve a research aim or sometimes to answer a specific question.

Subjective and Objective Knowledge in Social Research

Research in Sociology is usually carefully planned, and conducted using well established procedures to ensure that knowledge is objective – where the information gathered reflects what is really ‘out there’ in the social, world rather than ‘subjective’ – where it only reflects the narrow opinions of the researchers. The careful, systematic and rigorous use of research methods is what makes sociological knowledge ‘objective’ rather than ‘subjective’.

Subjective knowledge – is knowledge based purely on the opinions of the individual, reflecting their values and biases, their point of view

Objective knowledge – is knowledge which is free of the biases, opinions and values of the researcher, it reflects what is really ‘out there’ in the social world.

While most Sociologists believe that we should strive to make our data collection as objective as possible, there are some Sociologists (known as Phenomenologists) who argue that it is not actually possible to collect data which is purely objective – The researcher’s opinions always get in the way of what data is collected and filtered for publication.

Sources and types of data

In social research, it is usual to distinguish between primary and secondary data and qualitative and quantitative data

Quantitative data refers to information that appears in numerical form, or in the form of statistics.

Qualitative data refers to information that appears in written, visual or audio form, such as transcripts of interviews, newspapers and web sites. (It is possible to analyse qualitative data and display features of it numerically!)

Secondary data is data that has been collected by previous researchers or organisations such as the government. Quantitative sources of secondary data include official government statistics and qualitative sources are very numerous including government reports, newspapers, personal documents such as diaries as well as the staggering amount of audio-visual content available online.

Primary data is data collected first hand by the researcher herself. If a sociologist is conducting her own unique sociological research, she will normally have specific research questions she wants answered and thus tailor her research methods to get the data she wants. The main methods sociologists use to generate primary data include social surveys (normally using questionnaire), interviews, experiments and observations.

Four main primary research methods

For the purposes of A-level sociology there are four major primary research methods

social surveys (typically questionnaires)
experiments
participant observation

I have also included in this section longitudinal studies and ethnographies/ case studies.

Social Surveys

Social Surveys – are typically structured questionnaires designed to collect information from large numbers of people in standardised form.

Social Surveys are written in advance by the researcher and tend to to be pre-coded and have a limited number of closed-questions and they tend to focus on relatively simple topics. A good example is the UK National Census. Social Surveys can be administered (carried out) in a number of different ways – they might be self-completion (completed by the respondents themselves) or they might take the form of a structured interview on the high street, as is the case with some market research.

Experiments

Experiments – aim to measure as precisely as possible the effect which one variable has on another, aiming to establish cause and effect relationships between variables.

Experiments typically start off with a hypothesis – a theory or explanation made on the basis of limited evidence as a starting point for further investigation, and will typically take the form of a testable statement about the effect which one or more independent variables will have on the dependent variable. A good experiment will be designed in such a way that objective cause and effect relationships can be established, so that the original hypothesis can verified, or rejected and modified.

There are two types of experiment – laboratory and field experiments – A laboratory experiment takes place in a controlled environment, such as a laboratory, whereas a field experiment takes place in a real-life setting such as a classroom, the work place or even the high street.

Interviews – A method of gathering information by asking questions orally, either face to face or by telephone.

Structured Interviews are basically social surveys which are read out by the researcher – they use pre-set, standardised, typically closed questions. The aim of structured interviews is to produce quantitative data.

Unstructured Interviews , also known as informal interviews, are more like a guided conversation, and typically involve the researcher asking open-questions which generate qualitative data. The researcher will start with a general research topic in and ask questions in response to the various and differentiated responses the respondents give. Unstructured Interviews are thus a flexible, respondent-led research method.

Semi-Structured Interviews consist of an interview schedule which typically consists of a number of open-ended questions which allow the respondent to give in-depth answers. For example, the researcher might have 10 questions (hence structured) they will ask all respondents, but ask further differentiated (unstructured) questions based on the responses given.

Participant Observation

Participant Observation – involves the researcher joining a group of people, taking an active part in their day to day lives as a member of that group and making in-depth recordings of what she sees.

Participant Observation may be overt , in which case the respondents know that researcher is conducing sociological research, or covert (undercover) where the respondents are deceived into thinking the researcher is ‘one of them’ do not know the researcher is conducting research.

Ethnographies and Case Studies

Ethnographies are an in-depth study of the way of life of a group of people in their natural setting. They are typically very in-depth and long-term and aim for a full (or ‘thick’), multi-layred account of the culture of a group of people. Participant Observation is typically the main method used, but researchers will use all other methods available to get even richer data – such as interviews and analysis of any documents associated with that culture.

Case Studies involves researching a single case or example of something using multiple methods – for example researching one school or factory. An ethnography is simply a very in-depth case study.

Longitudinal Studies

Longitudinal Studies are studies of a sample of people in which information is collected from the same people at intervals over a long period of time. For example, a researcher might start off in 2015 by getting a sample of 1000 people to fill in a questionnaire, and then go back to the same people in 2020, and again in 2025 to collect further information.

Secondary Research Methods

The main type of secondary quantitative data which students of A-level sociology need to know about are official statistics, which are data collected by government agencies, usually on a regular basis and include crime statistics, the Census and quantitative schools data such as exam results.

Secondary qualitative data is data which already exists in written or audiovisual form and include news media, the entire qualitative content of the internent (so blogs and social media data), and more old-school data sources such as diaries, autobiographies and letters.

Sociologists sometimes distinguish between private and public documents, which is a starting point to understanding the enormous variety of data out there!

Secondary data can be a challenge to get your head around because there are so many different types, all with subtly different advantages and disadvantages, and so this particular sub-topic is more likely to demand you to apply your knowledge (rather than just wrote learn) compared to other research methods!

Factors Effecting the Choice of Research Method

Positivism and Interpretivism – A Very Brief Overview

my main research methods page contains links to all of my posts on research methods.

Theory and Methods A Level Sociology Revision Bundle

If you like this sort of thing, then you might like my Theory and Methods Revision Bundle – specifically designed to get students through the theory and methods sections of A level sociology papers 1 and 3.

Contents include:

74 pages of revision notes
15 mind maps on various topics within theory and methods
Five theory and methods essays
‘How to write methods in context essays’.

15 thoughts on “Research Methods in Sociology – An Introduction”

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Thanks for the feedback, I do go through and refine as and when I can. Although for the sake of A-level sociology the distinction between research design and research methods would be lost on something like 95% of the students I taught – most just aren’t that interested – hence why I just stick with simple terminology like ‘methods’. Those that take this on to degree level, that’s where those sorts of distinctions start to matter, but point taken, I could be tighter in many places!

You’re all over the place here. You’re confusing research designs and research methods. A survey for example is research design and can be done by different methods. You talk about ‘structured questionnaires’. What, then, would an unstructured questionnaire look like? Can you find an example? You need to put more work in. This will confuse students.

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What Are The Common Problems In The HumSS Strand?

Table of Contents

In the Humanities and Social Sciences (HumSS) strand, common problems may include:

Limited Funding: Securing resources for research projects and academic programs can be challenging due to competition with STEM fields.
Interdisciplinary Integration: Integrating various disciplines within HumSS to address complex societal issues effectively can be difficult due to institutional silos.
Ethical Considerations: Ensuring ethical research practices, especially when dealing with human subjects or sensitive cultural topics, requires careful navigation.
Data Access and Analysis: Accessing relevant data sources and employing appropriate analytical methods, particularly in the age of big data, can pose challenges for HumSS researchers.
Public Perception and Impact: Communicating the relevance and impact of HumSS research to the broader public and policymakers can be challenging, leading to perceptions of the field as less practical or valuable compared to STEM disciplines.
Inclusivity and Diversity: Ensuring diversity and inclusivity in research topics, methodologies, and perspectives within HumSS remains an ongoing challenge, with underrepresentation of certain groups and perspectives.

Addressing these challenges requires collaborative efforts among researchers, institutions, funding agencies, and policymakers to support the advancement of HumSS research and its contributions to society.

Arts and Culture

Street art as a form of social commentary.
Cultural appropriation in the fashion industry.
The evolution of hip-hop music as a cultural movement.
Indigenous art and its portrayal of identity.
The impact of globalization on traditional crafts.

Social Sciences

Social stratification and mobility in urban societies.
The sociology of protest movements.
The changing dynamics of family structures in the digital age.
Cross-cultural perspectives on marriage and relationships.
Social media and its influence on interpersonal relationships.
Cultural variations in perception and cognition.
Mental health stigma in different cultural contexts.
The psychology of forgiveness and reconciliation.
Parenting styles and their impact on child development.
Cross-cultural studies on the experience of grief and loss.

Political Science

Comparative analysis of democratic systems worldwide.
The role of media in shaping political opinions.
Political polarization and its impact on governance.
International cooperation in addressing climate change.
The rise of populism in contemporary politics.
The economics of inequality and poverty alleviation.
Behavioral economics and decision-making processes.
The economic impact of migration on sending and receiving countries.
Sustainable development and economic growth.
The role of microfinance in empowering marginalized communities.

Anthropology

Cultural variations in rites of passage ceremonies.
The anthropology of food: Cultural significance and rituals.
Exploring indigenous knowledge systems and practices.
Evolutionary perspectives on human behavior.
Cross-cultural studies on gender identity and expression.

Interdisciplinary

How religion and politics come together in today’s world.
Digital humanities approaches to analyzing historical texts.
Environmental justice movements and their sociopolitical implications.
Globalization and how it affects who we are and keeping special traditions alive.
The psychology of social movements: Understanding collective behavior.
The ethics of artificial intelligence in healthcare.
Cultural representations of mental illness in literature and film.
The political economy of natural resource management.
Indigenous rights and environmental conservation efforts.
The impact of globalization on indigenous languages and cultures.
Urbanization and its effects on social cohesion and community dynamics.
Cross-cultural perspectives on aging and elderly care.
The sociology of education: Inequalities in access and outcomes.
Political polarization in online communities: Echo chambers and filter bubbles.
Economic development strategies in post-conflict societies.
The philosophy of technology: Ethical considerations in AI and robotics.
Gender stereotypes in media representations: A cross-cultural analysis.
The role of art therapy in promoting mental health and well-being.
The political economy of humanitarian aid and development assistance.
Cultural relativism versus universal human rights: Debates in anthropology.
Social media activism and its impact on social change.
Cultural factors influencing health-seeking behaviors.
The psychology of prejudice and discrimination: Intergroup dynamics.
Economic globalization and labor migration patterns.
Indigenous ecological knowledge and sustainable resource management.
Urban planning and social justice: Creating inclusive cities.
The impact of globalization on traditional agricultural practices.
Cultural dimensions of conflict resolution and peacebuilding.
The psychology of resilience: Cultural variations and coping mechanisms.
Economic implications of climate change adaptation strategies.
Diaspora communities and transnational identities.
Cultural heritage preservation in the face of globalization.
The intersection of religion and environmental ethics.
The sociology of leisure and consumption patterns.
Digital ethnography: Studying online communities and virtual cultures.
Gender mainstreaming in development policies and programs.
The psychology of environmental activism and sustainability behaviors.
Economic development and gender equality: Bridging the gap.
Indigenous land rights and environmental conservation efforts.
Cultural diversity in healthcare practices and patient outcomes.
Social capital and community resilience in times of crisis.
The anthropology of pilgrimage: Sacred journeys across cultures.
The politics of memory: Commemoration and historical narratives.
Economic globalization and its impact on cultural industries.
Cultural variations in approaches to conflict resolution.
Digital privacy rights and ethical implications in the information age.
The psychology of intercultural communication and misunderstandings.
Economic theories of entrepreneurship and innovation.
Indigenous knowledge systems and sustainable agricultural practices.
Cross-cultural perspectives on environmental activism and advocacy.
Social entrepreneurship and its role in addressing social challenges.
The anthropology of religion: Rituals and beliefs in diverse cultures.
Economic inequalities and their impact on social cohesion.
Cultural representations of disability in literature and media.
The intersectionality of race, gender, and class in social justice movements.

Emerging Trends and Contemporary Issues in HumSS

The landscape of HumSS research is continually evolving, influenced by new technologies, global interconnectedness, and contemporary societal challenges.

Digital Transformation in HumSS Research

Digital tools and methods are revolutionizing HumSS research. For example, digital archives and databases allow for unprecedented access to historical documents and literary texts. Furthermore, tools for visualizing data assist researchers in spotting patterns and trends that were hard to see before.

Interdisciplinary and Cross-Cultural Studies

Increasingly, researchers are recognizing the value of interdisciplinary approaches that draw on multiple fields to address complex issues. Cross-cultural studies, which compare and contrast different cultures, provide valuable insights into universal human experiences and diverse cultural practices.

Globalization and Its Effects on HumSS

Globalization affects every aspect of human life, from economics to culture. Researchers in HumSS examine how global interconnectedness influences cultural identities, economic systems, and social structures.

Ethical Considerations in HumSS Research

As HumSS research often involves human subjects, ethical considerations are paramount. Researchers must navigate issues related to consent, confidentiality, and the potential impacts of their work on communities and individuals.

Methodologies in HumSS Research

In HumSS research, different methods are used depending on the questions and data involved.

Qualitative Methods

Ethnography: This immersive research method involves spending extended time with a community to understand their practices and beliefs from an insider’s perspective.
Case Studies: In-depth studies of a single case (such as an individual, group, or event) provide detailed insights that can illuminate broader trends.
Interviews and Focus Groups: These methods gather detailed information through direct conversations with individuals or groups.

Quantitative Methods

Surveys and Questionnaires: These tools collect data from large numbers of people, allowing researchers to identify trends and correlations.
Statistical Analysis: This involves analyzing numerical data to find patterns and test hypotheses.
Experimental Designs: Controlled experiments test the effects of specific variables on human behavior or social phenomena.

Mixed Methods

Combining Qualitative and Quantitative Approaches: Mixed methods research integrates both qualitative and quantitative data to provide a more comprehensive understanding of a research question.
Triangulation in HumSS Research: This technique uses multiple methods or sources to cross-check and validate findings.

Digital and Computational Methods

Digital Humanities Tools: These include text analysis software, digital mapping, and online archives that facilitate new types of research in the humanities.
Big Data Analysis in Social Sciences: Analyzing large datasets, such as social media activity, to uncover trends and patterns in human behavior.

Challenges and Opportunities in HumSS Research

HumSS researchers face several challenges, but these also present opportunities for innovation and growth.

Funding and Resource Allocation:

Securing funding for HumSS research can be challenging, as these fields often compete with STEM disciplines for limited resources. However, successful research can demonstrate the value of HumSS in addressing societal issues, potentially attracting more support.

Balancing Depth and Breadth in Research:

Researchers must find a balance between deeply exploring specific topics and addressing broader questions. This often requires interdisciplinary collaboration and innovative methodologies.

Addressing Biases and Ensuring Inclusivity:

HumSS research must strive to be inclusive and avoid biases that can distort findings. This involves critically examining the researcher’s perspective and engaging with diverse communities.

Dissemination and Impact of HumSS Research:

Effectively communicating research findings to a broad audience is crucial for maximizing impact. This includes publishing in accessible formats and engaging with policymakers, educators, and the public.

HumSS research topics that help us understand the human experience in all its complexity. From literature and history to sociology and economics, these disciplines offer valuable insights into our past, present, and future. As researchers continue to innovate and explore new methodologies, the importance of HumSS in addressing global challenges and fostering a deeper understanding of humanity will only grow.

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Research Methods: Questionnaires

Last updated 15 Jun 2020

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A questionnaire, or social survey, is a popular research method that consists of a list of questions.

If administered directly by the researcher to the subject in person then this is the same as a structured interview ; however, questionnaires can also be completed independently (self-completion questionnaires) and therefore administered in bulk, through the post or electronically for example. The method can use closed or open questions or indeed a mixture of the two, depending on what sort of data is desired and how the researcher intends to analyse it.

Reliability and Validity of Questionnaires

In the context of research, the reliability of a method refers to the extent to which, were the same study to be repeated, it would produce the same results. For this to be the case, samples need to be representative, questions or processes need to be uniform and data would generally need to be quantitative. Researchers need to be confident that if they repeat the same research and the result is different that what they are studying has genuinely changed and not just that their original method was not sufficiently reliable. If you take the example of opinion polls on people's voting preferences: if the support for parties changes by several points, the researchers (and their "customers") need to be confident that this is because people are really changing their minds about how they intend to vote; that it is not simply that the research method is unreliable and therefore changes between polls are likely and unpredictable. If that were the case it would render their data useless.

Questionnaires are generally considered to be high in reliability . This is because it is possible to ask a uniform set of questions. Any problems in the design of the survey can be ironed out after a pilot study . The more closed questions used, the more reliable the research.

Valid research reveals a true picture. Data that is high in validity tends to be qualitative and is often described as "rich". It seeks to provide the researcher with verstehen - a deep, true understanding of their research object. The validity of data produced by questionnaires can be undermined by the use of closed questions which limit respondents' answers.

In a questionnaire (or structured interview ) it is possible to ask open questions or closed questions. Closed questions are those with a limited number of possible responses, often "yes" or "no". Closed questions help to make data easier to analyse and more reliable. This is because closed questions produce quantitative data. However, restricting responses can impact validity. To try to overcome this, sociologists often broaden possible responses to closed questions, by, for example, ranking possible responses or indicating the degree of agreement with a statement. The latter is known as the Likert Scale, and is a way of quantifying qualitative data for ease of analysis. It is also possible to mix closed questions with an open "other (please specify)" option.

Open questions do not limit the possible answers that the responder can give, producing qualitative data which is generally considered to be higher in validity. This is because it can be detailed and the respondent can give their own views, rather than be limited by the assumptions of the researcher. However, such data can be very difficult to analyse. There is also the danger that options are simply limited during analysis rather than design (ie. the researcher puts the wide range of responses into a smaller number of categories in order to analyse them). This depends on the researcher's interpretation of the respondent's response which could be affected by subjectivity or the researcher's values.

Because questionnaires are usually used to produce quantitative data, they are generally thought to be more reliable than valid. However, they do have the advantage of being able to produce a mixture of reliable and valid data, known as triangulation .

Questionnaire
Closed Questions
Open Question
Primary Data
Response Rate

The british census.

18th February 2020

Quantitative Research Methods (Online Lesson)

Online Lessons

Methods in Context: Researching Cultural Factors (Online Lesson)

A new model of social class findings from the bbc’s great british class survey experiment, overview of ‘university’s not for me – i’m a nike person' by archer et al, research methods - interviews.

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Open access
Published: 21 May 2024

Tanzanian adolescents’ attitudes toward abortion: innovating video vignettes in survey research on health topics

Anna Bolgrien ORCID: orcid.org/0000-0002-1954-2403 1 &
Deborah Levison ORCID: orcid.org/0000-0002-3718-3432 2

Reproductive Health volume 21 , Article number: 66 ( 2024 ) Cite this article

Metrics details

The purpose of this study was to pilot an innovative cartoon video vignette survey methodology to learn about young people’s perspectives on abortion and sexual relationships in Tanzania. The Animating Children’s Views methodology used videos shown on tablets to engage young people in conversations. Such conversations are complicated because abortion is highly stigmatized, inaccessible, and illegal in Tanzania.

The cartoon video vignette methodology was conducted as a part of a quantitative survey using tablet computers. Hypothetical situations and euphemistic expressions were tested in order to engage adolescents on sensitive topics in low-risk ways. Qualitative interviews and focus groups validated and further explored the perspectives of the young respondents.

Results indicate that 12–17 year-olds usually understand euphemistic expressions for abortion and are aware of social stigma and contradictory norms surrounding abortion from as young as age twelve. Despite the risks involved with abortion, this study finds adolescents sometimes view abortion as a reasonable solution to allow a girl to remain in school. Additional findings show that as adolescents wrestle with how to respond to a schoolgirl’s pregnancy, they are considering both the (un)affordability of healthcare services and also expectations for gender roles.

Conclusions

Digital data collection, such as the Animating Children’s Views cartoon video vignettes used in this study, allows researchers to better understand girls’ and boys’ own perspectives on their experiences and reproductive health.

Plain English Summary

The Animating Children’s Views project used cartoon video vignettes to collect quantitative and qualitative data on girls’ and boys’ (infrequently included) perspectives about this sensitive topic as these young people aged into and figured out how to navigate sexual maturity in rural and urban Tanzania. This novel survey technique leveraged digital technology to better engage young people’s perspectives about sensitive health topics. Despite the risks involved with abortion, this study finds adolescents sometimes view abortion as a reasonable solution to allow a girl to remain in school. Additional findings show that as adolescents wrestle with how to respond to a schoolgirl’s pregnancy, they are considering both the (un)affordability of healthcare services and also expectations for gender roles. We argue that digital data collection allows survey research to include girls and boys, to better understand how reproductive health outcomes are inextricably linked to their future lives.

Peer Review reports

Introduction

“Sometimes bad luck happens, and a girl gets pregnant when she is still studying. And if the teacher knows about it, she might not attend school. And she can either abort the pregnancy or deliver and care for the baby. Some of the students are curious. They might know she is pregnant. It will be a shame on her. They can report her to the teacher, and she might be dismissed from school. The teachers will not understand her situation; they will not know it’s something that you did not plan for. They will feel you did it deliberately.” [girl, age 15, focus group, urban]

Approximately one-quarter of Tanzanian adolescents girls become pregnant between the ages of 15 to 19 years [ 43 ]. Many young people in Tanzania are sexually active from as young as 10–14 years of age or plan to become sexually active before marriage [ 27 , 15 ]. Some girls have sex because boys are not expected to be abstinent, and they expect their girlfriends to have sex with them. In addition to seeking sexual relationships out of desire, girls may enter into consensual transactional sexual relationships with older boys or men as a way to secure financial stability [ 25 , 46 ]. Peer pressure, lack of familial financial support, lack of information about health services, and poverty all strongly correlate with high rates of teenage pregnancy [ 29 ]. Cultural barriers make it difficult for schools, non-governmental organizations, and parents to communicate appropriate and accurate reproductive health information to youth [ 34 , 45 ]. Girls may face difficulties obtaining and paying for contraceptives [ 23 ] or for an abortion after an unplanned pregnancy.

Girls experience stigma at multiple levels of society when navigating teenage sexual relationships and their education [ 18 , 33 ]. To surmount these and other challenges, Tanzanian girls and boys are convinced that “education is the key to life” ( Elimu ni ufunguo wa maisha. See Vavrus [ 44 ]). Becoming pregnant while in school puts a girl at risk of social isolation and being labeled a “bad girl” [ 11 ]. Additionally, at the time of this study the legal reality was that pregnant girls were expelled from school [ 8 ]. In 2021, the World Bank’s influence and change in Tanzanian leadership have led to changes in the government’s approach to schoolgirl pregnancy and motherhood (Reuters [ 35 ]). However, implementation of the revised policy requires separate schools for young mothers, which are unlikely to be accessible for much of the population any time soon.

What results is a culture of secrecy where young people hide their relationships from parents and peers alike. Abortion – illegal in Tanzania – may seem like a way of escaping a life-long penalty for premarital sexual activity. Yet, unsafe abortions account for a substantial fraction of maternal deaths in Tanzania [ 17 ]. Anti-abortion sentiment arises from religious objections; pro-choice discourse from public health aims to reduce maternal mortality rates due to unsafe illegal abortions; and human rights organizations call for women to have a choice in their reproductive health [ 36 ]. In the event of a pregnancy, secrecy can be maintained only through unsafe and potentially deadly abortion services, as the great majority of girls cannot raise the necessary funds for safer illegal abortions in private clinics [ 39 ].

Given the consequences of the lack of social support, accurate health information, and significant impacts to their lives, it is important to learn more about how young people are navigating the competing pressures of engaging in sexual relationships and staying in school if policy makers and researchers are to help improve outcomes for adolescents. While the overall study was methodologically driven and featured various topics and themes relating to the lives of adolescents in Tanzania, this paper focuses on how a cartoon video vignette methodology engaged young people in order to learn about how they weighed the risks and benefits of abortion in a context where teen pregnancy may be the end of education for girls.

In this paper, we present mixed-methods results using quantitative and qualitative data collected in response to a story about teen pregnancy. We find children and adolescents understood concerns about social stigma and were aware of contradictory norms surrounding abortion. They also shared their perceptions of inadequate health care services and views on gendered decision-making. Our results show that adolescents were considering complex social, medical, ethical, and pragmatic factors surrounding teenage pregnancy and abortion. In addition to the substantive findings, this paper also argues that a vignette methodology can be a useful way to collect survey data on children’s perspectives, made possible through advances in the usability and affordability of digital technology in field work. We describe two techniques – the use of euphemistic expressions and asking questions about hypotheticals – to learn children’s opinions about sensitive topics like abortion.

Methodology: using video vignettes in survey research

The relationship between high rates of teenage pregnancy and unknown rates of abortion – both sensitive topics – is examined primarily in qualitative research because researchers can take more time to establish rapport and build trust, thereby reducing risks to and vulnerability felt by participants [ 9 ]. Qualitative research is ideal for understanding nuances of how youth are interpreting cultural norms towards abortion and how they are thinking about access, effectiveness, and safety of abortion services in the event that they may at some point face an unplanned pregnancy. However, qualitative studies of youth’s experience and attitudes towards abortion across sub-Saharan Africa typically engage with older girls, most often between 15 and 24 years old, such as Bajoga et al. [ 3 ] and Otoide et al. [ 31 ] in Nigeria, Silburschmidt and Rasch [ 39 ] in Tanzania, Hall et al. [ 11 ] in Ghana, and Marlow et al. [ 22 ] in Kenya. Data on boys of all ages and younger girls are limited; one exception is Sommer et al. [ 40 ].

It can be difficult to gather quantitative data on experiences of abortion. Survey research on abortion in Tanzania and elsewhere generally focuses on adult women and occasionally men. While married or older women may feel less stigma associated with sexual behaviors, survey respondents may still feel uncomfortable responding to abortion-related topics that may be inappropriate to discuss in public, topics that would lead to admitting an illegal action, or topics where a truthful answer would be a violation of a social norm [ 42 ]. In the case of abortion, qualitative interviews with adult women in Tanzania and elsewhere who have experienced abortion frequently report that internalized stigma results in abortions being underreported or omitted from survey data (e.g., Astbury-Ward et al. [ 1 ] for the UK; Haws et al. [ 13 ] for Tanzania). Quantitative surveys typically avoid sensitive topics, particularly in contexts where privacy may be impossible. This is of high importance when engaging with vulnerable people. Adolescents may be particularly alert to sensitive topics and not feel comfortable disclosing their experiences in direct conversation [ 4 ]. If the children or adolescents are overheard saying anything that an adult deems inappropriate, they could be physically punished, have food withheld or be otherwise penalized. Quantitative studies of adolescents in Tanzania include a few examples of young people’s sexual experiences but these do not specifically discuss abortion [ 32 , 28 , 38 ].

Vignettes are one way that survey researchers can learn respondents’ views, by asking them about characters in a story instead of about personal experiences [ 10 , 30 , 14 ]. Vignettes can be written text, cartoons, read-aloud, or videos; respondents answer questions based on details in the story. Videos shown on tablets are similar to methods of communication that many young people in Tanzania are familiar with: 100% of our respondents had seen a video before. Instead of solely using a traditional question-answer format – which may feel to adolescents like an examination – videos creatively allowed participants to engage with stories.

Vignettes about abortion have been used in previous studies with adults (Sastre et al. [ 37 ] in France, Hans and Kimberly [ 12 ] in USA, Kavanaugh et al. [ 16 ] in Nigeria and Zambia). In a study in neighboring Kenya, Mitchell et al. [ 24 ] used vignettes to compare adolescents’ recommendations to a fictional couple, their own hypothetical future, and real examples of peers’ unplanned pregnancies and abortions. Their results suggest that respondents held different expectations for the vignette couple than for themselves or their peers.

The research presented in this paper fills a gap in the literature: young people’s perspectives – especially those of younger girls and of boys – are often excluded from research on abortion and sexual relationships. We show results from a novel methodology designed to illuminate the perspectives of children in low-income countries while reducing participation risks for young respondents.

Methodology: Animating Children’s Views (ACV)

The Animating Children’s Views (ACV) methodology developed by Levison and Bolgrien [ 21 ] used cartoon vignettes to present short stories to 12-to-17-year-olds in rural and urban northern Tanzania. While the use of tablet computers to collect survey data in the field is not a new technology, the ability to incorporate short videos during the survey allowed the field team to better engage young respondents during the interview. Respondents watched the cartoons and then responded to survey questions posed by interviewers about the situation and possible outcomes for characters in the stories. The innovation in using tablets to show videos establishes a way to create an experience where the respondent is expressing perspectives or opinions on a qualitative topic, but responses are coded as quantitative data collected during a survey.

In pilots of the ACV methodology, we developed several vignettes representing situations that are commonly understood by Tanzanian adolescents. As discussed above, the primary method of reducing risk was to present stories to young respondents on tablet computers, using audio heard privately through headphones. The stories were followed by questions about the stories conducted using a typical interviewer-led survey, but with reference to the videos that would be unlikely for nearby adults to understand (since they didn’t hear the videos). This, in turn, reduced the risk of participants being punished for responses viewed as inappropriate. Using free software and simple drawings, we created short cartoon videos with young protagonists along with recorded voice-overs in Swahili. The cartoon characters lack physical or contextual characteristics that would associate them with any particular ethnicity or socio-economic status. Figure 1 shows two of the images from the story about teen pregnancy.

Images of pregnant girl and “getting herbs or medicine” from ACV teen pregnancy vignette. Artist credit: Hillary Carter-Liggett

As described above, respondents watched a video and then answered survey questions about the dilemma it described. Some response options used a 5-point “Smiley Scale”: respondents could point at a face emoji (very sad/angry to very happy). Other questions required responses of a word or phrase. To better understand the quantitative results, some young respondents participated in brief qualitative interviews after the conclusion of the quantitative survey data collection, and some joined sex- and age-specific focus groups. All stories were validated in collaboration with the Tanzanian field team and through cognitive interviews with Tanzanian adolescents.

In the vignette analyzed in this paper, a schoolgirl with a boyfriend finds herself pregnant. The story explains that the girl would like children at some point, but now is not the right time. The girl recognizes that it is difficult for pregnant girls and mothers to remain in school. The cartoon girl thinks about several possible outcomes for the pregnancy, including getting an abortion, marrying the boy, or asking grandparents to care for the baby. Girls heard a female voice telling the story from the point of view of the cartoon girl. Boys were shown exactly the same video images but heard a male voice narrating from the point of view of the father of the fetus. No information about the cartoon couples’ exact ages, education levels, or family backgrounds was given, though our pretesting of the story suggests most respondents interpreted the characters as young people of similar ages to themselves.

Interviewer effects on survey data are a persistent concern for researchers especially when interviewing children and adolescents [ 19 ]. In an attempt to please interviewers, respondents may answer questions in ways that are consistent with a dominant social narrative; Morris [ 26 ] calls such responses “scripts” based on her research with adolescents in Zanzibar, Tanzania. For example, Mitchell et al. [ 24 ] found that children in Kenya often referenced textbook sentiments about abortions. In our study, survey questions following the vignette asked what the cartoon characters should do. The question wording allowed the respondent to keep the conversation firmly in the hypothetical third person (about the cartoon character) instead of asking respondents to share information about their personal opinions or experiences. Although Mitchell et al. [ 24 ] found that their respondents were more understanding of peers and of themselves than of vignette characters, in our focus groups young people often used local examples or even slipped into the first person when describing what the cartoon character should do in a difficult situation. This is a local example:

“I was studying with this girl. She got pregnant. The father of this girl came to school, and the teachers said, ‘we can’t accept this girl back because she is pregnant.’ The girl dropped out of school. But as her friends, we were not happy about the situation.” [boy, 17, focus group, rural].

Even though we explicitly did not request information about young people’s own experiences, these came up naturally in qualitative discussions. Similar to Mitchell et al.’s [ 24 ] conclusions, we demonstrate below that Tanzanian youth express opinions that sometimes conform to but also sometimes contradict social narratives or scripts, even when discussing hypothetical vignettes.

Some of the quotes presented in this paper may make it seem as if a child were asked directly about abortion or were asked to describe personal experiences. This was not the case. During interactions between field researchers and young respondents, we aimed to minimize any discussion using the word “abortion” in order to protect the adolescent from repercussions from conversing with a stranger about a sensitive topic. As corporal punishment is common in Tanzania, ethical protection of children as a vulnerable population necessitated extra caution on behalf of the research team to mitigate the potential of a child being punished by an adult who overheard the interview [ 41 ]. Instead of speaking directly about abortions, the euphemism “take herbs and medicine to get her period back” was used in Swahili. The results section will show that most young respondents understood this euphemism. If a child voluntarily used the word “abortion” or mentioned other sensitive topics, field researchers were trained to continue the conversation only if the location of the interview was private enough that there was no risk of being overheard by adults or other children. We conducted a small follow-up study with respondents in the pilot and none reported any risk or discomfort following the interview ([ 21 ], pg S152). We attribute our success to these precautions.

Data Collection

The vignette methodology was piloted in two locations in northern Tanzania in 2018 using a mixed-methods approach as shown in Fig. 2 . This project was approved on May 18, 2018, by the IRB of the University of Minnesota (STUDY00003131) and by the Commission for Science and Technology (COSTECH) on May 10, 2018, in Tanzania. Adult and child participants were given a small gift of sugar, school supplies or a small monetary payment based on recommendations by local collaborators. The first pilot location was a village in the Arusha District that was purposefully selected based on the diversity of ethnicities (predominantly Chagga and Iraqw), religions (Christian and Muslim) and occupations (farming, herding, and small businesses). Following the rural pilot, a second pilot was conducted in urban areas in Arusha District. We used a household-based instead of a school-based sample and did not require literacy to identify our study population. The pilots used a two-stage systematic random sampling of households in wards and neighborhoods drawn for the purpose of this study by the field team with support from local village and community leaders, as discussed in Bolgrien and Levison [ 6 ]. In each household, an adult answered a questionnaire about household demographics, and all available children ages 12–17 in the household were asked to participate in a face-to-face administered survey that included vignettes. Adults gave consent for household and child participation and children gave assent to the interviewer prior to the start of the survey. Survey teams were trained to conduct the survey in a public (visible) area but out of earshot of adults, to create privacy for the child respondents during in-person surveys and one-on-one interviews; training also included other methods to reduce perceived power disparities between adult interviewers and young interviewees [ 7 ]. Each pilot included teams of 4–6 experienced young Tanzanian interviewers; the authors and local staff conducted additional training in survey data collection and qualitative methods with adolescents.

Study development and pilot studies in Tanzania 2018

Table 1 shows sample characteristics for young survey respondents. In total, 327 children in 248 households were surveyed. Most came from relatively large households of about six people (including themselves). In each household, each available (and assenting) 12–17 year-old was included in the survey. In both samples, especially the rural village, the sample was skewed toward younger ages. Older children were often away in boarding school or had left home to work. The urban field research was conducted during the beginning of a school holiday so more older adolescents were available. Although all survey participants had attended school at some point, more than one-quarter of the rural children were no longer enrolled in school. The vignette about teen pregnancy was only one of several possible vignette topics the children watched. Children were asked between each video if they would like to continue participating. In the rural village, children were shown up to four videos in a random order. During the rural pilot, one-third of respondents did not watch all four vignette videos, but data on the reason for discontinuing – a child’s decision, a field team member determining the child was fatigued or distracted, or an adult interrupting the interview – was not collected. Based on feedback from the field team after the rural pilot, we modified the survey design for the urban pilot to present 3 videos in a set order to reduce respondent burden. In the urban pilot, only 4% of respondents did not complete the 3 videos. A subset of 291 out of the 327 surveyed adolescents watched the story about teen pregnancy and answered its follow-up questions.

To better interpret the results from the quantitative survey data collected from households and children, we also collected concurrent qualitative data from the child respondents. After participating in the survey, a subset of 152 children assented to participate in semi-structured interviews which took place directly following the child’s survey. Children were asked about their answers to some of the survey questions about one or more of the videos. Finally, children who participated in the survey were asked if they would like to participate in focus groups. Interested and available children were organized into focus group discussions of three to 10 participants, grouped by sex and similar ages, to have conversations about the vignettes. The aim of these short interviews and focus groups was to assess the understandability of the vignettes, the degree of personal connection the children felt in regard to each story, and to explore ideas children had about possible outcomes for the story. The focus group discussions and interviews were conducted, recorded, transcribed verbatim, translated from Swahili to English by the field team, and coded using ATLAS.ti 8 (Version 8.4.24.0) [ 2 ] in a collaborative and iterative effort by both authors and a project assistant. The story about teen pregnancy was discussed in 90 of the interviews and focus groups, and the topic of abortion was discussed 87 times. Language used in this paper will attempt to be true to the respondents’ language, e.g. referring to the cartoon boy as the “father” and saying “baby” instead of “fetus.”

Results and discussion about using a euphemism for abortion

As discussed above, we avoided using the term “abortion,” instead using the euphemism “the girl could take herbs or medicine to get her period back,” similar to other researchers’ use of euphemistic phrases like “sleep with someone” and “to make love” instead of “sexual intercourse” [ 33 , 5 ]. During the preparation and training for the field work, this phrase was generally understood by respondents. We continued to validate that this phrase was understood during the qualitative interviews that followed the survey.

Based on the follow-up interviews, older respondents of both sexes understood the language around “herbs and medicine” to be referring to abortion. When abortion was discussed, 26 respondents used language that indicated their understanding that the situation implied abortion or terminating the pregnancy. For example:

Interviewer: And then she uses herbs or medicines to get her periods back, what do you think is going to happen?

Respondent: abortion

Interviewer: what are the effects of it?

Respondent: The unborn baby will die. [boy, 14, urban]

In another 13 interviews, the young respondent’s language indicated clearly that she or he understood the purpose of using herbs and medicine but did not refer to abortion directly. Instead, language such as “bringing back normal periods,” “losing the baby,” “grief,” and “negative effects” are examples of how respondents referenced the termination of a pregnancy. A 14-year-old girl indicated in the survey that the cartoon girl was somewhat happy to take herbs and medicine, and during the interview the respondent described happiness resulting from using the herbs. The interviewer asked, “what are other effects after she gets her period back?” and the girl replied, “abortion.” After this, the respondent became less talkative and responsive and changed the subject.

Seven interviewees (both genders, age 12–15) likely did not understand the nuanced language of “herbs and medicine” to imply abortion. One (boy, 13, rural) misunderstood that herbs or medicine referred to birth control or pre-natal care given at hospitals. Additionally, some younger boys and girls did not make the connection between menstruation and pregnancy. Education (formal or informal) about reproduction and reproductive health is very limited for younger children in Tanzania [ 27 ]. Whereas girls may be warned about the possibility of pregnancy when they begin menstruating, this may not happen for boys entering puberty. Several of the older boys incorrectly described female reproductive anatomy and how or when to use birth control.

Results and discussion on young people’s perspectives on abortion

A survey question about the teen pregnancy vignette asked respondents to identify what was most likely to happen to the cartoon kids. As shown in Table 2 , among the options presented, 18% of respondents reported that the girl would abort the baby; it was the third highest-ranking option out of the five options, behind getting married and taking the baby to the girl’s family. In an open-ended question (not shown) that asked the respondent to imagine the most likely outcome to the story if it happened “around here,” 11% chose abortion.

The relative popularity of the options about getting married or having parents of the girl or boy help to care for the baby is consistent with the qualitative findings from the interviews and focus groups. Respondents often described the cartoon girl and boy as considering possible outcomes in order of desirability: If it was unlikely the cartoon couple could marry or care for the baby themselves, they would next approach one or both sets of parents; if that was unsuccessful or undesirable, then an abortion was considered. For example,

She will feel happy because it’s something she did not really like and did not expect it. So, if he [presumably the cartoon boyfriend] goes to his parent, first if he goes to the parents of the girl. I mean they can reject [the pregnancy or baby] and they can hate him. So she was, I mean … that’s why I said she would feel happy. Because, I mean, she probably can’t afford it and she might need to reduce her responsibilities. Because if she used those herbs to abort the pregnancy, you will find that she can continue with her normal things. [boy, 14, urban, 5 on Smiley Scale]

When we asked young respondents how they felt about abortion using the Smiley Scale, 56% of them thought abortion was a negative outcome (sad/angry or very sad/angry) for the cartoon couple, as shown in Table 3 . An additional 18% reported a neutral feeling (3 on the Smiley Scale). 25% reported that abortion would be a positive outcome (happy or very happy). Girls were less likely to be very happy than boys and more likely to be very sad/angry, but a chi-square test for the Smiley Scale cross tabulation by gender was significant only at the 11% level. T-tests for differences in the specific Smiley Scale responses by gender were significant only for “very happy” ( P = 0.012, not shown). The results from the qualitative analysis of interviews and focus groups helped us understand these quantitative results.

Of the respondents who indicated that abortion was a positive outcome, the primary reason mentioned was that an abortion would allow the cartoon girl to return to her normal life and possibly stay in school or go back to school.

She may feel happy because, if you have not got your periods for a while, it could be a problem. So, it is better to look for herbs/medicines that will help. She has to deal with that in order to get her periods back. [girl, 17, urban, 5 on Smiley Scale]

She has very big dreams in her life. She has dreams that will take her five years to reach: ‘I want to be a certain type of person later.’ The boy came and shortened her dream. She will make sure… she aborts the pregnancy so that she achieves her dreams… [girl, focus group ages 14-17-year-old, rural]

These positive reactions are consistent with strong social norms in Tanzania for children to complete their education before starting a family [ 44 ]. Based on the qualitative evidence, both girls and boys felt that the cartoon girl should be in school, and abortion was the mechanism that would allow that.

Many of the reasons given for a negative reaction to abortion were consistent with moral and ethical qualms associated with it. In our study, children said that ending the pregnancy will make the girl sad because “the baby will die” (multiple respondents). Other reasons for negative responses towards abortion reflected the dangers of illegal abortion services, particularly in rural areas where undergoing abortions may be especially risky for the mother. Mitchell et al. [ 24 ] noted that such dangers, while real, are greatly exaggerated in Kenyan schools and educational materials; this may also be true in Tanzania.

She feels sad because she might die in the process of abortion, that is why she will feel very sad. [girl, 14, urban, 2 on Smiley Scale]

Given the strong social norms of remaining in school and cultural stigmatization of teen pregnancy and abortion in Tanzania, the results of strong negative and strong positive opinions found in the quantitative smiley-scale and accompanying qualitative validation are not surprising. But why would a respondent feel neutrally about abortion? In follow-up interviews, some respondents described the complexity of a situation that could involve abortion. One older boy said:

When I said abortion, I assumed the boy denies the pregnancy and leaves the girl to decide on her own. The girl can abort the pregnancy so as to look like other girls…She can go to school and feel young as other girls. She will decide to abort the pregnancy so she can match with other girls of her age and also [have the abortion] when the pregnancy is not noticeable to other people. Most girls end up doing this when the boys deny the pregnancies. [boy, 17, urban, 3 on Smiley Scale]

The cartoon boy denying that the baby was his and abandoning his girlfriend seemed likely to this respondent, who chose abortion to spare the cartoon girl from stigma and other troubles. Because he saw both negatives (denying paternity, abandonment) and positives (being able to hide the pregnancy), he chose the middle Smiley emoji.

Results and discussion on healthcare access and gendered decision-making

Survey results show that there is variation in how children and adolescents are thinking about cultural norms, social stigma, and the choices about hypothetical, yet possible, decisions that they or their peers may face in their own communities. The findings from the ACV methodology show that young people understand and interpret teenage pregnancy as a complex situation with multiple overlapping expectations, including staying in school and abstaining from sex while in school. Two additional themes appeared during the qualitative conversations about abortion: unaffordable health care and gendered decision making. Both of these topics are central to broader conversations about sexual and reproductive health access and female empowerment in Tanzania.

Respondents were acutely aware of the life-threatening nature of illegal abortions, particularly using local medicine or witch doctors as opposed to costly private clinics. One girl (age 17, urban) spoke of hearing about a girl going to a witch doctor for an abortion, but it was unsuccessful and resulted in an infection. The expense of an abortion was often directly connected to discussions about who would decide whether the fetus would be carried to term.

In the quantitative survey respondents indicated whom they thought would be the decision maker in the vignette about pregnancy. Table 4 shows that almost half of surveyed participants (48%; including 50% of girls and 46% of boys) reported the cartoon boy would make the decision and only 17% thought it would be the cartoon girl; only 3% thought the boy and girl would make the decision together. Other young respondents thought that adults such as parents or leaders (31%) or a combination of adults and adolescents (1%) would make the decision.

Many conversations in the qualitative interviews and focus groups talked about gender roles and decision-making when considering the cost of abortion and safe access to the healthcare system. The father of the baby was typically expected to determine whether to abort, either via positive support (the contribution of funds to pay for the abortion) or negative coercion (abandoning the cartoon girl and forcing her to make a decision between single motherhood or abortion).

For example, here is an excerpt from a focus group discussion among boys ages 13 and 14 [rural]:

Boy 1: He [another boy in focus group] says that the girl is the one to decide about aborting the pregnancy because the pregnancy is within her body. She is the one with the decision of abortion because that boy, even if he can manage to tell her to abort the pregnancy, she is the one with the decision. She can make the decision to go to search for drugs, get them, and abort that pregnancy.

Boy 2: I think that will not be possible, because where will she get the money? And you might find that her parents are against her. She cannot do it. They [the girl and boy] will have to sit together and negotiate about the pregnancy…They have to say whether they are getting married, should get married. If they have to abort, then abort…But one of them cannot get the ideas [alone] because they will go into the wrong direction.

Other respondents described the father of the unborn baby – the cartoon boy – as being the head of the family. They felt it was therefore up to the cartoon boy to find money for the girl and to help the girl decide what to do about the pregnancy. Both girls and boys took this patriarchal position. For example:

The boy has the power to do anything and also he is the head of the family. Probably, this girl wouldn’t be able to raise the baby or provide the basic needs for the baby. [girl, 12, rural]

The cartoon boy is the one with decisions to abort the pregnancy because he is the one who knows how he will take care for the child or how he will raise it. [boy, focus group ages13-14, rural]

Conversely, many girls (and some boys) were more likely to assert that the cartoon girl had the final decision about what to do about the pregnancy since the girl was the one carrying the baby and the one who faced the most risks if the pregnancy or abortion went wrong. Conversations in some female focus groups described situations where the cartoon girl would be able to find the money from her parents or by working. Some girls were also acutely aware that the final decision would often be left to the cartoon girl if the boy abandoned her or decided to deny that the baby was his, as in this case:

She will have thought ‘Maybe this boy will reject me? Will I fail to raise my child?’ Maybe she will also go to people who will advise her to abort the pregnancy so that she can go back to how she used to be. [girl, 17, urban]

As shown in Table 4 , while half of the girls responded that the cartoon boy would make the decision about the outcome of the story, 23% of the female respondents reported that the cartoon girl would be the final decision maker. This was the second most popular result for female respondents whereas the cartoon girl’s parents was the second most popular option (16%) for male respondents. Excluding the cartoon girl from the decision regarding her own pregnancy reflects the strong patriarchal norms in Tanzanian society (Leshabari et al. [ 20 ]).

Both our study and Mitchell et al. [ 24 ] suggest that East African children and adolescents have complex understandings about pregnancy and abortion, with discourse that may be heavily influenced by religious or other teachings but with pragmatic, less-judgmental responses to actual situations. These results show that there is variation in how children and adolescents are thinking about cultural norms, social stigma, and the choices about hypothetical, yet possible, decisions that they or their peers may face in their own communities.

Before exploring the results on views on abortion, stigmatization, access, and decision making, we first needed to confirm that the majority of children in the study understood the phrase “take herbs and medicine to get her period back” to be a euphemism for having an abortion. A limitation in our study is that we did not test directly using the word “abortion” because that would have exposed young respondents to increased risk of harm. This methodological innovation was successful as young respondents’ use of language indicated an awareness about social norms when discussing a sensitive topic with researchers (adult strangers). Participants likely considered their comfort level about interacting with the field researcher, as well as the likelihood of others overhearing the conversation. While our team took many precautions to avoid increasing risk to respondents, including monitoring the environment during the interview for anyone who might be listening, respondents were also actively making decisions about what language they used and their levels of openness in their responses. We argue that the benefits of being able to ask vulnerable populations questions about a sensitive subject are worth potential misunderstandings by a small minority of participants.

The findings from the ACV methodology show that young people understand and interpret teenage pregnancy as a complex situation with multiple overlapping expectations, including staying in school and abstaining from sex while in school. Our findings on the mixed positive and negative perspectives of abortion in the quantitative survey would have been difficult to interpret without the qualitative interviews. The video vignette methodology in this study successfully engaged with young people about a complex and sensitive topic in ways that showed that adolescents could formulated complex and thoughtful opinions on such topics. Young people’s quantitative answers to survey questions and qualitative comments reflected the lack of safe and affordable options and services for youths. Even though abortion was clearly perceived as physical risky and socially stigmatized, both girls and boys promoted it as a solution that would leave the cartoon girl in school, where they felt she belonged. An early, secret abortion could protect the girl from being expelled from school. However, respondents indicated that the cartoon boy must participate in this scheme because girls on their own were not expected to have the resources to seek a lower-risk abortion.

Even at a young age, girls and boys are balancing the high risk of unsafe abortions against the benefits of keeping the pregnancy secret and avoiding social stigmatization for either pregnancy or early school-leaving. In our sample, respondents of all ages and both genders discussed abortion with maturity and understanding. Boys’ perspectives are infrequently included in studies about abortion or reproductive health care services, but the findings from this mixed methods study show that boys (and girls) are considering the nuanced role of boys and men in supporting or funding an illegal abortion. Framing the decision of an abortion as involving not only the pregnant girl but also other influential people such as the boyfriend or the girl’s parents can inform sexual and reproductive health policies to better support young people. However, the sample sizes in these pilot studies are too small to identify patterns correlated with demographic characteristics.

The secrecy and stigmatization of teen sexual relationships and illegality of abortion have made it very hard for researchers (let alone policymakers) to understand how adolescents are weighing trade-offs and navigating the competing pressures from peers, relationships, and familial expectations about education. Using the Animating Children’s View methodology, the sensitive topic of abortion was discussed with adolescents and children as young as 12 in a way that allowed them to share their perspectives without divulging personal information about sexual behaviors. Video cartoons engaged their attention leading to serious questions and sometimes conversations about hypothetical cartoon characters. In a context where pregnancy and motherhood mean the end of schooling for girls, respondents grappled with difficult decisions the cartoon couple faced regarding pregnancy and potential abortion. In future research, it will be imperative to explore adolescents’ perspectives regarding abortion for schoolgirls as it relates to increased access to education for pregnant girls. The ACV methodology can be used to engage adolescent girls and boys about pregnancy, abortion, contraceptive access, and cultural norms and stigma so their voices are included in such policy decisions.

Availability of data and materials

Participants of this study did not consent for their data to be shared publicly.

Abbreviations

Animating Children’s Views

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Acknowledgements

We are grateful to the Interdisciplinary Center for the Study of Global Change (ICGC) and the Humphrey School of Public Affairs at the University of Minnesota; also to Binu Sharma, and Deborah S. DeGraff for their assistance. We thank the field team members who collected the quantitative and qualitative data: Gloria Gerald, Haikael Mjema, Juliet Mongi, Masai Loreu, Rachel Gerald, Godfrey Rwiza, Nancy Laiser, Helen Urio, and David Mollel.

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This work was supported from the Human Rights Initiative Fund of the University of Minnesota 2018 and 2019; the University of Minnesota’s Grants-in-Aid of Research, Artistry and Scholarship 2018–2019; and the Minnesota Population Center, funded through a grant (P2C HD041023) from the Eunice Kennedy Shriver National Institute for Child Health and Human Development or NICHD. The funder had no role in the study design, data collection, analysis, interpretation, or reporting.

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Bolgrien, A., Levison, D. Tanzanian adolescents’ attitudes toward abortion: innovating video vignettes in survey research on health topics. Reprod Health 21 , 66 (2024). https://doi.org/10.1186/s12978-024-01809-x

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China’s Approach to Foreign Policy Gets Largely Negative Reviews in 24-Country Survey

Still, views of china – and its soft power – are more positive in middle-income countries, table of contents.

Road map to the report
How views of China have changed in recent years
Views of China by age group
How views of China’s international behavior have changed over time
Most say China does not contribute to world peace and stability
China seen as interventionist
How opinions about which country is the world’s top economy have changed in recent years
Many who see China as the world’s leading economic power also see it as a good thing
Chinese investment seen as an economic benefit
How views of Chinese soft power vary by age
Views of Chinese technology
How confidence in Xi has changed over time
How confidence in Xi varies by age
Acknowledgments
Methodology

This Pew Research Center analysis focuses on public opinion of China and President Xi Jinping in 24 countries in North America, Europe, the Middle East, the Asia-Pacific region, sub-Saharan Africa and Latin America. The report explores views of China’s role in the world, including as an economic power, and perceptions of Chinese soft power. This is the first year since 2019 that the Global Attitudes Survey has included countries from Africa and Latin America, which were not included more recently due to the coronavirus outbreak .

For non-U.S. data, this report draws on nationally representative surveys of 27,285 adults conducted from Feb. 20 to May 22, 2023. All surveys were conducted over the phone with adults in Canada, France, Germany, Greece, Italy, Japan, Netherlands, South Korea, Spain, Sweden and the United Kingdom. Surveys were conducted face to face in Argentina, Brazil, Hungary, India, Indonesia, Israel, Kenya, Mexico, Nigeria, Poland and South Africa. In Australia, we used a mixed-mode probability-based online panel.

In the United States, we surveyed 3,576 U.S. adults from March 20 to 26, 2023. Everyone who took part in this survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the questions used for the report , along with responses, and the survey methodology .

Views of China and its international behavior are largely negative

Views of China are broadly negative across 24 countries in a new Pew Research Center survey: A median of 67% of adults express unfavorable views of the country, while 28% have a favorable opinion.

Negative views extend to evaluations of China’s international actions. Despite several high-profile diplomatic initiatives by Beijing over the past year – such as brokering a peace deal between Saudi Arabia and Iran and issuing a 12-point proposal for the end of violence in Ukraine – a median of 71% think China does not contribute to global peace and stability.

Most people also think China does not take into account the interests of other countries in its foreign policy (76%) and a median of 57% say China interferes in the affairs of other nations a great deal or fair amount.

Still, attitudes toward China are somewhat rosier in middle-income than high-income countries. Across eight middle-income countries – places Pew Research Center has not surveyed since 2019 due to the challenges of conducting face-to-face interviews during the pandemic – India stands out as the only middle-income country in which a majority has unfavorable views of China. And in three middle-income countries – Kenya, Mexico and Nigeria – a majority even gives China a positive rating.

Fewer in these middle-income countries also criticize China’s global behavior, and many more see China’s “soft power” appeal. Indeed, publics in these middle-income countries offer relatively favorable ratings for China’s entertainment products, its universities and its standard of living – while few in most high-income countries agree.

Across all 24 countries surveyed, however, there is more agreement about China’s technology. A median of 69% describe China’s technological achievements as the best or above average relative to other wealthy nations, with similar shares in high- and middle-income countries. A median of 54% also see China’s military as among the best in the world.

But views of the country as the world’s foremost economic power have faltered somewhat in recent years. More people now name the United States as the top economic power than China (a median of 42% vs. 33%, respectively). Much of this shift has come in high-income countries, where the share naming China has fallen in nearly every surveyed country – including by double digits in Germany, the Netherlands, Poland and Sweden.

In the U.S., where equal shares (43%) called China and the U.S. the world’s leading economic power in 2022, views have shifted significantly over the past year ; now, Americans are 10 percentage points more likely to name the U.S. than China (48% vs. 38%). (For more on American views of China, read “ Americans are Critical of China’s Global Role – as Well as Its Relationship With Russia ”.)

These findings come from a new Pew Research Center survey conducted from Feb. 20 to May 22, 2023, among more than 30,000 people in 24 countries. Below are some of the other findings regarding China’s overall image, views of Chinese foreign policy, ratings of President Xi Jinping, opinions about Chinese soft power and its economic power.

Overall ratings for China

Across many high-income countries surveyed, which are in North America, Western Europe and parts of the Asia-Pacific region, a large majority has unfavorable views of China, as has been the case for multiple years . Indeed, in almost every high-income country surveyed, negative views currently stand at or near historic highs. In most countries, this does not reflect a significant increase over last year; rather, negative views have simply remained high in recent years. One notable exception is Poland, where negative views have increased 12 points during a period of strained bilateral relations , perhaps related to China’s handling of the war in Ukraine.

Record high negative ratings for China in most countries surveyed

Views of China in middle-income countries are relatively more positive. Still, negative ratings in most of these countries have also grown since the countries were last surveyed, pre-pandemic. In South Africa and Mexico, for example, opinions have turned somewhat more negative since 2019, and in Argentina, Brazil and India, negative views have even reached historic highs. In India, military conflicts along a contested border may have contributed to the 21 percentage point increase in unfavorable opinion.

China’s role on the world stage

Majorities in most countries do not think China takes into account the interests of countries like theirs. In Canada, France, Israel, Spain and Sweden, around half or more say China doesn’t consider them at all . Only in the three sub-Saharan African countries surveyed, as well as in Indonesia, does around half or more of the public feel like China listens to their country.

A median of 71% also think China does little or nothing at all to contribute to global peace and stability, compared with a median of 23% who say it is doing a great deal or a fair amount. Australians, Canadians, Indians, Israelis and South Koreans are particularly likely to say China is doing nothing at all to help with global peace and stability.

Most also see China as an interventionist power. A median of 57% say China does interfere a great deal or a fair amount in the affairs of other countries, while a median of 35% say it does not do so much or at all. Around seven-in-ten or more in Australia, Canada, Japan, South Korea, Spain and the U.S. see China getting involved in the affairs of other countries – and many of these places also stood out for the high share who said China’s involvement in domestic politics in their own country was a very serious problem in a 2022 Pew Research Center survey .

But the country which is most likely to see China interfering in the affairs of other countries in this year’s survey is Italy (82%). Italy, which was the only G7 country to join China’s Belt and Road Initiative (BRI) , was debating leaving the initiative at the time that the survey was conducted, but treading delicately for fear of stoking possible Chinese retribution against Italian businesses.

Attitudes toward Xi

Few in the 24 countries surveyed have confidence in Chinese President Xi Jinping to do the right thing regarding world affairs. Across most of Western Europe, the U.S., Canada and much of the Asia-Pacific region, around half in each country say they have no confidence in him at all . Indonesia, Kenya, Nigeria and South Africa stand out as the only countries where a majority or plurality have confidence in his leadership.

Confidence in Xi is closely related to views of China more broadly. In each country surveyed people with unfavorable views of China are more likely to have little confidence in the Chinese president, and vice versa.

Countries with more negative views of China also have less confidence in Xi

Chinese soft power

A bar chart showing China’s technological advancements are seen as the best or above average compared with other wealthy nations, followed by military power

When it comes to elements often considered part of a country’s “soft power,” China’s technological achievements receive high marks, though fewer say the same about its universities, entertainment products or standard of living.

In fact, outside of South Korea, nearly half or more in every country say Chinese technological advancements are the best in the world or above average relative to other wealthy nations. And in many of the middle-income countries, around four-in-ten call Chinese technology the best in the world.

Middle-income countries – many of which are increasingly reliant on Chinese companies like Huawei for components of their 4G and 5G systems – were also asked specifically about technology such as phones, tablets or computers made by Chinese companies. Across these eight countries, there is a relatively widespread sense that these products are well-made. Middle-income publics are more divided when it comes to their cost: A median of 50% describe them as inexpensive, while 44% call them costly.

They are also somewhat divided when it comes to whether technological products made by Chinese companies protect people’s personal data (a median of 45%) or make their data unsafe (40%). (Americans were asked a different but related question about Chinese social media companies; large majorities have little confidence that they will use personal information responsibly or follow privacy policies.)

In every country, at least a plurality – and often a majority – also see China’s “hard power,” its military, as one of the best in the world or above average.

Chinese economic power

Fewer name China as the world’s leading economic power than the U.S. (a median of 33% vs. 42%). And, in many countries, the share naming China as the world’s leading economy has gone down in recent years.

Fewer now call China the world’s top economic power in many places

Interestingly, China’s image as an economic superpower is stronger in high-income countries than middle-income ones. Italy, for example, is the only country where a majority (55%) calls China the leading economic power.

Still, people in middle-income countries do recognize economic benefits from their relations with China. A different survey question, asked only in these countries, finds that around half or more in six middle-income countries say their nation’s economy has benefited a great deal or a fair amount from Chinese investment. In Nigeria, Kenya and South Africa, around seven-in-ten or more say this.

In the U.S., Americans were also asked to name the country which poses the top threat to the U.S. Not only was China the top answer, by far, but Americans see it as both an economic and a national security threat – in sharp contrast to Russia, which is primarily seen as a security threat. To read more about this related analysis, see “ Americans name China as the top threat facing the U.S. ”

The chapters that follow discuss these findings and others in more detail:

Chapter 1 looks at overall opinion of China across the countries surveyed, including how perceptions have shifted over the years
Chapter 2 considers the negative and positive roles China plays in international affairs
Chapter 3 reviews global public opinion about which country is the world’s leading economic power
Chapter 4 explores perceptions of Chinese soft power, summarizing how people across 24 countries rate China compared with other wealthy nations
Chapter 5 examines confidence in Chinese President Xi Jinping to do the right thing in world affairs

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Sociology Research Topics for Students. As previously discussed, sociological studies cover different areas of life. It ranges from simple social psychology topics to social science topics. Here we have mentioned unique ideas for students to write their sociology papers. Sociology Research Topics for High School Students
2.1 Approaches to Sociological Research
The next step researchers undertake is to conduct background research through a literature review, which is a review of any existing similar or related studies. A visit to the library, a thorough online search, and a survey of academic journals will uncover existing research about the topic of study.
Sociology: Sage Journals
Sociology, flagship journal of the British Sociological Association, publishes peer-reviewed articles advancing theoretical understanding and reporting empirical research about the widest range of sociological topics.Sociology encourages submissions using quantitative and qualitative research methods. View full journal description
Sociological Research Online: Sage Journals
Sociological Research Online. Sociological Research Online was launched as the first online-only peer-reviewed Sociology journal in 1996. This enables faster publication times and a range of formats, … | View full journal description. This journal is a member of the Committee on Publication Ethics (COPE).
100 Sociology Research Topics You Need In 2023
If you are required to create a presentation, we have a list of excellent sociology topics for presentation. Here are some of the best examples: Presenting the relations between humans and nature. The social views of Plato. The social views of Aristotle. The strike as a productivity conflict.
Chapter 2. Sociological Research
Approaches to Sociological Research. Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study.
2.2 Research Methods
The survey can be carried out online, over the phone, by mail, or face-to-face. When researchers collect data outside a laboratory, library, or workplace setting, they are conducting field research, which is our next topic. Field Research. The work of sociology rarely happens in limited, confined spaces. Rather, sociologists go out into the world.
Research Methods in Sociology
Four main primary research methods. For the purposes of A-level sociology there are four major primary research methods. social surveys (typically questionnaires) experiments. interviews. participant observation. I have also included in this section longitudinal studies and ethnographies/ case studies.
Top 100 HumSS Research Topics [Recently Updated]
Explore 100 HumSS research topics from literature to sociology, methodologies, challenges, and emerging trends. ... because it helps us understand the complexities of human behavior, societal structures, and cultural expressions. HumSS research topics involve various methodologies, both qualitative and quantitative, to analyze and interpret the ...
Research Methods: Questionnaires
Research Methods: Questionnaires. A questionnaire, or social survey, is a popular research method that consists of a list of questions. If administered directly by the researcher to the subject in person then this is the same as a structured interview; however, questionnaires can also be completed independently (self-completion questionnaires ...
Incorporating Climate and Environmental Justice into Research and
Lori Peek is director of the Natural Hazards Center and professor in the Department of Sociology at the University of Colorado Boulder. Peek is also the principal investigator for the NSF-funded CONVERGE facility, which is dedicated to improving research coordination and advancing the ethical conduct and scientific rigor of disaster research ...
Discover the Role of Research With WP's Online BA in Sociology
Surveys: questionnaires for large groups to collect data on attitudes, beliefs and behaviors; ... Sociology research can raise awareness of social issues and encourage positive ... in Sociology course is a research-intensive exploration of current literature and social issues with course section topics varying by the professor's pre-selected ...
Americans' Changing Relationship With Local News
These are some of the key findings from a new Pew Research Center survey of about 5,000 U.S. adults conducted in January 2024. This is the first in a series of Pew Research Center reports on local news from the Pew-Knight Initiative, a research program funded jointly by The Pew Charitable Trusts and the John S. and James L. Knight Foundation.
Majority of Latinas Feel Pressure To Support ...
Pew Research Center surveyed 5,078 Hispanic adults, including 2,600 Hispanic women, in an effort to better understand Latinas' life experiences, the pressures they face and where they find joy. The survey was conducted from Nov. 6 to Nov. 19, 2023, and includes 1,524 respondents from the Center's American Trends Panel and an additional ...
Tanzanian adolescents' attitudes toward abortion: innovating video
The purpose of this study was to pilot an innovative cartoon video vignette survey methodology to learn about young people's perspectives on abortion and sexual relationships in Tanzania. The Animating Children's Views methodology used videos shown on tablets to engage young people in conversations. Such conversations are complicated because abortion is highly stigmatized, inaccessible ...
China's Approach to Foreign Policy Gets Largely ...
These findings come from a new Pew Research Center survey conducted from Feb. 20 to May 22, 2023, among more than 30,000 people in 24 countries. Below are some of the other findings regarding China's overall image, views of Chinese foreign policy, ratings of President Xi Jinping, opinions about Chinese soft power and its economic power.

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100 Sociology Research Topics You Can Use Right Now

Art, Food, Music, and Culture

Social Solutions and Cultural Biases

Marriage and Family

Generational

Spiritualism, religion, and superstition

Addiction and Mental Health

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95 Top Sociology Research Topics for Your Perfect Paper

Introduction

How To Choose A Relevant Sociology Research Topic

Sociology Paper Topics on Social Media

Interesting Sociology Topics on Age

Sociology Paper Topics on Education

Good Sociology Research Topics on Healthcare

Sociology Research Topics For College Students on Family

Sociology Essay Topics on Cultural and Social Structures

Sociology Essay Topics on Interactions and Relationships

Sociology Essay Topics on Theoretical Perspectives

Conclusion

Top 50 Sociology Research Topics Ideas and Questions

Sociology Research Topics: Key Considerations and Ideas

Sociology Research Topics: Short Description

Qualities of a Strong Sociology Research Topic

Exploring Sociological Research Methods

Selecting Sociology Research Paper Topics: Tips and Guidelines

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Sociology Research Topics Ideas

General Sociology Research Topics

Race, Nationality, Ethnicity

Social Movements and Activism

Culture and Media

Health and Well-Being

Social Inequality and Stratification

Family and Relationships

Crime and Deviance

Closing Reflections

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10 Sociology Topics to Research

What are topics in sociology?

1. Race, Nationality, and Ethnicity

2. Mass Media

3. Youth Cultures

4. Sociology of Gender and Sexuality

5. Social Movements

6. Cults, Clans, and Communities

7. Class Conflict and Inequalities

8. Spirituality, Superstition, and Legends

9. Consumerism

10. The Family

How do I choose a topic?

Why do we study sociology?

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Chapter 2: Sociological Research